More Display

It's obvious how Apple settled on 960x640; it's four times the resolution of the previous iPhones. However, instead of decreasing text size, iOS 4 scales appropriately, and the size of everything remains the same. The result is that there are small details everywhere that pop out. Apple's icons on the home screen are the first that really pop out, and new iOS 4 optimized applications will bring that increased detail as developers add higher resolution artwork.

The display panel itself uses a subset of IPS (In Plane Switching) display technology called Fringe Field Switching (FFS). Where IPS switches the crystal polarization in the plane of the display with two opposing electrical substrates composed of semi opaque metals (which decreases transmission and viewing angles), FFS uses considerably less metal by arranging the electrodes in a comb like structure.


See that - it almost looks like a comb. Or an impulse train. Or Dirac comb. So many combs.

The result is that there's considerably less metal in back and in front of the pixel, resulting in much higher transmission of light through the display, and higher brightness for a given backlight level. Using FFS to drive pixel switching is critical here because of the high dot pitch in the iPhone 4's display.

The other interesting difference between iPhone 4's retina display and previous displays is that the digitizer is in optical contact with the display itself. There's no longer an air gap, and as a result, no longer any opportunity for dust to gradually work its way inbetween. Over time, I've noticed a few dust specks creep in on my 3GS, it does happen. The digitizer and display panel are essentially laminated together. The added benefit is that fewer material interfaces results in fewer internal reflections - think the "super" in Super AMOLED but applied to TFT. That's what Apple has done here.

Apple is using Corning's Gorilla glass which touts hugely increased scratch resistance and robustness. Both the front and back of the iPhone 4 are that same type of glass. I've noticed a few superficial scratches (called sleeks) that have appeared on the back, but really the true test will be how the phone looks after 6 months in the pocket. It's interesting that the iPhone capacity markings have disappeared from the back of the phone - no doubt this was done so Apple could make one part and one part only for each color.

The rest of the details are in the specifications. Apple advertises increased brightness of 500 nits and a contrast ratio of 800:1. We measured, and our iPhone 4 exceeded specs at 571 nits and just under 1000:1 contrast ratio.

Note that the HTC EVO 4G is missing as Anand has it, but it's on its way to me. As soon as I get it, I'll measure display brightness, black point, and contrast and update these results. In addition, the HTC Droid Incredible (and thus Nexus One) contrast is effectively infinity by the way we calculate, due to pixels being completely turned off in the black state. In addition, I'm led to believe that the AMOLED's PenTile grid throws off our numbers when measuring brightness. I've run and rerun this test, it keeps coming up that way. 

Next to the iPhone 4, the 3GS display really shows its age. It leaks light when displaying black, with an absurdly high black point of nearly 3 nits. Just looking at the lock screen on the iPhone 4 next to the 3GS it's readily apparent how much better blacks are. iPhone 4 easily bests the 3GS but still isn't quite as contrasty as the Incredible or Nexus One AMOLED displays, or the IPS in the Motorola Droid. You do get higher resolution and brightness, however, but nothing is free.

Going from the iPhone 4's display back to the 3GS is pretty painful, but going back to even relatively high dot pitch displays on the desktop is painful as well. Even on the "high resolution" MacBook Pro with 1680x1050 display, displaying an iPhone 4 screenshot at native resolution uses up 91% of the height. If there's one thing I hope the iPhone 4 display does, it's generate demand for 300 PPI level desktop displays - the era of 110 PPI displays being the norm needs to end now.

Screen - Retina Display The Display in the Sun
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  • metalev - Saturday, July 3, 2010 - link

    I ploted the signal-strength-to-bars mapping for both Android and the iPhone 4 on the same axes:

    http://www.metalev.org/2010/07/android-vs-iphone-4...

    This shows that the iPhone 4 consistently reports a higher percentage signal strength (as defined by the fraction of bars lit) than Android GSM devices at the same signal strength.
  • R. Johnson - Saturday, July 3, 2010 - link

    I don't understand how Apple (Iphone4) can say the antenna issue is a math problem when I can sit here with all full antenna bars and then hold the phone with my left hand and get only half a bar within 15 seconds. I don't know what to trust anymore when Apple decides to use different math and different bars in an upcoming update. I am afraid they may now use different bars to have it APPEAR there is better reception than there really is.

    R. Johnson
  • SunSamurai - Saturday, July 3, 2010 - link

    You better hurry and put on the tinfoil hat too.

    Give me a break. The article already pointed out it was a simple error in how the bars were representing signal. The actual numerical signal is actually better. They basically did the opposite of what youre freak'n out about.
  • navderek - Saturday, July 3, 2010 - link

    @SunSamurai

    Plenty of reason to freak out. This is a very obvious design flaw that has been overlooked by Apple, and now denied by Apple. I am an RF Engineer and when I watched the Apple keynote presentation of the device I almost fell off my chair when he presented the antenna design...Then I thought, no it must have a light coat of something to shield the antenna....guess not.

    Apple is making profit hand over fist and paying sweatshop workers pennies to put these things together...the least they could do is provide free bumpers. No they won't though because they will open the door to legal issues...who cares, they can afford the legal costs and it would save their face and allow them to continue unscathed...Now they just look like any other greedy company out there. They've really lost there magic IMO. It's discouraging that profits > honor. They are a real good company and this will really hurt them.
  • StormyParis - Saturday, July 3, 2010 - link

    The article is very nice, but the conclusion lets us down and not gently by falling into the fanboi worldview. I'm neither an Apple nor Android nor Palm fanboi. I recently bought an HD2, and I'm definitely NOT an MS fanboi. I just wanted the biggest possible screen, and the HD2's is 40% bigger than the iPhone's... it's not about resolution, but size: I'm getting old.

    If the Dell Streak had been out in my country, I'd probably have gotten it instead. If palm had a big-screen, keyboardless phone, I'd have strongly considered it, seeing that right before the HD2, I was still using my Palm TX because it just works.

    Right now I wouldn't consider Apple because it's too closed, and too cumbersome to get content onto (iTunes crapped out on my PC every time I tried it). I'm not sure I could get winhttrack'ed sites onto it.

    I think most phones have reached the point of "good enough". On mine, I'm using a browser, an ebook reader, a media player... and that's about it. I don't game, I don't do social web things, I don't need a fashion accessory/personality crutch...
  • SunSamurai - Saturday, July 3, 2010 - link

    You sound bitter. Tell us where the iphone/droid touched you.
  • btharms - Saturday, July 3, 2010 - link

    My phone drops from 5 bars to 1 bar frequently. The way I comfortably hold the phone covers the black strip more often than not. I have run speed test after speed test, and what I have found is that while covering the strip, my 3g connection will drop to 0kbps! I can literaaly freeze safari while loading any web page by temporarily placing my finger on the black strip (it will continue to load a second or two after I remove my finger).

    I was achieving download speeds of around 1600 kilobits/sec with the phone in my hand without covering the black strip. When redoing the test while holding the phone normally (with my pinky finger covering the strip) the speed dropped as low as 0 (100 kilobits per second was the fastest). Actually, many times the test would not start until I removed my pinky from the spot. Then, after the test began I would softly place my pinky back on the strip - and instantly the speed drops near 0.

    So as thorough as your testing was, realizing that the phone misrepresents signal strength is really not a pertinent issue when you consider that the 3g signal virtually dissapears immediately on contact with the black strip.

    I'm basically demanding that apple comps me a free bumper or i'm returning my phone.
  • navderek - Saturday, July 3, 2010 - link

    The main point is that by Apple redoing the math on the signal bars...it will have no effect on the issues your seeing. Bars don't man a thing. Real life means everything and if the call drops with 5 bars or zero bars it does not matter - the call still drops!

    THIS IS JUST A STUNT BY APPLE TO PUT THE BLAME ON THE CARRIERS...OPEN YOUR EYES PEOPLE. Once the SW update happens then people will go back to complaining about AT&T and others...just like Apple wants it.

    Thing is, poeple aren't as dumb as Apple thinks. But I guess this is the most financially obvious thing for Apple to do. Shift the blame, it's not our problem!
  • Mike Wadner - Saturday, July 3, 2010 - link

    I started reading your review and stopped immediately upon seeing this statement: Apple has real competitors in the smartphone space. Android phones have grown in features, polish and popularity. Even Palm entered the race with a competant offering, and Microsoft isn't far behind.

    What cave have you been in for the last year? Do you not have a F**KING clue what Microsoft just did with their phone this week - THEY ARE MILES BEHIND EVERYONE IN HARDWARE AND SOFTWARE. My 13 year old kid wouldn't even make a statement this stupid.

    Microsoft is stillborn when it comes to mobile. To even consider Microsoft a worthy competitor in the smart phone area is insane.

    You're credibility just went down the crapper with that statement.

  • navderek - Saturday, July 3, 2010 - link

    Agreed...the review may be good to the laymen, but for others not so much. I highly respect Anandtech's reviews but this is really the first one I've seen where they seem to have done the review just to get some of that Apple limelight without actually asking the tough questions like why Apple went and designed the antenna like this? What is the link between this poor antenna design and the sudden sale of bumpers by Apple? hmmmmmm

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