Today at the London launch event Huawei announced two new successors in the Ascend P-series of smartphones: the P8 and P8max. Noticeable lacking during the announcement is the Ascend brand name. It seems Huawei has dropped it in favour of the simpler P8 and P8max model names. Huawei has traditionally targeted the P-series towards the high end segment in Europe by offering premium build quality in very thin form factors. This is the fourth iteration of the P-series after the first announcement of the 2012 P1 and following P6 and P7. The P8 The P8 here is a worthy successor to the Ascend P7 as it continues tradition and design language, albeit in a slightly bigger form factor. The P8's design keeps the premium iindustrial language...
While benchmark optimization has been a hot topic, recently it has faded into the background as the industry adjusted. Previously, we saw changes such as an automatic 10% GPU...24 by Joshua Ho on 8/21/2014
The commoditization of the smartphone segment has been predicted for more than a while now. It's almost obvious in a way though, especially when one looks at the progression...49 by Anand Lal Shimpi & Joshua Ho on 6/12/2014
Today Huawei announced the Ascend P7, its new flagship smartphone. The P7 replaces last year’s Ascend P6 and brings significant improvements across the board. Huawei is positioning the device...17 by Brandon Chester on 5/7/2014
We’re here at Huawei’s 2014 CES press conference, where they’ve announced their newest smartphone, the Huawei Ascend Mate 2. The Ascend Mate 2 is the successor to the Ascend...8 by Brian Klug on 1/6/2014
There hasn't been much in the way of mobile handset news out of CES 2013 this year, save some announcements by Huawei this morning. I didn't get a chance...5 by Brian Klug on 1/8/2013
We headed over to the Huawei booth to check out the Ascend D Quad and get some photos of the device and some physical impressions. The device includes Huawei's...5 by Brian Klug on 2/28/2012
We're at Huawei's press event where we just got to go hands on with the company's two new phones, both running Android Ice Cream Sandwich: the Huawei Ascend P1...2 by Brian Klug, Sarah Trainor on 1/9/2012