Windows Store and the 3rd Party App Situation

So the third party app situation, out of the gate, is the biggest issue I can see with Windows RT. Obviously, with ARM processors, typical x86 legacy programs are out, so you’re forced to rely exclusively on the Windows Store for third-party applications. Within the Windows Store itself, almost all of the applications are compatible with both x86 and ARM architectures - Microsoft claims around 90% off the apps on the Windows Store at launch are compatible with both Windows 8 and Windows RT, and it appears that a lot of developers will be releasing applications on the Store for both platforms simultaneously.

The problem is that currently, there aren’t that many apps, and of them, not many are very good. Obviously, we’re still a couple of days from launch and I’m expecting a significant uptick in the number of quality apps on the 26th particularly, but also over the coming weeks and months. As the new versions of Windows gain market share, the Store will grow and mature.

Let’s talk about the Store itself. It’s a bit of a mixed bag. Yes, the Metro visual style looks great here, as it does almost everywhere else. Metro just lends itself well to anything involving lots of rectangular pictures (or app icons, in this case). Unfortunately, the Store is a bit poorly organized, and it’s difficult to find really relevant applications. The “Top Free” list needs a “Top Paid” companion, and there absolutely needs to be a “Sort by most reviews” option. Those two things would make it significantly easier to find the high-volume, headlining applications in any given category. I also really, really want the option to see all applications made by a specific developer (like, say, Microsoft.) The inability to do so is a pretty significant oversight from where I stand. These are all pretty simple fixes, just a few extra organizational options that would go a long way to making the store easier to navigate.

For right now, the best apps I can recommend on the Store are staples like Kindle, Netflix, Evernote, and Wikipedia, along with news and shopping apps from USA Today, NBC News, eBay, Newegg, and Popular Science. Other notable applications include IM+ and a number of internet radio apps like iHeartRadio, TuneIn Radio, and Slacker. In addition to those and a number of applications and games from Microsoft and Microsoft Studios - Xbox SmartGlass, Fresh Paint (a new paint application), OneNote MX (the Metro redesign of OneNote, still a preview), the Modern UI version of Remote Desktop, Reckless Racing, Hydro Thunder, etc - there’s not much out there, except maybe Fruit Ninja.

There’s still a lot of 3rd party stand-ins for applications that will get first party support, like a BBC News application actually developed by BBC and things like that. These independent apps can sometimes be good, but are almost always outdone by the first party ones. It’s just a matter of design and quality. I know that ESPN is slowly but surely bringing out their suite of applications - their cricket and football (soccer) apps were both released recently, which indicates that Scorecenter and their other applications for online radio and live video will all hit the store in the near future, but they’re just one developer. I just don’t know how much time it will take for a majority of those applications to be released. Skype isn’t currently available in the store, but will be on the 26th, which makes me wonder how many new applications will hit Windows Store in time to coincide with the official launch date of Windows 8. I want to revisit this a week from now, or even just two days from now, to see where things stand.

I’ve seen a lot of early reviews of Windows RT-based tablets decry the app situation, but I’m assuming the growth will occur significantly more quickly than it has for, say, Windows Phone, for one simple reason: this is still Windows. A very different kind of Windows, yes, but it’s not like people will stop buying Windows computers. Windows Phone has had issues gaining marketshare over the last two years, but starting tomorrow, 85% (or more) of computers being sold worldwide will be running either Windows 8 or Windows RT. There are too many people out there with new Windows systems for developers to somehow just stop releasing Windows applications.

It's important to remember that devs aren’t creating apps for Windows RT specifically, they’re creating new applications for the new Windows UI, which just happens to cover two very different hardware platforms. Nobody worries about the state of Windows 8 applications because all of the legacy desktop apps will still work, but the Windows Store will develop and mature at the same pace regardless of whether you’re looking at Windows 8 or Windows RT. Everyone worrying about Windows RT tablets and third party apps should have the same concerns about touch-centric apps for Windows 8 tablets.

But regardless, we’re still missing some huge applications at this point: Facebook, Twitter (though Rowi makes for a good stand-in), Dropbox, Pandora, Yelp, any kind of Google service, anything from Adobe, and generally useful but not necessarily headlining financial and bank-specific apps. Check back with us in a few days, because I don’t think the Windows Store will stay as sparsely populated as it is currently, but until that changes, there will be questions. 

Skype for Windows RT: The New Messenger? UI Performance, Storage, and USB Compatibility
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  • othercents - Thursday, October 25, 2012 - link

    I really wish you could have looked closer at Live Messenger and specifically Video. My parents use Live Messenger since it is easy for them and so do most of the people I know internationally. Skype is a great application, however for them it isn't easy or familure. This is why I continue to need Live Messenger while still using Tango for most phone to phone calls. The best option would be to have Live Messenger Video available on my WP7, but it is just chat and even then some messages just don't get through.
  • Alchemy69 - Thursday, October 25, 2012 - link

    If they were going to release on OS specifically for the tablet market why bother including Metro with Windows 8 when it is so obviously geared for touchscreens?
  • Spivonious - Thursday, October 25, 2012 - link

    Honestly, the Metro UI is not that hard to use with a mouse.
  • karasaj - Thursday, October 25, 2012 - link

    I don't know why people find metro so weird - instead of having a ~90*400 or whatever pixel menu that gives you 10 programs to select, you have all your programs, and you can STILL just type away and the search function works exactly as it does in win7, you don't actually have to type anything extra.

    Windows key + calc + enter would still bring up the calculator, for example.

    Vivek and Anand got it right imo - think of it as a glorified start menu.
  • ludikraut - Thursday, October 25, 2012 - link

    While it's not hard, per-se, to me it feels awkward with a mouse, but just about perfect on a touch screen. IMO the icons are way too large for desktop mouse use - especially when you're used to hitting 1/4" icons on a 40" screen. :-p

    l8r)
  • Penti - Thursday, October 25, 2012 - link

    You could always use a touch mouse like those from Microsoft, they are just not doing anything to promote it or it's usage scenarios i.e. gestures via mouse or trackpad. Capactive touch on a notebook-formfactor does nothing really so I don't get why they just don't turn to gestures, Apple handle that fine. With a touch mouse you can get all the Windows 8 functionality even if they assume you use fingers. Like charms, switching apps, app commands, scroll left to right and so on. But the MS Touch Mouse is also a 80 dollar device which ships with no systems.

    So sadly they fail to grasp how users will use these systems. Even though they do promote keyboard and multi-touch trackpad with the Surface. You really understand why major companies, component suppliers and OEM's are wary when it's an unpolished mess. I get why they try to target touch, just not why they try to just fill that space by putting an separate environment on top of the other and keeping them as separate ecosystems which are very hard to move between it's easier to port to an entirely different system which isn't an abstraction of Win32! If you don't innovate with gestures and new navigational features across the whole system it just seems stupid. You quickly get ten ways to do the same thing also. It would have made more sense if it didn't try to be Windows.
  • Dorek - Friday, November 2, 2012 - link

    New Windows 8 machines have touchpad gestures that mirror the on-screen gestures. It's up to trackpad manufacturers to update their drivers to support gestures on older devices, but I assume many of them will.
  • Da W - Thursday, October 25, 2012 - link

    I think people underestimate the numbers of apps we're likely to see in the future. Windows phone 7 library grew to over 100000 apps despite having miserable number of units sold in the market. We will see more surface tablets and Windows 8 computers sold in the next 3 month than Windows Phone 7 ever has. The market for developper is there.
    Consider also the languages being supported here. You know C#, VB.net, Java, HTML5, you can do a metro app. I guess many Windows software can be recorverted to metro relatively easily. I'm not a developper, i'm just a geek and an economist, but i think Microsoft has the most developper-friendly environment out there. And many, many webservices like netflix, facebook, pulse will have a metro app down the road. Many, many iOS / Android apps are little more than rebagadged web pages after all. So you will see them on Windows 8/RT, and even more, the existance of these apps, like netflix being i think more beautiful in Metro than in a web browser, will become a reason for people to upgrade to Windows 8.
    Sure the era of Microsoft monopoly over computing devices is over. But there are today some 1.3 billions PCs out there versus 100million iPads, the battle is not over by a wide margin.

    That being said, i'm still waiting for my Haswell tablet with a Wacom digitizer.
  • Spivonious - Thursday, October 25, 2012 - link

    You would want to redo the UI to work better with touch, but all of the backend code can stay exactly the same.

    I think we'll see the marketplace explode with Win8 apps, especially if sales continue to be good.
  • ludikraut - Thursday, October 25, 2012 - link

    You're spot on. App development for Metro is about as easy as it gets. Much easier than IOS, IMO.

    Ditto for waiting on a Haswell tablet with Wacom digitizer.

    l8r)

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