The iPad Air Review
by Anand Lal Shimpi on October 29, 2013 9:00 PM ESTDisplay
In building the iPad Air Apple shrunk all elements of the tablet’s design, including the thickness of the display. We’re still dealing with a 9.7-inch 4:3 2048 x 1536 IPS LCD panel with true RGB stripe rather than some weird subpixel structure. Viewing angles are still great, and overall the display remains the best you can get at this size.
The iPad Air continues Apple’s recent history of shipping color calibrated displays. Color accuracy on my iPad Air review sample is better than on any previous iPad I’ve ever tested, in fact it’s more accurate than any other tablet I’ve ever tested. The numbers are easily backed up by images that show a vibrant and, more importantly, accurate display.
The iPad Air gets pretty bright at 426 nits, although black levels aren’t all that impressive at 0.44 nits. Overall contrast ratio is in line with what we’ve seen from previous iPads. My only complaint on the display front is I would like to see Apple laminate the cover glass to the LCD display. Reducing reflections would go a long way towards improving the usability of the device, not to mention the impact that would have on improving display quality in dark movie scenes.
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superflex - Friday, November 1, 2013 - link
You can cherry pick timeframes to make their stock look good.Over the last year, the stock is down 12%.
Janette - Saturday, November 2, 2013 - link
@dsumanik: Yeah, what @John2k13 said.whatsa - Sunday, November 3, 2013 - link
John,you didn't do to bad yourself- lmao
peterfares - Monday, November 4, 2013 - link
I'm sure if Apple implements NFC plenty of people will use it. So many people have Apple devices and you won't need to guess or remember if you can send things to each other. NFC is a bit of a mess right now. For contacts and URLs it's standard and should work between any device. But the big use case --files-- is a mess. On Android you basically can only send files between devices of the same manufacture. WP has file transfer standardized but it doesn't work with Android.Plus Apple users love to show people they have the latest Apple device and will love to beam things back and fourth.
Walkop - Tuesday, November 5, 2013 - link
You accuse this guy of bias (which he obviously is, alongside being totally ignorant to one of the best tech reviewers out there (MKB does incredible videos). But you have no idea what you're saying yourself with some areas, and you very clearly have a bias towards the iPad.Touch ID is the more of a gimmick than Haptic Feedback. I've used it on the Nexus 10; it makes a BIG DIFFERENCE in the feel of the onscreen keyboard. NFC is very useful if you know others with Android devices; I've used it on various occasions. Wireless charging is extremely convenient, especially if its on your desk and you use your phone on-and-off.
As for software; yes, the iPad hardware is considerably improved. But on the base level, the OS hasn't really been updated in years save for iOS7. That update added a lot of foward-facing changes, but not really too much functionality that hasn't been around already. iOS multitasking just got bumped up to be closer to Android, but still isn't nearly as flexible. Sharing is still difficult. You can't Bluetooth a group of PDFs to a friend (which I do weekly on my Android device), even!
Gesture Type. I CANNOT give this up. I can't stand typing on an iPad because the keyboard experience is so sub-par compared to my Nexus 10, and it will only improve with KitKat where you can swipe through the spacebar to combine multiple words in a single gesture.
You have apps, but so do Android tablets. There are many fantastic applications in every field that do their jobs admirably, and Google's set of tools are fantastic for writing, accessing information, sharing, and editing many formats of information. There aren't as many, but there are a lot of GOOD ones and even phone apps scale very well on a 10" display.
And the Nexus 10 2013 will very likely bring the most powerful non-Apple SoC to the table: Snapdragon 800. It matches or beats the Apple A7 in many areas, although it is defeated in others. Simply put, it is a VERY competitive chip with the A7 and, really, they are basically equal.
So please, stop bashing features that really DO matter to a lot of people, and I won't bash the iPad's lack of functionality (at a base level) when compared to Android devices out there. The iPad isn't the "perfect" device, neither is my Nexus 10. But we can't act like either is.
Brakken - Thursday, November 14, 2013 - link
Love your response.So tiring having thoughtless and random posts!
ivan256 - Wednesday, October 30, 2013 - link
That's a pretty uninspired list of proposed features.IMO, wireless charging is pointless. Is it really that hard to plug it in? How do you wireless charge while you're using it? It's added cost and size for trivial levels of added convenience.
USB3 sync would be fine, if it actually sped things up. I'm sure they'll get around to it. Who doesn't wireless sync these days though?
NFC would be another "me too" for a bandwaggon that is already slowing down. Really, think about the few places where NFC is catching on, and tell me you'd really use a 10" tablet in those situations. It would be almost as bad as the iPad-as-a-tourist-camera people.
Here are some better ideas:
Relaxing the iron fist - Let us install our own apps from outside the app store. If Apple wants to sign them first and charge a nominal fee so that they can "prevent piracy," so be it. But I want to install my own stuff. I want iOS to be able to participate in things like the Humble Bundle. I want more iOS OSS.
Location Spoofing. Let us set location services to lie to apps temporarily. This is useful for a variety of reasons ranging from development to privacy.
Home screen icon sizes. No further explanation needed.
Put the good camera on the front. Nobody should be using the rear facing camera in most situations, but you want good low-light performance in FaceTime and Skype. If they could figure out how to center the camera in the middle of the screen through some optics magic, that would be incredible.
Front facing speakers....
Most of this boils down to just making the thing something I don't feel like I need to jailbreak. It's hard to improve a device that is almost perfect.
dmunsie - Wednesday, October 30, 2013 - link
"Location Spoofing. Let us set location services to lie to apps temporarily. This is useful for a variety of reasons ranging from development to privacy."Developers can already do this, so what you are really asking is for privacy reasons. And in that case, Apple allows users to turn off location services on a per app basis already. I can tell you already that Apple is not going to allow users to spoof location data to any apps -- either you give an app accurate location data or no location data. Anything else puts their relationships with developers at risk -- for example, MLB would almost certainly pull their app if users could say they were in a different location since they wouldn't be able to enforce the blackout rules (I personally hate the blackout rules, but since they are legal agreements, MLB has to abide by them).
tigmd99 - Wednesday, October 30, 2013 - link
NFC? Dude, get updated! NFC (and Google Wallet) is a dying technology!!iBeacon and AirDrop are killing NFC.
algalli - Wednesday, October 30, 2013 - link
NFC is a dead issue. Most people have IBeacon which should be far more useful to stores and customers than NFC was ever intended to be. It is innovative if not yet widely recognized.