Being in the business of licensing out GPUs rather than building them directly, Imagination’s PowerVR group has always walked a fine line in how they communicate with their direct customers (SoC integrators) who build their products, the developers who program for their products, and the end users who use their products. The end result is that most of Imagination’s public-facing information is either geared towards their direct customers or geared towards developers, fulfilling Imagination’s immediate needs but leaving out other details in the process. A quick look at the PowerVR section of Imagination’s website further backs that point, as it contains only a very high level overview of their products that makes it more useful to SoC integrators than end users or even developers. With...

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