Final Words

Bringing this review to a close, for the last 14 months now we’ve been pondering just what a fully enabled Tonga desktop SKU might look like, and with Radeon R9 380X we finally have our answer. With the final 4 CUs enabled – bringing us from 28 CUs to 32 CUs – Radeon R9 380X picks up where R9 380 left off and adds a further 10% in performance. This is a bit less than the 14% we’d expect to gain going from CU counts alone, but at the same time few games are purely CU limited. So in a mixed selection of games this is a pretty reasonable outcome.

This also means that R9 380X essentially picks up from where AMD’s past Tahiti cards like the 7970 and R9 280X left off. As the successor-of-sorts to AMD’s original GCN GPU, Tahiti, Tonga brings with it some welcome feature upgrades that otherwise left Tahiti dated. So within AMD’s lineup it’s now Tonga that’s anchoring the mid-range, between the Hawaii based 390 series and the Pitcairn based 370 series.

This makes R9 380X a reasonable step up from the R9 380, though on the whole it’s unremarkable. Priced at $229, the card is about $30 more expensive than the 4GB R9 380 (and the 4GB GTX 960), which means it’s not pushing the price/performance curve in any way, though in all fairness to AMD they never said it would. Instead what we’re looking at is a small but logical stepping stone between the R9 380 and the R9 390, where similar to factory overclocked cards if you spend a bit more money you get a bit more performance. The end result is that for AMD’s stack the R9 380X is their best 1080p gaming card, almost never having to compromise on quality in order to get playable framerates.

Meanwhile looking at the competition, by virtue of the GPU configurations AMD and NVIDIA went with for this generation, the R9 380X has no true competitor from NVIDIA. This doesn’t give AMD much freedom – the card is only 10% faster than the GTX 960, so they have to stay within reason on pricing – but it means that they’re the only game in town for a $200-$250 video card family. Otherwise the one tradeoff here (as has been the case with most of AMD’s cards this year) will be on power efficiency; R9 380X doesn’t improve on AMD’s efficiency at all, resulting in R9 380X drawing a lot more power for its 10% advantage over GTX 960. We will add however that a 10% gap means that the R9 380X’s performance isn’t outside the potential reach of factory overclocked GTX 960 cards, but that is very much on a case-by-case basis as opposed to today’s look at baseline performance for each video card series.

The challenge to the R9 380X then doesn’t come from below, but from above. The R9 390 and GTX 970 start at $289 – $60 more than the R9 380X – and each is a rather sizable 40%+ faster than the R9 380X. Consequently both are value spoilers, offering that 40% better performance for a 26% higher price; a significantly higher cost for even more significant performance. At the end of the day budgets exist for a reason and the R9 380X is a reasonable offering in the product range it was designed for, but if you can afford to spend more for GTX 970 or R9 390 then right now that’s the better buy (with NVIDIA’s current game bundle as an extra kicker in favor of this).

Last but not least however we have the matter of the specific R9 380X card in today’s review, ASUS’s STRIX R9 380X OC. With the STRIX lineup ASUS has focused on quality and workmanship, and their STRIX R9 380X OC continues this legacy. It’s a well-built card – one of the best to have come our way all year – and it sets a very high bar for ASUS’s competition. The one drawback with the card is the price, and this goes hand-in-hand with the value spoiler effect we just covered. At $259 the STRIX R9 380X OC halves the premium for an R9 390/GTX 970, yet those cards are still 30%+ faster. It’s very hard to charge a premium price for a premium card in the current market, and while the STRIX R9 380X is a fantastic R9 380X, it’s none the less in a very awkward spot right below some very powerful video cards.

Overclocking
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  • Asomething - Tuesday, November 24, 2015 - link

    The HSA foundation is partially founded by ARM which means they are already working on it (but as you said there isnt much motivation to make HSA enabled apps). AMD is the only high profile and headline grabbing member of it so they tend to get the most press because of clickbait articles. And a lot (if not all) of nvidia's efficiency improvements do come from the lower transistor density (also the main reason they can say their TDP is so low since the chip has a larger surface area with which to dissipate the same amount of heat as the same chip made using AMD's high density libraries would have), improvements to the memory and reductions in DP capabilities.
  • tamalero - Tuesday, November 24, 2015 - link

    anyone can explain me why everyone says the new gpus are overpriced?
    their pricepoints seems to be similar to the performance of the nvidia cards.

    the table on the first page shows clearly.
    Even the review shows the 970 and the AMD 390 trading blows and have the same price point.

    so, what did I miss? why suddenly fanboys demand even 15% reduction to "become competitive" ?
  • FriendlyUser - Tuesday, November 24, 2015 - link

    As everyone has noted, the cards are uncomfortably close to the higher tier (390 and 970). So, the 380X is not overpriced with respect to the competition from nvidia, but with respect to the 390. The jump in performance is so great, that we should either hope the 390 goes at $300 (practically eliminating the 380X) or the 380X completely dominates the sub-200 territory.

    Anyway, overall it's a very good product.
  • just4U - Friday, November 27, 2015 - link

    Well.. here in Canada that's not quite the case. A 380/960 /w 4G mem sells for 300ish.. the 380X $330.

    A 970 runs you $450-500 and a 390 $430+ No way their priced similar to the 970/390.
  • BurntMyBacon - Tuesday, November 24, 2015 - link

    @Samus: "They need to drop the prices across the entire line about 15% just to become competitive."

    That wouldn't fix the biggest pricing problem shown in this review. The 380X is priced too closely to the 390 given the performance difference. Drop them both by 15% and the 380X is still priced too closely to the 390. I'll leave the rest of you to argue performance vs premium cooler value on the high end and 390/390X vs GTX970/GTX980 performance per dollar, but I submit that a flat 15% drop is too simple an answer to the problem due to competition within their own lineup.
  • Azix - Wednesday, January 13, 2016 - link

    but people were fine with the 960 at the same price...
  • zeeBomb - Monday, November 23, 2015 - link

    Ryan smith blessed us with a great graphics card review.
  • maecenas - Monday, November 23, 2015 - link

    At this point, NVIDIA or AMD, I'm not sure I would get anything other than an ASUS cooling system. I have the STRIX version of the GTX 970 and it really is fantastic.
  • jasonelmore - Monday, November 23, 2015 - link

    It Depends on what you need. The Stock Blower Coolers keep hot air out of the case, so for Small Form Factor Builds, your not going to want Asus's coolers since they dump the hot air back into the case.
  • theduckofdeath - Tuesday, December 1, 2015 - link

    I have a mATX case with water cooling and internal padding all around to keep the noise down, and my ASUS Strix GTX 960 is not making a sound and the temp in the case does not go above 50-52 degrees celsius even after hours of playing. The problem with GPUs sucking air out from the rear and blowing the same air out is, they have to generate all of the airflow themselves, which always gets really noisy compared to using the air passing through a case.

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