Anand Chandrasekher Joins Qualcommby Anand Lal Shimpi on August 6, 2012 10:42 AM EST
Qualcomm has been on a hiring roll lately. Not only did it scoop up AMD's Eric Demers, but today Qualcomm announced that Anand Chandrasekher would be joining as CMO (Chief Marketing Officer). Anand's last major gig was as the Senior VP of Intel's Ultra Mobility Group, where he was responsible for getting Atom into ultra mobile devices (read: UMDs, netbooks, smartphones and tablets). He never quite got to see the latter half of that mission come the fruition as Intel let him go last year.
Obviously Qualcomm doesn't need any help getting its SoCs and baseband chips into smartphones and tablets, but what it does need is guidance on the marketing side. Intel and NVIDIA are both well known for being very aggressive with their marketing. Qualcomm has been getting better, but I suspect Anand's goal will be to bring the company up to parity with their rivals. With nearly 14 years of experience at Intel, including a few years in marketing roles, Anand should have some good knowledge to share with his Qualcomm brethren.
It's a smart move for Qualcomm. I've known Anand for over a decade and he definitely has the experience to help address one of Qualcomm's weaknesses. Now we just have to wait to see what Eric is going to cook up over there...