Drivers & ISV Relations

As we noted last week with the release of the Catalyst 12.1 preview, AMD has a lot of technical and reputational debt to dig themselves out of when it comes to their Catalyst drivers. AMD dropped the ball this fall a number of times, failing to deliver on appropriate drivers for Rage, Battlefield 3, and The Elder Scrolls V: Skyrim in a timely manner. This isn’t something AMD is shying away from either – they know they screwed up and they’ll admit as much – but the question remains of how they intend to improve from there. Now that they once again have the leading single-GPU video card they need to have the leading drivers to run it.

Part of this redemption will come from the addition of new features, if only to reach parity with NVIDIA. Catalyst 12.1 introduced custom application profiles, while as we discussed with Eyefinity, Catalyst 12.2 will add to AMD’s suite of Eyefinity features with custom resolutions and the ability to relocate the Windows task bar. Furthermore AMD has features in the development pipeline for their Catalyst drivers for introduction later this year, but at this point it’s too early to talk about them.

 

But new features alone can’t fix every single thing that has ailed AMD in the past year, so the question remains: how does AMD intend to fix their poor delivery of optimized drivers for new games? It’s a question AMD cannot (or will not) completely answer in detail, but it’s a question for which there’s at least part of an answer.

The fundamental answer is more. More developers, more quality assurance, and above all more money. By all accounts NVIDIA sinks a lot of money into driver development and ISV and it usually shows. AMD is going to spend more resources on driver development at home and this is going to help a great deal, but at the same time it would seem that they’ve finally come to realize that great ISV relationships require that AMD be more proactive than how they’ve been in the past.

ISV relations covers a large umbrella of activities. Not only does this mean providing support to developers who request it, but it means providing cross-promotion marketing, encouraging developers to make use of your features (if only to help spur the creation of the killer app), and actively seeking out important development houses so that AMD’s interests and concerns are represented and represented early. It’s been said that the most important thing NVIDIA ever did with ISV relations was to send out their own engineers to development houses on their own dime to provide free support – essentially investing at least a small amount of money into a major game. The payoff of this was that NVIDIA was literally there to represent their interests, and conversely they had a chance to evaluate the game early and get to work on optimizations and SLI support well before it shipped. Snark about TWIMTBP aside, that’s where NVIDIA has raised the bar with ISV relations. That’s what AMD needs to follow.

To that extent AMD has reorganized the budget process for their ISV relations department. Neal Robison, the director of ISV relations, now directly controls a much larger ISV relations budget, whereas previously the ISV relations budget was apparently controlled by several parties. Having more funding for ISV relations won’t solve AMD’s issues on its own – It’s all about how that money is spent – but clearly AMD is on the right path by being able to afford to be more proactive about their ISV relationships.

Whether these changes will pay off as AMD is expecting them to remains to be seen, but from our discussions it’s apparent that AMD is trying harder than ever before. A great product requires good hardware and good software; AMD has the former in Tahiti, now it’s time to see if they can deliver on the latter.

Closing out the subject of drivers, AMD is also using the Southern Islands launch to outline their plans for Windows 8. AMD is promising that they will deliver drivers for Windows 8 on the same schedule as they have for Windows 7 and Windows Vista – new drivers will be available for the Windows 8 Beta, RC, and RTM releases. Furthermore as Microsoft has continually iterated on the WDDM driver stack since Vista, AMD will continue to be able to offer a single unified driver that covers all of the WDDM OSes (Vista, 7, and 8).

Image Quality: Anisotropic Filtering Tweaks & Tessellation Speed Meet the Radeon HD 7970
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  • Ryan Smith - Thursday, December 22, 2011 - link

    Since 1920x1200 has already been commented on elsewhere I'm just going to jump right to your comment on minimum FPS.

    I completely agree, and we're trying to add it where it makes sense. A lot of benchmarks are wildly inconsistent about their minimum FPS, largely thanks to the fact that minimum FPS is an instantaneous data point. When your values vary by 20%+ per run (as minimums often do), even averaging repeated trials isn't nearly accurate enough to present meaningful results.
  • CeriseCogburn - Thursday, March 8, 2012 - link

    HardOCP shows long in game fps per second charts that show dips and bottom outs are more than one momentary lapse and often are extended time periods of lowest frame rate runs, so I have to respectfully disagree.
    Perhaps the fault is fraps can show you a single instance of lowest frame rate number, and hence it's the analysis that utterly fails - given the time constraints that were made obvious, it is also clear that the extra work it would take for an easily reasoned and reasonable result that is actually of worthy accuracy is not in the cards here.
  • thunderising - Thursday, December 22, 2011 - link

    Okay. This card has left me thrilled, but wanting for more. Why?

    Well, for example, every reviewer has hit the CCC Core and Memory Max Limits, which turns into a healthy 10-12% performance boost, all for 10W.

    What, legit reviews got it to 1165MHz core and 6550Mhz memory for a 21-24% increase in performance. Now that's HUGE!

    I think AMD could have gone for something like this with the final clocks, to squeeze out every last bit of performance from this amazing card:

    Core - 1050 MHz
    Memory - 1500 MHz (6000MHz QDR)

    This was not only easily achievable, but would have placed this card at a 8-10% increase in performance all for a mere <10W rise in Load Power.

    Hoping for AIBs like Sapphire to show their magic! HD7970 Toxic, MmmmmmM...

    Otherwise, fantastic card I say.
  • Death666Angel - Friday, December 23, 2011 - link

    Maybe they'll do a 4870/4890 thing again? Launch the HD7970 and HD7970X2 and then launch a HD7990 with higher clocks later to counter nVidia.... Who knows. :-)
  • Mishera - Sunday, December 25, 2011 - link

    They've been doing it for quite some time now. Their plan has been to release a chip balancing die size, performance, and cost. Then later to compete on high end release a dual-chip card. Anand wrote on this a while ago with the rv770 story (http://www.anandtech.com/show/2679).

    Even looking at the picture of chip sizes, the 7970 is still a reasonable size. And this really was a brilliant move as though Nvidia has half the marketshare and does make a lot of money from their cards, their design philosophy has been hurting them a lot from a business standpoint.

    On a side note, Amd really made a great choice by choosing to wait until now to push for general computing. Though that probably means more people to support development and drivers, which means more hiring which is the opposite way Amd has been going. It will be interesting to see how this dichotomy will develop in the future. But right now kudos to Amd.
  • CeriseCogburn - Thursday, March 8, 2012 - link

    Does that mean amd is abandoning gamers as we heard the scream whilst Nvidia was doing thus ?
    I don't quite get it - now what nvidia did that hurt them, is praise worthy since amd did it, finally.
    Forgive me as I scoff at the immense dichotomy...
    "Perfect ripeness at the perfect time" - sorry not buying it....
  • privatosan - Thursday, December 22, 2011 - link

    PRT is a nice feature, but there is an failure in the article:

    'For AMD’s technology each tile will be 64KB, which for an uncompressed 32bit texture would be enough room for a 4K x 4K chunk.'

    The tile would be 128 x 128 texels; 4K x 4K would be quite big for a tile.
  • futrtrubl - Thursday, December 22, 2011 - link

    I was going to comment on that too. A 4k x 4k x 32bit (4byte) texture chunk would be around 67MB uncompressed. For a 32bit texture you could only fit a 128x128 array in a 64KB chunk. An 8bit/pixel texture could be 4k*4k
  • Stonedofmoo - Thursday, December 22, 2011 - link

    Thanks for the review. A request though...
    To the hardware sites doing these reviews, many of us in this day and age run dual monitor or more. It always frustrates in me in these reviews that we get a long write up on the power saving techniques the new cards use, and never any mention of it helps those of us running more than one display.

    For those not in the know, if you run more than one display on all the current generations the cards do NOT downclock the GPU and memory nearly as much as they do on single montor configurations. This burns quite a lot more power and obviously kicks out more heat. No site ever mentions this which is odd considering so many of us have more than one display these days.

    I would happily buy the card that finally overcomes this and actually finds a way of knocking back the clocks with multi-monitor setups. Is the new Radeon 7xxx series that card?
  • Galcobar - Thursday, December 22, 2011 - link

    It's in the article, on the page entitled "Meet the Radeon 7970."

    Ryan also replied to a similar comment by quoting the paragraph addressing multi-monitor setups and power consumption at the top of page of the comments.

    That's two mentions, and the answer to your question.

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