I'll be honest here (I always am?): I don't understand the iPad comparison. The Kindle Fire and iPad 2 couldn't be more different. They are vastly different sizes, shapes and prices. They even serve slightly different functions. The search for an iPad killer reminds me of the search for a Voodoo killer back during the heyday of 3dfx in the late 1990s.

The Kindle Fire serves entirely different purposes than to take marketshare away from Apple.

Why would Amazon enter the IPS LCD equipped multitouch tablet business to begin with? For users who are content reading ebooks on an e-ink screen, the vanilla Kindles are as good as they get. The problem is for users looking to consolidate devices, they may find themselves carrying a Kindle and a tablet of some sort (likely an iPad) and will ultimately ditch the Kindle in favor of the iPad. Should these users replace their Kindles with iPads, there's the argument that Apple could tempt them away from Amazon's Kindle store altogether. If they want a more affordable tablet however they are likely going to be forced into a solution that's probably not very good. Neither possibility is something Amazon likes, so the obvious answer is to offer a Kindle that delivers enough of the tablet experience that will satisfy those users looking for more than an e-ink Kindle could provide.

The Fire is that Kindle. Read on for our full review!

Amazon announced three new Kindles back in September: the fourth generation Kindle, the Kindle Touch (and Kindle Touch 3G, both of which are identical aside from the 3G antenna), and the Kindle Fire. The Kindle 4 was available on the same day, and we've already taken a good look at it. Our Kindle Fire review is forthcoming. That leaves the Kindle Touch, which we're going to talk about today.

The Kindle Touch is Amazon's first touchscreen e-reader - past Kindles have used nothing but buttons for navigation, even as competing products like Barnes & Noble's Nook Simple Touch began to incorporate touchscreens. At $99 and $149 for the wi-fi and 3G versions ($139 and $189 for the ad-free Kindles), the Kindle Touch is priced competitively, but how does the touchscreen actually impact your reading experience? Read on for our thoughts.

The new Kindle Fire may have gotten most of the attention when Amazon refreshed its Kindle lineup this year, but Amazon is still very much in the e-reader market. The fourth-generation Kindle, the Kindle Touch, and the Kindle Touch 3G all promise to deliver the traditional Kindle experience in a lighter and less expensive package - continue reading for our thoughts on the new $79 Kindle.

In a move that has been anticipated for sometime, Amazon has introduced their own branded Android tablet, the Kindle Fire. Though based on Android, you won't be confusing this device with any of the growing army of Android tablets joining the market, nor will you see much of the Android you've come to expect. The 7" slate is designed to deliver Amazon services in a user friendly walled garden that bears little resemblance to vanilla Android. We've got first impressions and details along with a gallery after the break.