AMD Radeon HD 7950 Review Feat. Sapphire & XFX: Sewing Up The High-End Market
by Ryan Smith on January 31, 2012 9:02 AM ESTFinal Words
When AMD launched the Radeon HD 7970 last month there was a great deal of speculation that the Radeon HD 7950 would be their direct GeForce GTX 580 competitor, and indeed this has proven to be the case. While the 7970 sails past the GTX 580—and AMD has priced it based on that—the 7950 and the GTX 580 are trading blows on a game-by-game basis, similar to what we saw last year in comparing the GTX 500 series and the Radeon HD 6900 series. But when the 7950 wins it wins big, while the same cannot be said of the GTX 580; the only real weakness for the 7950 right now is Battlefield 3, and while that’s an important game it’s but one of several.
Ultimately it’s not a fair fight, not that AMD ever intended it to be one. Outside of a few corner cases the 7950 renders the GTX 580 irrelevant, and while it’s not quite as immense as what the 5850 did to the GTX 285 2 years ago the outcome is much the same. With the 7950 AMD can deliver performance similar to if not better than the GTX 580 while consuming significantly less power and enjoying all the temperature & noise benefits that provides, making it a very attractive card.
On that note the cooling situation makes the launch of the 7950 one of the more unusual high-end product launches in recent history. With high-end cards typically sticking to reference designs for the first phase of their lives the 7950 lineup is going to be much more varied than normal, not only in gaming performance due to factory overclocks but in cooling performance too. While we can speak in absolutes about the gaming performance of the 7950 there is no common thread on cooling performance—it needs to be evaluated on a per-product basis, so it will be important to do your research.
Meanwhile the $450 price tag is unfortunately not very aggressive on AMD’s part, but with their lead in rolling out their new lineup this is to be expected. Given its performance the 7950 only needs to be as cheap as the cheapest GTX 580 and that’s exactly what AMD has done. There will ultimately be a massive price shakeup at the high-end due to 28nm, but this looks like it won’t happen until AMD has some competition at 28nm or 7900 sales slow down significantly.
Finally, what about our retail sample cards, the XFX R7950 Black Edition Double Dissipation and the Sapphire HD 7950 Overclock Edition? These two cards clearly embody the type of variety we’re going to see from AMD’s partners; they have fairly large factory overclocks and large open air coolers, and with these customizations AMD’s partners are hoping to set themselves apart from each other while justifying a higher MSRP in the process.
Overall the Sapphire HD 7950 Overclock Edition is the clear winner among the two cards. While I believe our specific sample is well above the average card due to its extremely low VID, in terms of design Sapphire has clearly done their homework and it shows with an excellent cooler that is ridiculously quiet and equally as cool. The factory overclock isn’t anything that shouldn’t be achievable on your own, but if you’re serious about overclocking the cooler alone would be enough to justify the extra $30.
On the other hand the XFX R7950 Black Edition Double Dissipation ends up being a bummer, particularly compared to its 7970 based sibling. For what an open air cooler can do it’s simply too hot and too loud; the numbers we’re seeing would be acceptable for a blower, but not for an open air cooler. The gaming performance is great thanks to its best in class factory overclock, but this isn’t enough to overlook the obvious cooling troubles.
Wrapping things up, so far we’ve looked at single card performance, but what about CrossFire? Later this week we’ll be looking at 7970 and 7950 CrossFire performance, and what the plethora of open air coolers means for 7950 users. So stay tuned.
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chizow - Thursday, February 2, 2012 - link
No the prices haven't dropped because there's no need to when the 7950 is about the same performance for the same price.As for basic economics, again, you're wrong.
Prices do fall without competition, look at the CPU industry. AMD STILL doesn't have a CPU that competes with the CPUs Intel was putting out 3 years ago.
Yet prices continue to fall, Intel continues to produce faster CPUs.
Why? Because Intel is competing with itself and its consumers need incentive to buy a new CPU. People will not pay the same price for the same speed processor, they demand innovation, progress. They also won't pay significantly more for marginal increases.
They expect more performance at the same prices, which is the same expectation as in the GPU market. Unless you're AMD and their fans I guess.
chizow - Thursday, February 2, 2012 - link
I didn't say anything about the 7970's stock levels, because unlike the 7950, it did actually sell out the 1st day. But there is actually a reason for someone to upgrade to it.The 7950? Not so much, not at that price anyways. If anyone wanted that performance it was there 14 months ago for the same price.
But yeah if you want to compare to past launches, you never saw stock of 5850/5870, 470/480, 570/580 for more than a few minutes at Newegg. Why? Because the performance was there for the asking price.
With these Tahiti cards at the prices and performance, its just lukewarm reception.
chizow - Thursday, February 2, 2012 - link
Nice try deflecting. Please retract your stupid statement about "price always reflecting performance", thanks. RV770 was obviously a price mistake that AMD has clearly tried to correct over the last 3-4 generations since evident by their ever-increasing prices. Either way, you're wrong.Not to mention the 3870 wasn't even the same generation. But yes that card wasn't high end because of its lackluster performance and the fact it was late. It was a refresh of the 2900 and was up against the 8800GT, another refresh part. Regardless, it was still AMD's highest performance single-ASIC SKU, so if it wasn't high-end that just means AMD had nothing worthy of high-end that generation.
Same may happen this round if this is all SI has to offer on 28nm. :(
chizow - Thursday, February 2, 2012 - link
Sure it is, because in this price range, the only people who would be interested in buying it are the people looking to upgrade who have already spent this amount.Sure there's going to be a few first time buyers who may pick this card up and it makes some sense, but this card isn't going to be a worthwhile upgrade for the vast majority of buyers who already have something from the last few generations.
They expect more, simply put.
chizow - Thursday, February 2, 2012 - link
Sure they can, its called projecting or forecasting. It would be negligent of them to ignore what Nvidia has to offer, and similar for Nvidia. Given they share the same fab its obvious neither have a technology advantage, so you have to target your competitor's product using that same technology. Anything less would be irresponsible.chizow - Thursday, February 2, 2012 - link
Rarson, maybe we need to take a step back. You keep insisting I don't understand how this market works, or how pricing is supposed to work. Maybe you can explain how YOU think it works.Let's start off with the basics:
What do you think drives price in the GPU market?
What do you think dictates a particular price:performance metric?
Do you think these two variables continue to scale linearly to infinity as one or the other increases?
What do you think resets this price:performance metric, if at all?
If you can start by answering these questions, and then go back and try to reconcile historical price:performance data points going back to say, the 8800GTX that'd be great.
Thanks!
chizow - Thursday, February 2, 2012 - link
Translation: "I have really low expectations when it comes to GPUs on a new process/technology/architecture"So Sick - Friday, February 3, 2012 - link
CHizzo you talk about a pricing error from AMD but you know what was a the absolute least flattering act in history of the gpu?
When AMD released their Radeon 9700 pro the 5800 ultra from nv stumbled caused by an error making it incapable of running aa correctly...after that the ultimate chaos ever shown in history of hardware was spread by your beloved green hope crew. They had a communication crisis resulting in 3 different versions of their nv40 on different departments without knowing this from each other...in other words the cooperation with their own green colleagues died for a moment and time stood still. Ever since that shameful fact Nvidia is passing AMD..A lot of time they only clzaim they will be fatser in the future like they do now...thank you nv for the green hope in these dark times.....
chizzo take your shizzle talk and stop making a fool of urself please
So Sick - Friday, February 3, 2012 - link
http://nl.hardware.info/reviews/2528/22/amd-radeon...in the vid you see how 3d11 has these results:
7950oc P11392
580oc: P7500? at most...
Boushh - Friday, February 3, 2012 - link
I don't mean to rain on your parade.But when a new product is released, the most obviouse thing to do is to price it at the same level as the highest product from the competitor. Thus AMD should have priced the 7970 around the same amount as the 580.
By doing this you put the pressure on the competitor. You also make sure people choose your product because it is the same price as that of the competitor, but faster, beter, etc.
It's the same what happend just before the release of the Core architecture by Intel. AMD knew that the Core CPU's where much faster, and didn't have anything to compete. Instead of cutting the prices early and gain market share, they waited untill after the last posiible moment to lower their prices.
Sure, the made a dollar or 2, but at what price ?
Once you have the advantage on your competitor, you should use it anyway possible to harm your competitor.
And AMD has the advantage, but they fail to make any use of it at the moment.
Which gives the impresion they don't care about there market share, or if Nvidia would be forced to lower the prices of their products before they wanted to, or if Nvidia will be forced to release there products before they are ready.
But obviously you don't care about that..