Final Thoughts

Throughout our entire review we’ve been calling the Radeon R9 285 a lateral for AMD, and as we’ve seen in our results this is for a good reason. Despite all of the architectural and feature changes between the R9 285 and its R9 280 predecessor – everything from the GCN 1.2 feature set to color compression to the smaller VRAM pool – the R9 285 truly is a lateral for AMD. At the end of the day it brings a very minor 3-5% performance increase over the R9 280 with virtually no change in price or power consumption. Functionally speaking it’s just an R9 280 with more features.

To that end laterals like the R9 285 are currently an oddity in the video card landscape, but it’s something that we should expect to see more of in the future. As GPU architectures mature and the rate of progress on new manufacturing nodes continues to slow, we no longer have the same yearly or even biennial shakeup in the GPU landscape. Tahiti at this point is nearly three years old and is still going strong, and the 28nm process it’s built on is going to be with us for a while yet. Which means newer generations of video cards are going to be farther apart, and a new opening is created for smaller refreshes such as Tonga and GCN 1.2.

From a feature standpoint then, Tonga and the underlying GCN 1.2 architecture is a small but nonetheless impressive iteration on what AMD has already done with GCN 1.1. I think it’s going to take some time to really see the impact of the newer ISA, but the improvements to geometry performance and color compression are very immediate and very potent. The fact that AMD has been able to offset a roughly 30% bandwidth reduction just through the use of color compression is certainly a feather in AMD’s cap, and this is only going to get more important over time as we have hit a wall on GDDR5 clockspeeds and memory bus widths, especially on the high-end. Meanwhile AMD’s upgrades to their video decode and encode capabilities should not go unnoticed; AMD has finally caught up to NVIDIA on video decoding – especially in 4K H.264 compatibility – and the ability to encode 4K H.264 in hardware may yet prove advantageous.

As for R9 285’s customer base and its competition, AMD’s product positioning continues to be straightforward. AMD has continued to undercut NVIDIA on a price/performance basis across the entire Radeon 200 family, and R9 285 upholds this tradition. If we’re just looking for the card with the best performance for the price, the R9 285 solidly outperforms NVIDIA’s GTX 760 by 12-15%, and it’s by no mistake that GTX 760 prices have slid in the last week in response.

The ramification of this is that AMD no longer holds a real price/performance advantage – the price gap just about matches the performance gap at this point – but this does mean that the R9 285 is in its own little performance niche as a more powerful but more expensive video card compared to the GTX 760. The end result is that we have a tossup: you could buy either and be satisfied for the price.

AMD’s lineup on the other hand is a bit more volatile and will remain so until R9 280 stocks run out. With AMD’s partners selling off their remaining R9 280 cards at clearance sale prices, the R9 280 is a very strong value proposition at $210-$220, offering virtually identical performance to the R9 285 for $40 less. However like all GPU discontinuation clearance sales this situation will be fleeting, and at some point R9 280 will go away and $250 R9 285 will be the status quo. In the meantime however one is also left with the harder choice of picking price or features; the R9 285 has a few features that in the long run are going to make a difference, such as full support for DisplayPort Adaptive-Vsync (Freesync) and a 4K capable video decoder, but whether that’s worth a $40 premium is going to be very situational if not outright difficult to justify.

All things considered then the R9 285 is a solid card, however I remain unconvinced that AMD has equipped it with the right amount of memory. From a GPU performance perspective I feel that AMD is overshooting in promoting the R9 285 as a 2560x1440 card, as the raw performance to run at that resolution with high quality settings just isn’t there, but even as a 1080p card 2GB for $250 is tough to swallow and is made all the worse by the 3GB R9 280. 2GB for 1080p is enough for now, but whether that will still be true in 2-3 years seems unlikely. A 4GB R9 285 would be a much safer bet as a result, however it doesn’t necessarily follow that it would be worth a price premium at this time.

Switching gears for a moment, second-tier cards like the R9 285 are often not the strongest showing for a new GPU like Tonga. Given all the similarities between Tonga and Tahiti, it seems like it’s only a matter of time until R9 280X gets the Tonga treatment. And even though it would be the second Tonga card, I think it could prove to be just as interesting as the R9 285 (if not more so), as it will give us a chance to see just what an unrestricted Tonga product can do. To that end, I hope AMD doesn’t leave us waiting too long to release a fully enabled Tonga SKU.

Power, Temperature, & Noise
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  • MrSpadge - Thursday, September 11, 2014 - link

    The point is that Tonga is NOT a rebrand. It's a brand-new chip, AMD themselves call it the 3rd generation of GCN. Making a new chip costs AMD a sgnificant amount of money, that's why they haven't bothered yet to update Pitcairn to at least 2nd gen GCN (1.1). And I'm totally fine with that. It's also OK for nVidia to use GK104 for GTX760. What's not OK - from my point of view - is AMD investing into this new chip Tonga and hardly getting any real world benefit over the 3 year old Tahiti designs. If nVidia introduces a Maxwell which performs and costs them just the same as the previous Kepler, I'll call them out for this as well. But this is pretty much excluded, from what we've seen so far.

    "And I highly doubt the 285 is 'all amd has'."
    It's their 3rd gen GCN architecture, as they say themselves. There's going to be a bigger chip using this architecture, but apart from that I doubt we'll see anything from AMD in the next year which is not yet in Tonga.
  • just4U - Friday, September 12, 2014 - link

    The one nice thing about the 285 is it will have resale value that has been lost on the 280-290 series thanks in large part to bit mining. There's a good chance that most won't feel that the 285 (and future incarnations) were run into the ground like the earlier ones were.
  • Frenetic Pony - Wednesday, September 10, 2014 - link

    Nah, what's interesting is that Maxwell may not be worth "responding" too. It's an almost totally mobile focused design, one that's not even totally out yet. If these benchmarks hold true then it's very exciting for AMD's upcoming high end. Nvidia may end up with a 512bit bus as well, but AMD's bandwidth optimizations will mean a similarly specced card of their's will still handily beat anything NVIDIA has in terms of resolution scaling.

    Heck it may even be enough to get a single GPU capable of running games at 4k at a reasonable fps. And that would be awesome. Maxwell might be good for Nvidia's mobile business, but I doubt it's going to help them take back the top spot for high end stuff from AMD.
  • mindbomb - Wednesday, September 10, 2014 - link

    UVD always supported vc-1. The first version supported full decode of h264 and vc-1. You are thinking of nvidia, who didn't have full hardware decode on a real desktop part until fermi.
  • mindbomb - Wednesday, September 10, 2014 - link

    Not that it matters really. It stopped being relevant when hd-dvd lost to bluray.
  • Navvie - Thursday, September 11, 2014 - link

    A lot of blu-rays have vc-1 content.
  • nathanddrews - Thursday, September 11, 2014 - link

    Blu-ray.com has a database that you can search by codec. VC-1 is very much alive and thriving.
  • Ryan Smith - Wednesday, September 10, 2014 - link

    According to my DXVA logs, the 280 did not support VC-1/WMV9. That is what I'm basing that on.
  • mindbomb - Wednesday, September 10, 2014 - link

    I think your logs are referring to the nvidia gtx 280, which did not support full vc-1 decode. AMD had it since the radeon 2600xt, which is ancient.
  • NikosD - Saturday, September 13, 2014 - link

    True.

    One of the main advantages of first generation UVD (ATI Radeon HD2000 series) over Nvidia, was the full DXVA VLD support of both 1080p H.264 L4.1 (BluRay spec) and VC-1.

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