Amazon Kindle Fire Review

Final Words

The Kindle Fire is probably the best tablet you can buy at $199. Amazon has effectively defined the new price point and specs for entry level tablets, anything comparable shouldn't even bother with a price tag greater than $199. I'm sure this won't come as welcome news to players in the Android space looking to enjoy Apple-like profit margins, but sometimes the truth is hard to hear.

At $199, Amazon is giving you some of the fastest mobile hardware money can buy today. The reason the Kindle Fire isn't a must buy for everyone is because the software experience layered on top of the hardware isn't yet perfect. The OS is clean and easy to navigate but the UI isn't always smooth, interactions aren't always responsive and the browser isn't as pleasant as what you can get from iOS or newer versions of Android.

The counterpoint is that for $499 you can get this software experience, while at $199 you obviously have to give something up. I'd argue that you shouldn't have to give anything up. Much of the software experience I'm asking for is already baked into current or close-to-shipping versions of Android today. Amazon picked an earlier point in the curve to fork from Android, but what I'm asking for is technically possible today. Amazon did the right thing by including the best hardware possible in the Kindle Fire, it simply needs to follow through on the software side to truly unlock it.

Amazon does deserve points for a job well done in a number of areas. First and foremost, the Kindle Fire's version of Android is really well executed. While there are some navigational hiccups, the experience overall is quite good. I would strongly encourage major players in the Android space to look at what Amazon has done when they are considering their own customizations to Google's OS. Yes, sometimes less is actually more.

As much as I'm not a fan of the Silk browser today, I can see where things could go. I do believe that Amazon really wants to deliver the full tablet experience in a device the size of a regular Kindle. Moore's Law will eventually give us that reality, but Amazon may be able to speed things up by moving much of the heavy lifting into the cloud. I do hope this is the future Amazon is working towards and Silk's cloud-side caching isn't solely a power grab for behavioral data.

The integration of Amazon Prime video streaming and the Amazon stores is extremely well done. If you're an Amazon addict, the Kindle Fire will likely do horrible things to your bank account.

I feel like Amazon believes in the Kindle Fire and thus we will see the software get better over time. As with most tablet recommendations lately, if you can wait, doing so would be wise. Don't assume that things will get better, wait for Amazon to make them better and then reward the company with your hard earned dollars.

That being said, more concrete recommendations are always nice so here we go:

1) If all you do is read eBooks, grab a regular Kindle. The reading experience is far better on those devices. Sure response time is noticeably longer than on the Kindle Fire, but you do get better battery life, a display that's easier on your eyes, etc...

2) If you already have an iPad/Honeycomb tablet, look elsewhere. I appreciate you reading this review but don't buy a Kindle Fire. If you really want something more portable to read books on, see point 1.

3) If you need an entry level tablet, the Kindle Fire is as good as they get for $199. You get the same general purpose compute and memory as an iPad 2, at a far lower price. GPU performance isn't a knockout but as long as you're not a hardcore 3D gamer (do those exist on Android yet?) or high end game developer this isn't an issue.

I'm curious to see how this plays out. The e-ink Kindle has a unique (perfect?) form factor and delivers a pretty good experience. The Kindle Fire has a more generic form factor (perhaps too small for certain uses?) and delivers a varied experience depending on what you're doing. I appreciate what Amazon is trying to do here: good tablet experiences shouldn't cost as much as much higher performing computing devices, and cheap tablets shouldn't sacrifice everything to get there. The Kindle Fire is Amazon's first attempt at bridging the gap between those two extremes. It's the best out today given its price point, but it's not the best Amazon could have done. I'm waiting for round two.