Display

In building the iPad Air Apple shrunk all elements of the tablet’s design, including the thickness of the display. We’re still dealing with a 9.7-inch 4:3 2048 x 1536 IPS LCD panel with true RGB stripe rather than some weird subpixel structure. Viewing angles are still great, and overall the display remains the best you can get at this size.

The iPad Air continues Apple’s recent history of shipping color calibrated displays. Color accuracy on my iPad Air review sample is better than on any previous iPad I’ve ever tested, in fact it’s more accurate than any other tablet I’ve ever tested. The numbers are easily backed up by images that show a vibrant and, more importantly, accurate display.

CalMAN Display Performance - White Point Average

CalMAN Display Performance - Grayscale Average dE 2000

CalMAN Display Performance - Gamut Average dE 2000

CalMAN Display Performance - Saturations Average dE 2000

CalMAN Display Performance - Gretag Macbeth Average dE 2000

The iPad Air gets pretty bright at 426 nits, although black levels aren’t all that impressive at 0.44 nits. Overall contrast ratio is in line with what we’ve seen from previous iPads. My only complaint on the display front is I would like to see Apple laminate the cover glass to the LCD display. Reducing reflections would go a long way towards improving the usability of the device, not to mention the impact that would have on improving display quality in dark movie scenes.

Display Brightness - Black Level

Display Brightness - White Level

Display Contrast Ratio

GPU Performance Camera
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  • StigtriX - Tuesday, November 12, 2013 - link

    Actually, the new Kindle 8.9 has at least as good a display as the iPad Air, if not better:

    "Amazon’s always touted the displays on its tablets, and the screen it’s using on the HDX 8.9 is a doozy. At a ridiculous 2560 x 1600-pixel resolution and 339ppi, it’s either higher-resolution or more pixel-dense than virtually any other tablet on the market. It also has great viewing angles, excellent color reproduction, and high brightness levels. It’s really just a great screen, whether you’re gaming, watching video, or reading text — it’s right up there with, if not better than, the Retina display on the iPad Air."
    - The Verge

    "While the speakers feel like something of an afterthought, Amazon is clearly waging a battle on the display front. The company keeps upping its game, and indeed, the screen here dazzles, with 2,560 x 1,600 resolution and a pixel density of 339 pixels per inch. That's a big jump up from the HD 8.9's 1,920 x 1,200 display, not to mention the new HDX 7-inch tablet, which has a 1,920 x 1,200 screen. It's even enough to make the iPad Air's 2,048 x 1,536 resolution (264 ppi) seem modest. It's simply a gorgeous thing to behold, making movie watching a downright pleasure. Heck, it even managed to make Sharknado look pretty good, which is no small feat. All in all, images are sharp, the level of detail is impressive and the colors are vibrant."
    - Engadget

    But, I do agree with you that too many let their personal opinions colour their reading of reviews. I prefer Android and PC, but I have an iPad and have tried several Macs. Even though I prefer other units, there is no point in denying the excellent quality and style Apple products come with. They, like Nintendo, only release products "when they are done" - no rushing.
  • MassiveTurboLag - Tuesday, October 29, 2013 - link

    Really? You clearly never looked over one of their Android phone reviews. They are stupidly detailed.
  • dsumanik - Wednesday, October 30, 2013 - link

    Read this review with a grain of salt. Anand lai shimpi is heavenly vested in apple stock, doing everything he can to boost the dismal situation.

    Thinner bezels and light weight do not hide the fact that functionally, this iPad is the same as the previous 2 generations.

    Sent from my ipad3, which will be upgraded when apple actually updates the product line.

    Here's some basic ideas mr cook:

    Wireless charging
    Fingerprint scanner
    Thunderbolt sync or usb3
    Haptic feedback
    NFC
  • Solon - Wednesday, October 30, 2013 - link

    Wireless charging - deeply inefficient charging; maybe 50% of energy is actually picked up by the device
    Fingerprint scanner - probably getting one next gen
    Thunderbolt sync or USB3 - maybe; and it is possible the hardware already can do this; but Thunderbolt (a PCI-E spec) will never happen
    Haptic feedback - dead concept; no one actually wants this; RIM failed at haptic
    NFS - in a tablet? and is NFC actually used? No, it isn't.
  • dishayu - Wednesday, October 30, 2013 - link

    Agree with your wireless charging argument, but that limits you from charging your iDevice if you don't have your own cable. All android phones use microusb, so it's not hard to find one at all (speaking of the real world here). Apple chose not to afford themselves that luxury.

    Fingerprint scanner : Although I think it's a gimmick and useless for the masses (almost everyone except from corporate users), they could have done it now, since they already have it in 5s. Why wait till next gen?

    Haptic feedback : You probably would have said the same about touchscreens around 2005. I tried staying away from smartphones altogether until the Xperia Pro because there were no decent phone with a proper keyboard. After that I finally gave in an bought the HTC One and I still really miss my physical buttons. Haptic feedback could cure that.

    NFC : I use it as much as I use Bluetooth (which is to say not a whole lot but a very handy feature still and I'd like to have it)
  • ws3 - Tuesday, October 29, 2013 - link

    Yeah. Anyone who wanted to be truly objective would stopping running all of those tests that the iPad Air does so well in. If you want to be truly balanced, you have to run a bunch of tests that the iPad sucks at too, like maybe an .apk loading test or a malware running test.
  • zeagus - Wednesday, October 30, 2013 - link

    +lulz
  • KoolAidMan1 - Wednesday, October 30, 2013 - link

    Perfect
  • pdjblum - Thursday, October 31, 2013 - link

    Anand himself has stated where his loyalties lie: He said during a podcast that his advertisers were the motivating force behind the change in the look of the website. Obviously he is a slave to his advertisers who obviously want as much crApple content on the site as possible; of course they want it be overwhelmingly positive. This crApple model generates tons of hits for theverge and it does the same for anandtech.
  • markthema3 - Monday, November 4, 2013 - link

    He changed the layout of the site to better place the advertisments on the page. That's not catering to an individual company. The conclusion that he is therefore a slave to the advertisers is unfounded.

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