Closing Thoughts

Wrapping things up, after Qualcomm’s experiences with the Snapdragon 810 (and to a lesser extent the 808), the company has a lot to do if they wish to recapture their grip on the high-end SoC market, and less time than they’d like to do it. What has happened with the 810 is now in the past, but to recover Qualcomm needs to show they can correct their mistakes and produce a new generation of chips as well designed as the 800/801. And they need to do so at a particularly sensitive time when customer/competitor/supplier Samsung has fully ramped up their own SoC CPU design team, which presents yet more of a challenge to Qualcomm.

As is always the case with these MDP previews, it’s critical to note that we’re looking at an early device with unoptimized software. And at the same time that we’re looking at a device and scenario where Qualcomm is looking to show off their new SoC in the best light possible. Which is to say that between now and retail devices there’s room for performance to grow and performance to shrink depending on what happens with software, thermal management, and more. However at least in the case of the Snapdragon 820 MDP/S preview, I am hopeful that our experiences here will more closely mirror retail devices since we’re looking at a phablet form factor device and not a full-size tablet has was the case in the past couple of generations.

To that end, then, Snapdragon 820 looks like Qualcomm has regained their orientation. Performance is improved over 810 – usually greatly so – at both the CPU and GPU level. And for what it’s worth, while we don’t have extensive temperature/clockspeed logs from the MDP/S, at no point did the device get hot to the touch or leave us with the impression that it was heavily throttling to avoid getting hot to the touch. Power consumption and especially efficiency (Performance/W) is clearly going to be important consideration on 820 after everyone’s experiences with 810, and while we’ll have to see what the retail devices are like, after what Samsung was able to do in their own transition from 20nm to 14nm FinFET, I feel it bodes well for Qualcomm as well.

Meanwhile more broadly speaking, our initial data doesn’t paint Snapdragon 820 as the SoC that is going to dethrone Apple’s commanding lead in ARM CPU performance. Even if retail devices improve performance, Apple A9/Twister’s performance lead in CPU-bound scenarios is extensive (particularly in lightly-threaded scenarios), more so than I’d expect any kind of software refinements to close. What seems to be rather concerning is the performance of existing software that isn't yet optimized for the new architecture, well have to see how targeted compilers for Kryo will be able to improve scores in that regard. The Adreno 530 on the other hand looks to to perform very well for a smartphone SoC, besting Apple's latest, and I think there’s a good chance for retail devices to hold their edge here.

Otherwise within the Android SoC space, the big wildcards right now are ARM’s Cortex-A72 and Samsung’s forthcoming M1 CPU. Initial performance estimates of the A72 don't put it very far from Kryo, and given that we'll be seeing some very high clocked SoCs such as the Kirin 950 at 2.3GHz or MediaTek's X20 at 2.5GHz, Qualcomm will seem to have some competition in terms of CPU performance. With the former ARM is striving for performance gains rather similar to what we’ve seen with Snapdragon 820, and Samsung's CPU is still a complete mystery at the moment. Even with their significant gains over the Snapdragon 810, if Kryo is to beat A72 and M1, then I don’t expect it will be an easy win for Qualcomm.

GPU Performance
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  • StrangerGuy - Friday, December 11, 2015 - link

    A Helio X10 SoC found on phones <$200 is already massively overkill for the general user, Android inefficiencies or not.

    Last time I checked $600+ devices had a laughingly tiny 5% share in total Android sales last quarter and that of course is something Qualcomm would not mention in their marketing. The truth is hardly anybody cares about high-end SoCs outside synthetic benchmark whores that roams tech review sites.
  • Mondozai - Saturday, December 12, 2015 - link

    Apple has 13-14% market share and they only do premium devices. You adf the Android space and you get close to 20% of TAM.

    You're ignorant.
  • Constructor - Saturday, December 12, 2015 - link

    What you're describing together with the fact of Apple's double-digit total market share is actually a symptom of the fact that Android has almost completely lost the high end of the market to Apple (which is reflected by Apple raking in almost all the profits in the industry).

    Which of course is a major problem for Qualcomm: Android devices are not selling at prices comparable to Apple's, meaning that even the high-end Android devices are usually sold at steep discounts which in turn puts major price pressure on the device makers to fight for low component prices. which then effectively caps Qualcomm's pricing range much lower than they probably need to finance their expensive CPU development while they're still trying to catch up to Apple.
  • babadivad - Thursday, December 10, 2015 - link

    Sounds like a 64bit Krait CPU
  • Lochheart - Friday, December 11, 2015 - link

    Don't forget that Apple has already 3 generations of 64bit Soc. This is the first from Qualcomm (in terms of custom ARM).
  • melgross - Thursday, December 10, 2015 - link

    I don't think it's fair to blame the processes. Apple ran on the same processes, and didn't have any problems. The problem was in the design of the chip. Let's just get that out there, instead of throwing blame elsewhere.
  • xboxfanj - Friday, December 11, 2015 - link

    Ryan, there is a compiler that accepts Kryo as a target (Qualcomm's LLVM/Clang fork)

    https://developer.qualcomm.com/download/snapdragon...
  • Babar Javied - Friday, December 11, 2015 - link

    Last page (closing Thoughts), second paragraph, last line. "not a full-size tablet has was the case in the past couple of generations" I think you meant to say "as" not "has".
  • V900 - Friday, December 11, 2015 - link

    It's hard to be wildly optimistic with how the 820 will perform out in the wild next year.

    Let's not forget, that everything looked swell with the 810, when Anandtech tested the MDP for that SOC.

    http://slatedroid.info/2015/02/anandtech’s-snapdragon-810-preview-no-overheating-issues-spotted/
  • phoenix_rizzen - Monday, December 21, 2015 - link

    Don't forget that the S810 MDP was a tablet form factor, with all the extra cooling and battery and what-not that comes with it, while all the phones using the S810 are in the sub-6" category. Big difference!

    The S820 MDP is a phablet form factor, so it should be closer to the reality of using an S820 SoC in a sub-6" phone.

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