The NVIDIA GeForce GTX 980 Ti Review
by Ryan Smith on May 31, 2015 6:00 PM ESTFinal Words
Bringing this video card review to a close, through the last 14 pages of benchmarks we have seen the same result time and time again. While on paper the GeForce GTX 980 Ti should trail the GeForce GTX Titan X by several percent, what we get in the real world is much, much closer. With an average performance deficit of just 3%, GeForce GTX 980 Ti is for all intents and purposes GTX Titan X with a different name.
Typically NVIDIA engineers a wider gap between their cards, and while there is plenty of room for speculation here as to why they’d let GTX 980 Ti get so close to GTX Titan X – and make no mistake, it is intentional – at the end of the day none of that changes the final result. With a launch price of $649, the GTX 980 Ti may as well be an unofficial price cut to GTX Titan X, delivering flagship GeForce performance for 35% less.
As it stands GTX Titan X does have one remaining advantage that precludes it from being rendered redundant: its 12GB of VRAM, versus GTX 980 Ti’s 6GB. However without any current games requiring more than 6GB of VRAM – and any realistic workload running out of GPU throughput before running out of VRAM – the GTX Titan X’s place in this world now hinges on an uncertain degree of future-proofness. For this reason GTX Titan X isn’t going anywhere, it will still be around for buyers who need the very best, or even compute users after a cheap 12GB card, but for everyone else the GTX 980 Ti is now going to be the card all other high-end video cards are measured against.
Meanwhile for prospective high-end buyers who haven’t already picked up a GTX Titan X, GTX 980 Ti comes at an interesting time for new buyers and upgrades alike. NVIDIA’s previous $649 card, the GTX 780, has just turned two years old, which is about the bare minimum for upgrading a video card these days. Gamers looking to replace the GTX 780 will find that the GTX 980 Ti offers around a 70% performance improvement, which compared to the gains we saw with GTX Titan X and NVIDIA’s other Titan cards is actually ahead of the curve. It’s still not enough to double GTX 780’s performance, nor are we going to get there until 16nm, but it’s a bright spot for those who may want to upgrade a bit sooner than 2016. On the other hand GTX 780 Ti owners will almost certainly want to hold off for the next generation, despite the name.
That said however, today’s launch is just the first part of a larger battle between NVIDIA and AMD. With AMD scheduled to launch their next-generation high-end card in June, the launch of the GTX 980 Ti is in many ways NVIDIA striking first and striking hard. By pushing GTX Titan X-like performance down to $650, NVIDIA has set the bar for AMD: AMD needs to either beat GTX 980 Ti/Titan X if they want to take back the performance crown, or they need to deliver their card for less than $650. It goes without saying that NVIDIA has given AMD a very high bar to beat, but AMD has proven to be quite resourceful in the past, so it shall be interesting to see just what AMD’s response is to the GTX 980 Ti.
As for this moment, the high-end video card market is essentially in a holding pattern. The GeForce GTX 980 Ti is a fine card for the price – a GTX Titan X for $649 – however with AMD’s new flagship card on the horizon buyers are likely better off waiting to see what AMD delivers before making such a purchase, if only to see if it further pushes down video card prices.
Facebook
Twitter
RSS
290 Comments
View All Comments
Oxford Guy - Monday, June 1, 2015 - link
I'm sure you posted that from your 65nm processor and 80nm GPU.godrilla - Thursday, June 4, 2015 - link
Because next shrink is in the 3d chips plus hbm category and that should be amazing performance leap.Gastec - Sunday, September 4, 2016 - link
Oh yeah, that's "1337 5p34k" for ya! :PWreckage - Sunday, May 31, 2015 - link
Wait until AMD tries to sell you a rebadge for that much.Rezurecta - Sunday, May 31, 2015 - link
I don't understand the rage about rebadge all of a sudden. GPU has been doing this for YEARS!Anyway, nice card from Nvidia for a decent price.
dragonsqrrl - Sunday, May 31, 2015 - link
Don't mix up traditional rebadging and what AMD is doing with their upcoming lineup, it's unprecedented. It's also worrisome, and it's clearly a big problem for AMD. What does it say about the state of the company and their R&D budget that they'll only have 1 new GPU this coming generation? One of the big problems AMD is currently facing, amongst many other things, are their profit margins. In order to compete they're selling larger, more expensive GPU's attached to more complex memory interfaces relative to the competition, and that won't change much this coming generation as a result of these top to bottom rebadges. The situation is really becoming quite analogous to their CPU's, which should raise alarms for any informed enthusiast. It's a less than ideal situation, to put it lightly.Azix - Sunday, May 31, 2015 - link
If you post this after their launch then maybe I'd understand. As it is their Chips are almost certainly not rebadged because they aren't on TSMC and will include hardware improvements. They maybe be based on hawaii or w/e but not even nvidia managed to put out more than 2 new cards during their major launch last year. Considering this is likely the last year of 28nm launches, it may make sense for them to put out an entire line of modified chips and be done with the 300 series. Keeping it fresh till next year when they can do 2-3 on a smaller process.dragonsqrrl - Sunday, May 31, 2015 - link
"If you post this after their launch then maybe I'd understand."You realize I could just give the exact same response to the rest of your comment. But I won't.
"As it is their Chips are almost certainly not rebadged because they aren't on TSMC and will include hardware improvements.",
That's interesting, I haven't heard anything about AMD switching fabs for the 300 series. Source?
"They maybe be based on hawaii or w/e but not even nvidia managed to put out more than 2 new cards during their major launch last year."
Not quite a straight comparison there, since Nvidia also launched a new architecture with the 750Ti. Thus far we've gotten 4 new GPU's (not just cards) based on Maxwell. And we're not just talking launch here. All indications point to Fiji as the only new GPU of the coming generation for AMD. And what's more, it might not even be an updated architecture. The rest of the lineup will likely be refreshes of Hawaii, Tonga, Pitcairn, and Bonaire, ranging from GCN 1.2-1.0, with at most manufacturing revisions to improve efficiency. Again it's very important to put this in perspective, in the context of what these GPU's will be competing against. They range in feature set, and in power efficiency, none of which is anywhere close to par with Maxwell, and it's going to be very difficult for AMD to compete with this lineup for another generation. It's not a good situation for AMD. "Keeping it fresh"? How you came to spin your conclusion the way you did is beyond me.
ImSpartacus - Monday, June 1, 2015 - link
Be nice. The guy is basically telling you at this point.ImSpartacus - Monday, June 1, 2015 - link
trolling***