More Display

It's obvious how Apple settled on 960x640; it's four times the resolution of the previous iPhones. However, instead of decreasing text size, iOS 4 scales appropriately, and the size of everything remains the same. The result is that there are small details everywhere that pop out. Apple's icons on the home screen are the first that really pop out, and new iOS 4 optimized applications will bring that increased detail as developers add higher resolution artwork.

The display panel itself uses a subset of IPS (In Plane Switching) display technology called Fringe Field Switching (FFS). Where IPS switches the crystal polarization in the plane of the display with two opposing electrical substrates composed of semi opaque metals (which decreases transmission and viewing angles), FFS uses considerably less metal by arranging the electrodes in a comb like structure.


See that - it almost looks like a comb. Or an impulse train. Or Dirac comb. So many combs.

The result is that there's considerably less metal in back and in front of the pixel, resulting in much higher transmission of light through the display, and higher brightness for a given backlight level. Using FFS to drive pixel switching is critical here because of the high dot pitch in the iPhone 4's display.

The other interesting difference between iPhone 4's retina display and previous displays is that the digitizer is in optical contact with the display itself. There's no longer an air gap, and as a result, no longer any opportunity for dust to gradually work its way inbetween. Over time, I've noticed a few dust specks creep in on my 3GS, it does happen. The digitizer and display panel are essentially laminated together. The added benefit is that fewer material interfaces results in fewer internal reflections - think the "super" in Super AMOLED but applied to TFT. That's what Apple has done here.

Apple is using Corning's Gorilla glass which touts hugely increased scratch resistance and robustness. Both the front and back of the iPhone 4 are that same type of glass. I've noticed a few superficial scratches (called sleeks) that have appeared on the back, but really the true test will be how the phone looks after 6 months in the pocket. It's interesting that the iPhone capacity markings have disappeared from the back of the phone - no doubt this was done so Apple could make one part and one part only for each color.

The rest of the details are in the specifications. Apple advertises increased brightness of 500 nits and a contrast ratio of 800:1. We measured, and our iPhone 4 exceeded specs at 571 nits and just under 1000:1 contrast ratio.

Note that the HTC EVO 4G is missing as Anand has it, but it's on its way to me. As soon as I get it, I'll measure display brightness, black point, and contrast and update these results. In addition, the HTC Droid Incredible (and thus Nexus One) contrast is effectively infinity by the way we calculate, due to pixels being completely turned off in the black state. In addition, I'm led to believe that the AMOLED's PenTile grid throws off our numbers when measuring brightness. I've run and rerun this test, it keeps coming up that way. 

Next to the iPhone 4, the 3GS display really shows its age. It leaks light when displaying black, with an absurdly high black point of nearly 3 nits. Just looking at the lock screen on the iPhone 4 next to the 3GS it's readily apparent how much better blacks are. iPhone 4 easily bests the 3GS but still isn't quite as contrasty as the Incredible or Nexus One AMOLED displays, or the IPS in the Motorola Droid. You do get higher resolution and brightness, however, but nothing is free.

Going from the iPhone 4's display back to the 3GS is pretty painful, but going back to even relatively high dot pitch displays on the desktop is painful as well. Even on the "high resolution" MacBook Pro with 1680x1050 display, displaying an iPhone 4 screenshot at native resolution uses up 91% of the height. If there's one thing I hope the iPhone 4 display does, it's generate demand for 300 PPI level desktop displays - the era of 110 PPI displays being the norm needs to end now.

Screen - Retina Display The Display in the Sun
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  • strikeback03 - Tuesday, July 6, 2010 - link

    I would assume they were referring to the launch of Windows Phone 7, which may prove to be a viable smartphone competitor. But being still months away that is a long time for competitors to move ahead.

    Also, as far as hardware goes, there are phones built with modern hardware, such as the HTC HD2. The software is the real problem.
  • softdrinkviking - Sunday, July 4, 2010 - link

    the biggest turn off for me is still the lack of micro SD support.

    i use my phone as my primary mp3 player, and i end up filling up 16GB really quickly.
    with SD cards, you can swap out your storage on the go, rather than having to return home and do a sync in itunes.

    also, itunes is awful. it's such a pain in the ass to use, and i can think of no good reason that we can't drag and drop mp3 files onto our phones, or better yet, onto SD cards. (other than the fact that apple wants to force you to go through their online marketplace on a regular basis)
  • D3lta - Sunday, July 4, 2010 - link

    By far the best review I've ever read. Thanks and keep up the good work.
  • avoidz - Sunday, July 4, 2010 - link

    Cynical maybe, but I'm sure this was all part of the plan, knowing that users would require the $30 bumper case.
  • Consolidated - Sunday, July 4, 2010 - link

    A rough (eyeball) estimate of your diagram finds the umts antenna to be about twice as long as the WiFi antenna. Connecting the two would increase the length of the umts antenna about 50%, midway between the base length and the first harmonic length. Nasty VSWR there.
    The same calculus INCREASES the wifi antenna length by a factor of three, just about the second harmonic (an odd harmonic, yes but way better than midway between, no?).
  • zero01 - Sunday, July 4, 2010 - link

    This is a must have, I hear it fixes everything

    Very funny although I cant see them selling many.
  • docflash - Sunday, July 4, 2010 - link

    as a physician, i've had lots of patients who've had allergies to metal - nickel in particular. an effective fix is coating the metal, often in a ring or other piece of jewelry, with a couple of layers of clear nail polish. this doesn't allow their skin to touch the metal, and stops the allergy.

    it's *possible* that some clear nail polish would have the same effect on the metal of the iP4's antenna. now, i am not an engineer (nor do i play one on TV) but i see no reason this won't work. and if it does: well, i'm in the market for a new phone, and the iP4 could be it.

    if it *does* work for you, great! but share the news - i'd like to try it myself (and so might other folks).
  • scubasteve03 - Monday, July 5, 2010 - link

    I have searched everywhere! Where can I find that the background on the home screen in the " The Real Story on iPhone 4's Antenna" section? It has the vertical stripes that is yellow and black. If anyone could please help me figure out where to get send me an email. First person to find it for me gets 10 internet points! selphs03@gmail Thanks everyone!
  • Romion - Monday, July 5, 2010 - link

    First of all, regarding battery life I dont think that the real talk time is bigger than what Apple announced (about 7h). I know from experience that all my phones till now had talk times around 1/2 up to 2/3 of what manufacturer announced (the talk time announced is IDEAL, most probably non existent in real life.) Just curios, how did u check the talk time?

    BUT, MAYBE THIS IS A MAGICAL DEVICE AND I AM ALL WRONG.

    Anand, if u use some technical data this doesnt mean that they are correct/ true and we can rely on this review.
    U said that u were in line at mall for every Iphone model till now, well, that tell us/me everything.
    Sorry if my english is not perfect, im not a native english speaker, but a smart enough guy to see things how they are in reality and not listen to others in their bias reviews.
    gl
  • Stoli89 - Monday, July 5, 2010 - link

    It would be interesting to understand if changes to the WiFi/Bluetooth/GPS portion of the antenna system has an impact on the 2G/3G portion. If energy from wifi and/or bluetooth and/or GPS is causing interference with the 2G/3G signal processing when the so-called "gap" is conductively bridged. Current test seem to focus on the 2G/3G antenna being de-tuned when the external antenna gap is bridged, without considering if energy is also leaking through and corrupting the 2G or 3G signal(s). Just curious if this is just one more parameter which has confused the outcomes for different customers.

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