Power, Temperature, & Noise

As always, last but not least is our look at power, temperature, and noise. Next to price and performance of course, these are some of the most important aspects of a GPU, due in large part to the impact of noise. All things considered, a loud card is undesirable unless there’s a sufficiently good reason – or sufficiently good performance – to ignore the noise.

As we alluded to in our look at the 290’s build quality and AMD’s last minute specification change, while the 290 has great performance under the complete range of our gaming benchmarks, it’s with power, temperature, and noise that it has to pay the piper for that performance. There’s no getting around the fact that 47% on the 290 series reference cooler is going to be loud, and in this section we’ll break down those numbers and attempt to explain why that is.

First, let’s start with voltages. Ideally we’d use VIDs here, but due to the fact that none of our regular tools can read AMD’s VIDs for the 290 series, we’re left with what works. And what works is GPU-Z, which can read the VDDC coming off of the IR 3567B controller. These aren’t “perfect” numbers as we don’t have the ability to factor out fluctuations due to temperature or the impact of vDroop, but they’ll work in a pinch.

Radeon R9 290 Series Voltages (VDDC/GPU-Z)
Ref. 290X Boost Voltage Ref. 290 Boost Voltage Ref. 290 Base Voltage
1.11v 1.18v 1.14v

To that end you can immediately see that the 290 starts off in a weakened position relative to the 290X. Second tier products are a mixed bag in this regard as sometimes they’ll be composed solely of chips with damaged functional units that can be shut off and then downclocked to operate at a lower voltage, while in other cases they’ll also include chips that have worse leakage and power consumption characteristics. In the case of the 290 we have the latter.

As such the 290 is operating at a higher voltage than the 290X at both the base GPU clockspeed of 662Mhz, and the boost GPU clockspeed of 947MHz. This means at any given clockspeed the GPU on the 290 is going to be drawing more power – likely more than enough to offset the reduction from the disabled CUs – and furthermore we’re seeing that the voltage reduction from operating at lower voltages is not very significant. If these results are reasonably accurate then this means that the power costs of ramping up the clockspeed are relatively cheap, but the power savings of throttling down are relatively sparse. The GTX Titan, by comparison, sees a full 100mv decrease going from 940MHz to 836Mhz.

Having established that, we can see why AMD’s 7% fan speed increase had such a large impact on performance. Even a bit more cooling allows the card to jump to far higher clockspeeds, which significantly improves performance. With a fan speed of 47% the 290 has enough cooling to sustain 947MHz across everything except the TDP limited FurMark and Company of Heroes 2.

Radeon R9 290 Average Clockspeeds
  47% Fan (New Default)
Boost Clock 947MHz
Metro: LL
947MHz
CoH2
930MHz
Bioshock
947MHz
Battlefield 3
947MHz
Crysis 3
947MHz
Crysis: Warhead
947MHz
TW: Rome 2
947MHz
Hitman
947MHz
GRID 2
947MHz

With that out of the way, let’s dive into power, temperatures, and noise.

Idle power is essentially unchanged from the 290X. The 16 GDDR5 memory chips aren’t doing AMD any favors, but more significantly they appear to still have a power leak in their drivers at idle. Until they fix that, the 290 series will draw several watts more than any other modern single-GPU card.

Moving on to power consumption under Crysis 3, we can see just how AMD’s TDP hasn’t changed compared to the 290X. In fact because these cards are effectively tied in performance in this game, we can even see at least some of the impact of the 290’s higher voltages. By operating at higher voltages in general, and then furthermore higher clockspeeds (requiring higher voltages), the 290 draws just a wee bit more power than the 290X under our gaming workload. Power efficiency wasn’t AMD’s strongest hand to behind with on 290X, and 290 makes it just a bit worse.

This also means that the 290 isn’t competitive with the GTX 780 on the matter of power consumption and power efficiency in general. A 54W difference at the wall for identical performance in Crysis 3 – or extrapolated over our complete benchmark suite a performance advantage of 6% – is very difficult to swallow. As with everything else to come for power, temp, and noise, the GTX 780 has a very real advantage here.

Moving on to FurMark, despite the fact that we should be TDP limited the 290 actually draws more power than the 290X. To be frank we’re at a bit of a loss on this one; 290 bottoms out at 662MHz here, so it may be that we’re seeing one of the things the card can do to try to maintain its base clockspeed. Alternatively this may be the voltage effect amplified. Regardless of the reason though it’s a very repeatable scenario, and it’s a scenario that has 290 drawing 34W more at the wall than 290X.

Given the fact that the 290 and 290X are built on identical boards, the idle temperatures are consistent, if not a bit more spread out than usual. Until AMD gets their power leak under control, Hawaii isn’t going to come down below 40C at idle with the reference cooler.

Due to the mechanisms of PowerTune on the 290 series, the sustained load temperatures for the 290 and 290X are a very consistent 94C. As we laid out in our review of the 290X these temperatures are not a problem so long as AMD properly accounts for them in their power consumption projections and longevity projections. But coming from earlier cards it does take some getting used to.

At last we have our look at noise. Starting with idle noise, we can see that the 290 actually outperforms the 290X to a meaningful degree, squeaking under the 40dB mark. The fact that these cards utilize the same cooler operating at the same fan speed means that these results caught us off guard at first, but our 290 sample for whatever reason seems to be slightly better built than our 290X sample. These results match what our ears say, which is that the 290X has a bit of a grind to it that’s not present on the 290, and consequently the 290 is that much quieter.

Our Crysis 3 noise chart is something that words almost don’t do justice for. It’s something that needs to be looked at and allowed to sink in for a moment.

With the 290 AMD has thrown out any kind of reasonable noise parameters, instead choosing to chase performance and price above everything else. As a result at 57.2dB the 290 is the loudest single-GPU card in our current collection of results. It’s louder than 290X (a card that was already at the limit for reasonable), it’s louder than the 7970 Boost (an odd card that operated at too high a voltage and thankfully never saw a retail reference release), and it’s 2.5dB louder than the GTX 480, the benchmark for loud cards. Even GTX 700 series SLI setups aren’t this loud, and that’s a pair of cards.

At the end of the day the 290 is 9.7dB louder than its intended competition, the GTX 780. With a 10dB difference representing a two-fold increase in noise on a human perceptual basis, the 290 is essentially twice as loud as the GTX 780. It’s $100 cheaper and 6% faster, but all of that comes at the very high price of twice the noise.

Everyone’s cutoff for a reasonable noise level for a single-GPU card is going to be different. Ours happens to be the 7970, which on our latest testbed measures in at 53.5dB. To that end the 290 is 3.7dB louder, putting it well past what we’d consider to be reasonable for the 290. It’s a powerful card, but these noise levels are unreasonable and unacceptable for any scenario that involves being able to hear the card while it’s working.

Finally we’ll look at noise under FurMark. As loud as the 290 is under Crysis 3, the 290 was only pushed to 45% fan speed under that workload. Under FurMark the 290 ratchets up to 47% and to its peak noise level of 58.5dB. Now to the credit of the 290 this does end up being better than the 5870 and GTX 480, but as neither of those cards implements modern power throttling technology it’s at best an unfair fight. Compared to any card with power throttling, the 290 ends up once more being the worst.

Wrapping things up, the power/temp/noise situation for the 290 is rather straightforward, but unfortunately for AMD it’s not going to be in their favor. 290 is at least marginally more power hungry and quite a bit louder than 290X, never mind GTX 780. As we’ve seen in previous pages the performance is quite good, but it comes at what will in most cases be a very high cost.

Finally, since we had a bit more time to prepare for the 290 review than we did the 290X review, we used part of our time to investigate something we didn’t get to do with the 290X: what would performance look like if we equalized for noise? Earlier in this article we took at brief look at performance if we equalized for noise against the 290X – the performance hit is about 12% - but how would the 290 fare if it were equalized to the GTX 780?

The answer is not well, likely for the voltage matters we discovered earlier in this article. To get a 290 down to ~48dB requires reducing the maximum fan speed to 34%, which is something AMD’s software allows. The problem is that at 34% the effective cooling level on the 290 is so poor that even after dropping to the base GPU clockspeed of 662MHz it still generates too much heat, requiring it to ramp up the fan speed to compensate. In other words it’s simply impossible to get the 290 to match the GTX 780’s noise levels under load. Based on our data the 290 requires a minimum fan speed of 38% to maintain its base clockspeed under sustained load, which pushes noise levels out from a GTX 780-like 48dB to a GTX Titan-like 50.9dB.

With that in mind, we went ahead and ran a selection of our benchmarks with the 34% maximum fan speed. The performance hit, as you’d expect, is significant.

Radeon R9 290 Average Clockspeeds
  47% Fan 40% Fan 34% Fan
Boost Clock 947MHz 947MHz 947MHz
Metro: LL
947MHz
830MHz
662MHz
Battlefield 3
947MHz
870MHz
662MHz
Crysis 3
947MHz
720MHz
662MHz
Crysis: Warhead
947MHz
662MHz
662MHz
TW: Rome 2
947MHz
761MHz
662MHz
GRID 2
947MHz
825MHz
700MHz

290/780 Noise Equalization: 290 Relative Performance

Radeon R9 290 Relative Performance
290: 47% Fan Speed (Default) 290: 40% Fan Speed 290: ~34% Fan Speed
100% 88% 78%

To get down to the 34%-38% fan speed range, the 290 has to shed an average of 22% of its performance, peaking under a few titles at 25%. To be sure this makes the card much quieter – though not as quiet as a GTX 780 – but it also sacrifices much of the 290’s performance advantage in the process. At this point we’ve essentially reduced it to a 280X.

290/780 Noise Equalization: Load Noise Levels - Crysis 3

Looking at the resulting noise levels, you can see the full outcome of our tweaks. If we could sustain 34% we’d have a noise level consistently close to that of the GTX 780, but instead under Crysis 3 and a couple other games fan speeds level out at 38%, pushing noise levels to 50.9dB and placing them a bit higher than GTX Titan.

Based on this data it’s safe to say that the performance cost for using the fan control function to reduce the fan noise on the 290 will be moderate to severe. You can’t match GTX 780 or even GTX Titan, and doing so will reduce performance to that of a 280X. 40% on the other hand is more viable, but keep in mind we’re now at 290X noise levels for roughly 85% of the 290X’s performance, which isn’t a great outcome either.

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  • doggghouse - Wednesday, November 6, 2013 - link

    So at 60dB, it's as loud as someone talking next to you. In other words, you would have some difficulty hearing another person over the sound of the GPU fan. I would say that's pretty loud.

    I think the 290 and 290X have a lot of potential, but with the stock cooling I would stay away from it.
  • Vorl - Wednesday, November 6, 2013 - link

    I don't remember the exact noise test, but I thought the measurement was taken right next to the card, at the fan... so if you put distance, and a case around the card, it will not be nearly as loud as that.
  • ThomasS31 - Wednesday, November 6, 2013 - link

    R9 290 series is the worst ever launch for AMD... this was a chance to show how professional they are and gain market share with a great opportunity and product... and they screwed it up and failed.

    And this is not he first time they failed to monetize their products. So maybe there shall be some personal consequences and changes needed.

    Hope the new hires (leaders) change this and this is the last time we saw great products hindered with bad execution.

    After the 7990 cooler I and what nVidia did they learned the lessons... but not.

    And now as I hear they are not allowing custom coolers and/ or limit manufacturers in the use of the best coolers/design they could do... as competition is bad for market or what???
  • Mondozai - Friday, December 13, 2013 - link

    lol
  • martixy - Wednesday, November 6, 2013 - link

    So the takeaway is:
    There's a new king in town, and it's name is AMD.
    For now...

    +You get to be Mantle-proof.
    What I wanna see now is Mantle on an nV card and g-sync on an AMD card.
  • nevertell - Wednesday, November 6, 2013 - link

    Why is it so that when a ridiculously loud nvidia card gets released, people go crazy about the heat and noise generated, but when AMD does the same, they only focus on the performance?
    I do understand that the price and performance for these cards is pretty ground braking, but then again, AMD used to release some nasty adverts about people using Fermi cards. And fermi cards were not even this loud.
    And considering the fact that the testbed here was probably properly ventilated and designed for hot and fast cards, I believe there is a significant portion of the market, who will buy the card and stick it into a small or badly ventilated or just crammed case and call it a day. And those people will not be able to get the performance advertised here, as their cards will probably throttle a lot more.

    But I do love how the roles are switching, only 3 generations ago, AMD's and Nvidia's positions were exactly the opposite, at least in the power and noise, and mostly power efficiency, departments.

    We still have to wait for 780ti, but seeing as titan is already having a run for it's money.
  • Death666Angel - Wednesday, November 6, 2013 - link

    I don't care one bit about the loudness of a card. Anything I own has to be watercooled and the custom water cooling block costs the same whether it is from nVidia or AMD. So this card is a win on all fronts. And unless you have to buy reference design without switching to WC, I don't think you'll be disappointed.
    It's really hard to read 5 paragraphs on noise when that is the least of anyones concerns when buying a video card. People who are concerned with it have custom cooling stuff which is the same for most cards (nVidia or AMD), since most cards are the same. Or they don't care since their other stuff is louder and/or they use good headphones. So I think knocking the 290 for loudness is a bit petty. :)
  • Achaios - Wednesday, November 6, 2013 - link

    Can't wait for Gigabyte's R9 290 SOC (Super Overclock) with 3X Windforce Cooler. I drool at the thought.
  • ecuador - Wednesday, November 6, 2013 - link

    Ryan, it is interesting to contrast this review to Anand's review of the FX 5800. You sound much more damning for a card that is much cheaper and faster than the competition at a 9.7dB louder, than Anand was for a card that was slower and 13dB louder than the competition back then! Ok, it is not for everyone until it gets custom coolers, but it sure gives you a lot for that tradeoff. The mystery is why AMD does not make a cooler that is worth a damn!
  • swing848 - Wednesday, November 6, 2013 - link

    Anand,

    Most people that read your reviews know you are a GeForce fan boy. And, the last page of your "review" tells people not to purchase the R9 290.

    In fact, many people purchase this card BECAUSE THEY WANT IT. Let the buyer decide what he or she want in price and performance, and stop poking AMD in they eye with your GeForce stick. If anything give advice to people on how to keep temperatures under control with the least noise possible; but, no, you have to get on your GeForce box and pound AMD ... again. How much do they pay your or your company?

    The R9 290 is a great card, and after reading several reviews, know it.

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