AMD's Gaming Evolved Application

During AMD’s “partner time” block at the 2014 GPU Product Showcase, one of the projects presented was the Raptr social networking and instant messaging application. Put together by the company of the same name, AMD would be partnering with Raptr to produce an AMD branded version of the utility called the “AMD Gaming Evolved App, Powered By Raptr”.

In a nutshell, the Gaming Evolved App (GEA) is AMD’s attempt to bring another value add feature to the Radeon brand. And although AMD will never explicitly say this, to be more specific the GEA is clearly intended to counter NVIDIA successful GeForce Experience utility, which exited beta back in May and has been continuing to add features since.

Raptr/GEA contains a wealth of functionality, with the application being several years old at this point, but the key feature as a video card utility and the reason AMD has picked it up is its latest feature addition, the game optimization service. Just launched last month in beta, the optimization service is a functional clone of GeForce Experience’s optimization service. Designed with the same goals in mind, the GEA optimization service is intended to offer the ability for gamers disinterested in configuring their games – or even just looking for a place to start – a way to simply download a suitable collection of settings for their games and hardware and apply those settings to their games.

The concept is in practice very similar to the recommended settings that most games apply today, but driven by the GPU manufacturer instead of the game developer, and kept up to date with hardware/software changes as opposed to being set in stone when the game went gold. Even for someone like a professional GPU reviewer, it’s a very nifty thing to have when turning up every setting isn’t going to be practical.

To get right to the point then, while we’re big fans of the concept it’s clear that this is a case of AMD tripping over themselves in trying to react to something NVIDIA has done, by trying to find the fastest way of achieving the same thing. Like GeForce Experience, AMD has started bundling GEA with their drivers and installing it by default, but unlike GFE it’s still in beta at this point, and a very rough beta at that. And not to take an unnecessary shot at AMD, but even in beta GeForce Experience wasn’t this raw or this incomplete.

So why are we so down on GEA? There are a few reasons, but the most basic of which is that the Raptr service lacks enough performance data for GEA to offer meaningful recommendations. Even on a fairly old card like a Radeon HD 7950, GEA was only able to find settings for 5 of the 11 games we have installed on our GPU testbed, failing to include settings for a number of games that are months (if not years) old. To be fair every service has to start out somewhere, and GFE certainly didn’t launch with a massive library of games, but 5 games, none newer than March, is a particularly bad showing.

Now a lot of this has to do with how Raptr collects the performance data it uses for recommendations. NVIDIA for their part decided to do everything in house, relying on their driver validation GPU farms to benchmark games across multiple settings to find a good balance based on parameters picked by the GFE development team. Raptr, though backed by AMD, does not have anything resembling NVIDIA’s GPU farms and as such is going the crowdsourced route, relying on telemetry taken from Raptr users’ computers. Raptr’s data acquisition method is not necessarily wrong, but it means there’s no one to bootstrap the service with data, which means the service has started out with essentially nothing.

Raptr for their part is aware of the problem they’re faced with, and in time the distribution of the GEA along with their own Raptr application will hopefully ensure that there are enough users playing enough games out there to collect the necessary data. Even so, they did have to implement what amounts to a solution to the tragedy of the commons problem to make sure that data gets collected; users cannot receive settings from the Raptr service unless they provide data in return. Turning off the telemetry service will also turn off the client’s ability to pull down settings, full stop. Given the service’s requirements for data collection it’s likely the best solution to the problem, but regardless we have to point out that Ratpr is alone in this requirement. NVIDIA can offer GFE without requiring performance telemetry from users.

Moving on then, the other showstopper with GEA’s current optimization service is that it’s obvious the UI has been an afterthought. The GEA UI lists settings by the values used in a game’s settings file, rather than the name of that value. E.g. “Ultra” texture quality in Bioshock Infinite is labeled as texture detail “4”, or worse. Without sufficient labeling it’s impossible to tell just what those settings mean, let alone what they may do. As such applying GEA settings right now is something of a shot in the dark, as you don’t know what you’re going to get.

Finally, presumably as a holdover from the fact that Raptr is free, GEA runs what can only be described as ads. These aren’t straight up advertisements, rather directing users towards other services Raptr/GEA provides, such as Free-2-Play games and a rewards service. But the end game is the same as these services are paid for by Raptr’s sponsors and are intended to drive users towards purchasing games and merchandise from those sponsors. Which far be it for us to look down upon advertisements – after all, AnandTech is ad supported – but there’s something to be said for ad supported applications in a driver download. We're at something of a loss for explaining why AMD doesn't just foot the complete bill on their customized version of the Raptr client and have the ads removed entirely.

At any rate we do have some faith that in time these issues can be dealt with and the GEA can essentially be fixed, but right now the GEA is far too raw for distribution. It needs to go back into development for another few months or so (and the service bootstrapped with many more computer configurations and games) before it’s going to be of suitable quality for inclusion in AMD’s drivers. Otherwise AMD is doing their users a disservice by distributing inferior, ad supported software alongside the software required to use their products.

The Test

For the launch of the Radeon R9 290, the press drivers and the launch drivers will be AMD’s recently released Catalyst 13.11 Beta v8 drivers. Along with containing support for the 290 and the 47% fan speed override, the only other changes in these drivers involve Batman: Arkham Origins and Battlefield 4, games which we aren’t using for this review. So the results will be consistent with past drivers. Meanwhile for NVIDIA’s cards we’re continuing to use their release 331.58 drivers.

CPU: Intel Core i7-4960X @ 4.2GHz
Motherboard: ASRock Fatal1ty X79 Professional
Power Supply: Corsair AX1200i
Hard Disk: Samsung SSD 840 EVO (750GB)
Memory: G.Skill RipjawZ DDR3-1866 4 x 8GB (9-10-9-26)
Case: NZXT Phantom 630 Windowed Edition
Monitor: Asus PQ321
Video Cards: AMD Radeon R9 290X
AMD Radeon R9 290
XFX Radeon R9 280X Double Dissipation
AMD Radeon HD 7970 GHz Edition
AMD Radeon HD 7970
AMD Radeon HD 6970
AMD Radeon HD 5870
NVIDIA GeForce GTX Titan
NVIDIA GeForce GTX 780
NVIDIA GeForce GTX 770
Video Drivers: NVIDIA Release 331.58
AMD Catalyst 13.11 Beta v1
AMD Catalyst 13.11 Beta v5
AMD Catalyst 13.11 Beta v8
OS: Windows 8.1 Pro

 

AMD's Last Minute 290 Revision & Meet The Radeon R9 290 Metro: Last Light
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  • blank001 - Tuesday, November 5, 2013 - link

    Intense review, but I think the custom cooler will make it a solid buy ultimately.
  • Samus - Tuesday, November 5, 2013 - link

    definitely needs a better cooler. ridiculous potential held back by an intel-esk cooler.
  • piroroadkill - Tuesday, November 5, 2013 - link

    *esque
  • RagnarKon - Tuesday, November 5, 2013 - link

    Sold. I am very impressed.

    Such a dramatic decrease in price makes me feel like that both AMD and Nvidia were essentially ripping us off with the previous generations. I'd like to know what their profit margins were, and what they are now. Either way, I appreciate the seemingly competative pricing coming from AMD this time around.

    $550 for 290X was a little outside my price range, but I can do $400. I shall be waiting patiently by my phone for until I get a notification that it is in stock.
  • BPM - Tuesday, November 5, 2013 - link

    I think the profit margin for 290 is less than 290x percentage wise. We may have cheaper flagship amd next year
  • RagnarKon - Tuesday, November 5, 2013 - link

    You are probably right. Still just leaves a bad taste in my mouth knowing that I paid so much for the previous generation, and that they are willing to cut launch prices but so much.

    I re-read the review after my head cooled down a bit and am now a little more concerned about the noise level. It isn't a deal-breaker for me, but it is a concern. I may have to wait for the non-reference coolers to come out before I take the plunge.
  • Ananke - Tuesday, November 5, 2013 - link

    Noise level is LESS than 5850/5870. I had such card, it was pretty normal to me. It is at least twice less noise than 4870...
  • Sandcat - Tuesday, November 5, 2013 - link

    The 5850/70 didn't need to run their fans at 60%. In fact, at stock profiles, mine never went above 65c, unlike these furnaces.
  • slickr - Tuesday, November 5, 2013 - link

    Just wait 2 weeks for custom cooler cards and this card is a beast. I mean it will probably be even faster with a natural OC on custom cooler cards, so add 4-5% more performance on top of the current one and lower noise levels at $400 and you have yourself a winner.

    I'll be waiting 2 weeks(hopefully less) and getting one with custom cooler and hopefully factory OC. I mean right now it pretty much beats Titan in half the games, with a factory OC and better cooler it going to come close to beating Titan at almost all the games.

    So wait two weeks like me and get a custom cooled 290, for $400 its an amazing choice, I might consider getting a GTX 780 though if Nvidia lowers its price to $400 as well, so with 3 free games at $400 it may be better worth, but as of now the 290 is the king.
  • DMCalloway - Tuesday, November 5, 2013 - link

    You still have to dissipate the heat. Custom coolers are usually open design, so while it will be quieter all that heat is now going to be pumped into the case.

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