Final Words

Bringing this review to a close, it’s admittedly not very often that we write a negative video card review, especially for a major SKU launch from NVIDIA or AMD. Both companies have competitive analysis teams to do benchmarking and performance comparisons, and as a result know roughly where they stand long before we get their cards. Consequently they have plenty of time to tweak their cards and/or their pricing (the latter of which is typically announced only a day or two in advance) in order to make a place in the market for their cards. So it’s with a great deal of confusion and a tinge of sadness that we’re seeing AMD miss their mark and their market, and not by a small degree.

To get the positive aspects covered first, with the Radeon R9 290 AMD has completely blown the roof off of the high-end video card market. The 290 is so fast and so cheap that on a pure price/performance basis you won’t find anything quite like it. At $400 AMD is delivering 106% of the $500 GeForce GTX 780’s performance, or 97% of the $550 Radeon R9 290X’s performance. The high-end market has never been for value seekers – the fastest cards have always commanded high premiums – but the 290 completely blows that model apart. On a pure price/performance basis the GTX 780 and even the 290X are rendered completely redundant by the 290, which delivers similar-to-better performance for $100 less if not more.

The problem is that while the 290 is a fantastic card and a fantastic story on a price/performance basis, in chasing that victory AMD has thrown caution into the wind and thrown out any kind of balance between performance and noise. At 57.2dB the 290 is a loud card. A very loud card. An unreasonably loud card. AMD has quite simply prioritized performance over noise, and these high noise levels are the price of doing so.

To get right to the point then, this is one of a handful of cards we’ve ever had to recommend against. The performance for the price is stunning, but we cannot in good faith recommend a card this loud when any other card is going to be significantly quieter. There comes a point where a video card is simply too loud for what it does, and with the 290 AMD has reached it.

Ultimately there will be scenarios where this is acceptable – namely, anything where you don’t have to hear the 290, such as putting it in another room or putting it under water – but on a grand scale those are few and far between. For most buyers who will simply purchase the card and drop it into their computers as-is, this represents an unreasonable level of noise.

As a result for most buyers the competitive landscape in the video card market will remain unchanged, even with today’s launch of the 290. With the reference 290 untenable as a purchase, this leaves the GTX 780 at $500, the 290X at $550, or the GTX 770 and 280X at the $300-$330 range, leaving a large hole in the market in the short term. In the long term it will be up to AMD’s partners to try to salvage the 290 with custom designs, enhanced coolers, and other modifications. The 290 still has quite a bit of potential both as a product and as a competitor in the larger video card marketplace, but that potential is wasted so long as it’s paired with AMD’s reference cooler and the need to run it so loudly.

On a final note, with the launch of the 290 and AMD’s promotional efforts we can’t help but feel that AMD is trying to play both sides of the performance/noise argument by shipping the card a high performance configuration, and using its adjustability to simultaneously justify its noise as something that can be mitigated. This is technically correct (ed: the best kind of correct), but it misses the point that most users are going to install a video card and use it as it's configured out of the box. To that end adjustability is a great feature and we’re happy to see such great efforts made to offer it, but adjustability cannot preclude shipping a more reasonable product in the first place.

Had the 290 shipped in its original 40% fan configuration, it wouldn’t be knocking on the GTX 780’s door any longer, but it would have been in a spot where its balance of price, performance, and noise would have made for an attractive product. Instead AMD has shipped the 290 with the equivalent of uber mode as the default, and in the process has failed to meet the needs of the majority of their customers.

Update

Originally published here.

In this week’s article I flat out avoided recommending the 290 because of its acoustic profile. When faced with the tradeoff of noise vs. performance, AMD clearly chose the latter and ended up with a card that delivers a ridiculous amount of performance for $399 but exceeds our ideas of comfortable noise levels in doing so.

I personally value acoustics very highly and stand by my original position that the reference R9 290 is too loud. When I game I use open back headphones so I can listen for phone calls or the door for shipments, and as a result acoustics do matter to me. In the review I assumed everyone else valued acoustics at least similarly to me, but based on your reaction it looks like I was mistaken. While a good number of AnandTech readers agreed the R9 290 was too loud, an equally important section of the audience felt that the performance delivered was more than enough to offset the loud cooling solution. We want our conclusions to not only be reflective of our own data, but also be useful to all segments of our audience. In the case of the 290 review, I believe we accomplished the former but let some of you down with the latter.

Part of my motivation here is to make sure that we send the right message to AMD that we don’t want louder cards. I believe that message has been received loud and clear from what I understand. It’s very important to me that we don’t send the message to AMD or NVIDIA that it’s ok to engage in a loudness war in the pursuit of performance; we have seen a lot of progress in acoustics and cooler quality since the mid-to-late 2000’s, and we’d hate to see that progress regressed on. A good solution delivers both performance and great user experience, and I do believe it’s important that we argue for both (which is why we include performance, power and noise level data in our reviews).

The Radeon R9 290 does offer a tremendous value, and if you’re a gamer that can isolate yourself from the card’s acoustics (or otherwise don’t care) it’s easily the best buy at $399. If acoustics are important to you, then you’re in a tougher position today. There really isn’t an alternative if you want R9 290 performance at the same price. The best recommendation I have there is to either pony up more cash for a quieter card, accept the noise as is or wait and see what some of the customized partner 290 cards look like once those do arrive. I suspect we’ll have an answer to that problem in the not too distant future as well.

Note that this isn't going to be the last time performance vs. acoustics are going to be a tradeoff. AMD pointed out to us that the 290/290X update is the first time its fan speed has been determined by targeting RPMs vs. PWM manipulation. In the past, it didn't really matter since performance didn't scale all that much with fan speed. Given the current realities of semiconductor design and manufacturing, the 290/290X situation where fan speed significantly impacts performance is going to continue to be the case going forward. We've already made the case to AMD for better reference cooling designs and it sounds like everyone is on the same page there. 

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  • TheJian - Tuesday, November 5, 2013 - link

    Simple economics...NV doesn't make as much as they did in 2007. They are not gouging anyone and should be charging more (so should AMD) and neither side should be handing out free games. Do you want them to be able to afford engineers and good drivers or NOT? AMD currently can't afford them due to your price love, so you get crap drivers that still are not fixed. It's sad people don't understand the reason you have crap drivers is they have lost $6Billion in 10yrs! R&D isn't FREE and the king of the hill gets to charge more than the putz. Why do you think their current card is 10db’s higher in noise, 50-70 watts higher and far hotter? NO R&D money.

    NV made ~550mil last 12 months (made $850 in 2007). Intel made ~10Billion (made under 7B 2007, so profits WAY UP, NV way down). Also INtel had 54B in assets 2007, now has 84billion! Who's raping you? The Nvidia hate is hilarious. I like good drivers, always improving products, and new perf/features. That means they need to PROFIT or we'll get crappy drivers from NV also.

    Microsoft 2007=14B, this year $21B (again UP HUGE!)
    Assets 2007=64B, 2013=146Billion HOLY SHITE.

    Who's raping you...IT isn't Nvidia...They are not doing nearly as well as 2007. So if they were even raping you then, now they're just asking you to show them your boobs...ROFL. MSFT/INtel on the other hand are asking you to bend over and take it like a man, oh and give me your wallet when I'm done, hey and that car too, heck sign over your house please...

    APPLE 2007=~3Bil profits 2013=41Billion (holy 13.5x the raping).
    Assets 2007=25B, wait for it...2013=176Billion!
    bend over and take it like a man, oh and give me your wallet when I'm done, hey and that car too, heck sign over your house please...Did you mention you're planning on having kids?...Name them Apple and I want them as slaves too...LOL

    Are we clear people. NV makes less now than 2007 and hasn't made near that 850mil since. Why? Because market forces are keeping them down which is only hurting them, and their R&D (that force is AMD, who by the way make ZERO). AMD is killing themselves and fools posting crap like this is why (OK, it's managements fault for charging stupidly low prices and giving out free games). You can thank the price of your card for your crappy AMD drivers

    Doesn't anyone want AMD to make money? Ask for HIGHER PRICES! Not lower, and quit demonizing NV (or AMD) who doesn't make NEAR what they did in 2007! Intel killed their chipset business and cost them a few hundred million each year. See how that works. If profits for these two companies don't start going up we're all going to get slower product releases (witness what just happened, no new cards for 2yrs if you can even call AMD's new as it just catches OLD NV cards and runs hot doing it), and we can all expect CRAP DRIVERS with those slower released cards.

    AMD finally made a profit in the last year 1/2 this Q (only 48mil and less depending on if you look gaap, non-gaap). AMD has lost over 6Billion in 10yrs. They are not charging you enough. I expect them to lose money again as they owe $200mil to GF Dec 31st which will wipe out last Q profit and kill this Q also. See the point? They need to make money. How is it possible for either side to be ripping us off if neither has made as much as they did in 2007 for 6 years with AMD losing their collective ARSE?

    I could give you the Hard Drive makers profits etc and would show the same (or worse) as MS, Apple, Google. The flood allowed them all triple profits (quad in Seagates case). YES, this is ripping us off.
  • Spunjji - Tuesday, November 5, 2013 - link

    TL;DR
  • Senti - Tuesday, November 5, 2013 - link

    Good drivers from NV? Ha-ha-ha! You've never run anything besides few overhyped games I guess. They are awful the moment you start programming them:

    You use some obscure feature of standard that is not used in games? Here, have a bluescreen! Even AMD video drivers weren't so bad recently.

    File in bug report? Ignored, who cares about you, you are not making one of top tier games.

    Want OpenCL 1.2 like the rest of the world has (even integrated Intel videocards)? No, it's not important – here you are ten new versions of CUDA!

    And how about crippled OpenGL for non-Quadro cards? Sure I know what I'm talking about since I have Quadro too.
  • dragonsqrrl - Monday, November 11, 2013 - link

    Your comment is nothing but an exercise in ambiguity. So basically what you're saying is that because Nvidia's drivers don't work perfectly for every user, AMD's drivers are superior. Really?

    The one sentence that's actually applicable to gaming is just about as vague as you can get, maybe because you don't actually know what you're talking about? Bluescreen, really? Okay... And from an end user perspective wtf does it even mean to program a driver? Are you suggesting you're something more than an end user? Are you suggesting you work for Nvidia? lol...

    Whatever driver related bsod problems you were having is unlikely to be systemic, and may not even be driver related at all. Almost all of the Nvidia driver issues I've read about in recent memory (past couple of years) have been isolated incidents that may result in instability for certain users, none of which I've experienced myself (GTX480). Optimizations compared to the competition have been spot on, and title support has been fantastic. The only exception I can think of was the fan controller issue a couple years ago. Compare that to AMD's recent driver issues (xfire, surround, 4k, frame pacing, etc), all of which are systemic and widespread. I think most AMD fanboys choose to either ignore these problems, or accept them as the norm (same with fan noise on stock coolers), which is stupid and self defeating in my opinion. That sort of attitude doesn't drive AMD or Nvidia to improve.
  • Senti - Wednesday, November 13, 2013 - link

    I'm talking from developer's point, can you even read? You probably have no clue about programming if those sounded ambiguous and you even suggested that I work for NV, lol.

    I don't say that AMD's drivers are superior, but I can surely say that "NV drivers are superior" is one big lie. They are both bad, really.

    I can tell you some fun things about AMD's drivers too: like, uploading textures of certain sizes crashes them, or how their OpenCL compiler crashes on certain C99 features. But those are just program-level crashes (not system-level) and I see texture crash only in recent beta versions, not the last stable version; haven't really investigated OpenCL ones. On the other hand I can reliably send NV drivers into bluescreen, but as already said, it's quite obscure feature and simple users have very low chance to stumble upon it.

    Conclusion: we do love AMD for their performance/price ratio while there is nothing to love NV for except being mindless fanboy. My personal view of current situation, feel free to disagree.
  • nsiboro - Wednesday, November 6, 2013 - link

    TL;DR

    Nvidia isn't doing only GPU. Do not forget Tegra - acquisition of comm IP, etc. do require $$$.

    The raping is true.

    GPU revenue dump into ARM/mobile for future survival.
  • Drumsticks - Tuesday, November 5, 2013 - link

    I like how they actually explicitly recommend against the card and the first 5 comments are praising it XD.

    That's a LOT of noise... but when we get custom coolers this will be really, really exciting.
  • RussianSensation - Tuesday, November 5, 2013 - link

    Yup, customs coolers will fix both the noise levels and temperature issues. After that, this card will be a must buy. 2 Windforce 3x (dual slot) and $699 780Ti is irrelevant. In fact, after-market versions of R9 290 will make 780/R9 290X and 780Ti very overpriced. They can't get here soon enough.
  • dragonsqrrl - Tuesday, November 5, 2013 - link

    Well, sometimes you just can't fix fanboism.
  • Tetracycloide - Tuesday, November 5, 2013 - link

    How puerile.

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