Qualcomm has been on a hiring roll lately. Not only did it scoop up AMD's Eric Demers, but today Qualcomm announced that Anand Chandrasekher would be joining as CMO (Chief Marketing Officer). Anand's last major gig was as the Senior VP of Intel's Ultra Mobility Group, where he was responsible for getting Atom into ultra mobile devices (read: UMDs, netbooks, smartphones and tablets). He never quite got to see the latter half of that mission come the fruition as Intel let him go last year. 

Obviously Qualcomm doesn't need any help getting its SoCs and baseband chips into smartphones and tablets, but what it does need is guidance on the marketing side. Intel and NVIDIA are both well known for being very aggressive with their marketing. Qualcomm has been getting better, but I suspect Anand's goal will be to bring the company up to parity with their rivals. With nearly 14 years of experience at Intel, including a few years in marketing roles, Anand should have some good knowledge to share with his Qualcomm brethren.

It's a smart move for Qualcomm. I've known Anand for over a decade and he definitely has the experience to help address one of Qualcomm's weaknesses. Now we just have to wait to see what Eric is going to cook up over there...

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  • randinspace - Monday, August 06, 2012 - link

    C'mon Anand, even though it's obvious to anyone who can actually read you could still throw your fans a bone by pointing out that it's not YOU that's going to Qualcomm. Reply
  • SilthDraeth - Monday, August 06, 2012 - link

    "I've known Anand for over a decade..."

    I am sure you have... *pinky to the mouth*
    Reply
  • Amoro - Monday, August 06, 2012 - link

    whew...I'm glad I'm not the only one that read it like that. I was worried about Anandtech disappearing after I read that. Reply
  • SilthDraeth - Tuesday, August 07, 2012 - link

    I read it correctly. My post was in response to the poster above mine which I assume also read it correctly. Reply
  • bryanW1995 - Monday, August 06, 2012 - link

    He probably figured that his loyal AT readers can tell the difference between "lal Shimpi" and "Chandrasekher". Reply
  • Impulses - Monday, August 06, 2012 - link

    Yeah really. Reply
  • edwpang - Monday, August 06, 2012 - link

    For sure. Reply
  • Parhel - Monday, August 06, 2012 - link

    Clearly it's not him. This is the Anand Chandrasekher who brought us such movies as Super Troopers and Beer Fest. Reply
  • MadMan007 - Tuesday, August 07, 2012 - link

    That picture is begging for a funny caption..hm..

    Anand: "At Intel, our marketing boobs are *this big*"
    Reply
  • HisDivineOrder - Tuesday, August 07, 2012 - link

    Anand: "HELP ME! MY HANDS! THEY ARE OUT OF CONTROL! I CANNOT CONTROL THEM! I CANNOT STOP SLAPPING YOU WITH THE BACKS OF MY HANDS!"

    A day later, he is mysteriously laid off.
    Reply

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