Posted in GPUs , GPU , Video , AMD , ATI , Radeon , Radeon HD 7000
Final Words
The launch of the Radeon HD 7970 has presented us with a great deal of data and even more subjects to consider, so it’s difficult in the best of times to try to whittle this down to a single conclusion. Nevertheless, based on our testing I believe there are two distinct conclusions to be drawn: the case for gaming, and the case for computing.
Gaming
At the end of the day the 7970 is specifically targeted as a gaming workhorse. Regardless of any architecture changes, what’s important is how fast the card is, how much it costs, whether it works correctly, and what its physical attributes are like. With respect to all of these aspects AMD has made an acceptable card, but this is not a groundbreaking product like we’ve seen in the past.
The fact of the matter is that since 2008 we’ve become spoiled by AMD’s aggressive pricing. More than anything else the low prices of the Radeon HD 4870 and Radeon HD 5870 made those products superstars thanks to their performance for the price and their undercutting of NVIDIA’s competing cards. The Radeon HD 5870 was definitely fast, but at $379 it was a steal, which is part of the reason prices for it never stabilized at that low a level.
At the same time the 7970 is not the 5870. The 5870 relative to both NVIDIA and AMD’s previous generation video cards was faster on a percentage basis. It was more clearly a next-generation card, and DX11 only helped to seal the deal. Meanwhile if you look at straight averages the 7970 is only around 15-25% faster than the GTX 580 in our tests, with its advantage being highly game dependent. It always wins at 2560 and 1920, but there are some cases where it’s not much of a win. The 7970’s domination of the 6970 is more absolute, but then again the 6970 is a good $200 cheaper at this point in time.
Meanwhile the presence of previous generation dual-GPU cards will continue to muddle the picture a bit further. We remain as sheepish as ever on multi-GPU cards and believe a high performance single GPU card is still a better investment in most situations, but there’s no denying that the GTX 590 and Radeon HD 6990 are quite capable cards today if you can put up with the noise and the inherent issues with alternate frame rendering.
Ultimately the past few years have seen AMD make great technical progress, but on the business side of things it’s NVIDIA that has made all the money. GCN will help AMD here by improving their professional product line, but the other part of that equation is for AMD to stop selling their cards for so little when they don’t have to. And this is what we’re seeing with the Radeon HD 7970. AMD has chosen to price the 7970 like a current generation card – it’s priced relative to a 3GB GTX 580 – and that’s a fair metric. What it isn’t is groundbreaking in any sense.
So at the end of the day AMD has once again retaken the performance crown for single-GPU cards, bringing them back to a position they last held nearly 2 years ago with the 5870. To that AMD deserves kudos, and if you’re in the market for a $500+ video card the 7970 is clearly the card to get – it’s a bit more expensive than the GTX 580, but it’s reasonably faster and cooler all at once. However if you’ve been waiting for 28nm GPUs to bring about another rapid decrease in video card prices as we saw with the 5870, you’re going to be waiting a bit longer.
Compute
The Radeon HD 7970 may be a gaming product, but today was just as much a launch for AMD’s Graphics Core Next architecture as it was for their new single-GPU king. GCN is the biggest architecture overhaul for AMD since R600 in 2007, and it shows. AMD has laid out a clear plan to seriously break into the GPU computing market and GCN is the architecture that will take them there. This is their Fermi moment.
At this point I’m not comfortable speaking about the compute performance of GCN in absolutes, but based on our limited testing with the 7970 it’s clear the potential is there. At times it’s competitive with the Fermi-based GTX 580 and at other times it’s quite a bit faster. In the hands of experienced developers and given enough time to learn the quirks of GCN, I believe GCN will prove itself. It’s much too early to tell if it will be able to withstand the eventual arrival of NVIDIA’s Kepler, but certainly this is the best shot AMD has ever had.
Performance aside, it’s clear that AMD’s SIMD architecture will make GPU compute development for GCN much easier; of that there is no question. This is important as GCN isn’t just about HPC computing, it’s about fully embracing Fusion. AMD’s CPU plans are built upon GCN just as much as they’re built upon Bulldozer, and for GCN to deliver on its half of the heterogeneous computing aspect of Fusion it will need to be easy to program and it will need to perform well. It would appear AMD has the hardware to make the former happen, now time will tell if GCN Fusion can deliver on the latter.
I mean "oh, it's fastest and coolest single GPU card on the market, it is slightly more expensive than competitor's, but it kinda sucks since AMD didn't go "significantly cheaper than nVidia" route" is hard to call unbiased, eh?
Kind of disappointing conclusion, indeed.
verdetrol.com
Looks like amd's new marketing team is going to be fired, again.
Terry Makedon must have been high as a kite when he dreamed this up.
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It's ok amd fans, that you need a pill to perform...
http://forums.legitreviews.com/about39669.html
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I'm not certain if it means juvenile pervertedness is the problem or old and grey and ready to die is the real issue.
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Be ashamed red fans, a new low.
http://www.youtube.com/watch?feature=player_embedd...
GTFO lifeless fanboy idiot. You are either incredibly ignorant or receiving compensation.
This isn't the first AMD review that features you and 'Scali the willful falsifier' exchanging little back-pats over your shared mental defectiveness for multiple pages. You also infected other review sites, then you got banned.
Just as expected from Anatech, the place for reviews by incentive and idiots in the comments.
"Even with the same number of ROPs and a similar theoretical performance limit (29.6 vs 28.16), 7970 is pushing 51% more pixels than 6970 is" and
"it’s clear that AMD’s tessellation efficiency improvements are quite real, and that with Tahiti AMD can deliver much better tessellation performance than Cayman even at virtually the same theoretical triangle throughput rate."
That out of the way, nVidia has had their problems just like this card is going to experience. Remember when Fermi came out, it was a performance joke, not because it was slow, but because it used a ridiculous amount of power to do the same thing as an ATI card while costing substantially more.
Fermi wasn't successful until second-generation products were released, most obviously the GTX460 and GT430, reasonably priced cards with quality drivers and low power consumption. But it took over a year for nVidia to release those, and it will take over a year for ATI to make this architecture shine.
Also, the GTX 580 and HD 6970 perform within a few FPS of each other on BF3. I run dual 6970's, by buddy runs dual 580's, we are almost always within 2 FPS of one and other at any given time.
AMD will have the new architecture "shining" in far under a year. They have been focused on it for a long time already.
Simple bottom line, both Nvidia and AMD make world class cards these days. No matter your preference, you have cards to choose from that will rock any games on the planet for a long time to come.
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