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Final Words

Bringing this review to a close, going into this launch AMD has been especially excited about the 290X and it’s easy to see why. Traditionally AMD has not been able to compete with NVIDIA’s big flagship GPUs, and while that hasn’t stopped AMD from creating a comfortable spot for themselves, it does mean that NVIDIA gets left to their own devices. As such while the sub-$500 market has been heavily competitive this entire generation, the same could not be said about the market over $500 until now. And although a niche of a niche in terms of volume, this market segment is where the most powerful of video cards reside, so fierce competition here not only brings down the price of these flagship cards sooner, but in the process it inevitably pushes prices down across the board. So seeing AMD performance competitive with GTX Titan and GTX 780 with their own single-GPU card is absolutely a breath of fresh air.

Getting down to business then, AMD has clearly positioned the 290X as a price/performance monster, and while that’s not the be all and end all of evaluating video cards it’s certainly going to be the biggest factor to most buyers. To that end at 2560x1440 – what I expect will be the most common resolution used with such a card for the time being – AMD is essentially tied with GTX Titan, delivering an average of 99% of the performance of NVIDIA’s prosumer-level flagship. Against NVIDIA’s cheaper and more gaming oriented GTX 780 that becomes an outright lead, with the 290X leading by an average of 9% and never falling behind the GTX 780.

Consequently against NVIDIA’s pricing structure the 290X is by every definition a steal at $549. Even if it were merely equal to the GTX 780 it would still be $100 cheaper, but instead it’s both faster and cheaper, something that has proven time and again to be a winning combination in this industry. Elsewhere the fact that it can even tie GTX Titan is mostly icing on the cake – for traditional gamers Titan hasn’t made a lot of sense since GTX 780 came out – but nevertheless it’s an important milestone for AMD since it’s a degree of parity they haven’t achieved in years.

But with that said, although the 290X has a clear grip on performance and price it does come at the cost of power and cooling. With GTX Titan and GTX 780 NVIDIA set the bar for power efficiency and cooling performance on a high-end card, and while it’s not necessarily something that’s out of AMD’s reach it’s the kind of thing that’s only sustainable with high video card prices, which is not where AMD has decided to take the 290X. By focusing on high performance AMD has had to push quite a bit of power through 290X, and by focusing on price they had to do so without blowing their budget on cooling. The end result is that the 290X is more power hungry than any comparable high-end card, and while AMD is able to effectively dissipate that much heat the resulting cooling performance (as measured by noise) is at best mediocre. It’s not so loud as to be intolerable for a single-GPU setup, but it’s as loud as can be called reasonable, never mind preferable.

On that note, while this specific cooler implementation leaves room for improvement the underlying technology has turned out rather well thanks to AMD’s PowerTune improvements. Now that AMD has fine grained control over GPU clockspeeds and voltages and the necessary hardware to monitor and control the full spectrum of power/temp/noise, it opens up the door to more meaningful ways of adjusting the card and monitoring its status. Admittedly a lot of this is a retread of ground NVIDIA already covered with GPU Boost 2, but AMD’s idea for fan throttling is in particular a more intuitive method of controlling GPU noise than trying to operate by proxy via temperature and/or power.

Meanwhile 290X Crossfire performance also ended up being a much welcomed surprise thanks in large part to AMD’s XDMA engine. The idea of exclusively using the PCI-Express bus for inter-GPU communication on a high-end video card was worrying at first given the inherent latency that comes PCIe, but to the credit of AMD’s engineers they have shown that it can work and that it works well. AMD is finally in a position where their multi-GPU frame pacing is up to snuff in all scenarios, and while there’s still some room for improvement in further reducing overall variance we’re to the point where everything up to and including 4K is working well. AMD still faces a reckoning next month when they attempt to resolve their frame pacing issues on their existing products, but at the very least going forward AMD has the hardware and the tools they need to keep the issue under control. Plus this gets rid of Crossfire bridges, which is a small but welcome improvement.

Wrapping things up, it’s looking like neither NVIDIA nor AMD are going to let today’s launch set a new status quo. NVIDIA for their part has already announced a GTX 780 Ti for next month, and while we can only speculate on performance we certainly don’t expect NVIDIA to let the 290X go unchallenged. The bigger question is whether they’re willing to compete with AMD on price.

GTX Titan and its prosumer status aside, even with NVIDIA’s upcoming game bundle it’s very hard right now to justify GTX 780 over the cheaper 290X, except on acoustic grounds. For some buyers that will be enough, but for 9% more performance and $100 less there are certainly buyers who are going to shift their gaze over to the 290X. For those buyers NVIDIA can’t afford to be both slower and more expensive than 290X. Unless NVIDIA does something totally off the wall like discontinuing GTX 780 entirely, then they have to bring prices down in response to the launch of 290X. 290X is simply too disruptive to GTX 780, and even GTX 770 is going to feel the pinch between that and 280X. Bundles will help, but what NVIDIA really needs to compete with the Radeon 200 series is a simple price cut.

Meanwhile AMD for their part would appear to have one more piece to play. Today we’ve seen the Big Kahuna, but retailers are already listing the R9 290, which based on AMD’s new naming scheme would be AMD’s lower tier Hawaii card. How that will pan out remains to be seen, but as a product clearly intended to fill in the $250 gap between 290X and 280X while also making Hawaii a bit more affordable, we certainly have high expectations for its performance. And if nothing else we’d certainly expect it to further ratchet up the pressure on NVIDIA.

Power, Temperature, & Noise
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  • Sandcat - Friday, October 25, 2013 - link

    That depends on what you define as 'acceptable frame rates'. Yeah, you do need a $500 card if you have a high refresh rate monitor and use it for 3d games, or just improved smoothness in non-3d games. A single 780 with my brothers' 144hz Asus monitor is required to get ~90 fps (i7-930 @ 4.0) in BF3 on Ultra with MSAA.

    The 290x almost requires liduid...the noise is offensive. Kudos to those with the equipment, but really, AMD cheaped out on the cooler in order to hit the price point. Good move, imho, but too loud for me.
    Reply
  • hoboville - Thursday, October 24, 2013 - link

    Yup, and it's hot. It will be worth buying once the manufacturers can add their own coolers and heat pipes.

    AMD has always been slower at lower res, but better in the 3x1080p to 6x1080p arena. They have always aimed for high-bandwidth memory, which is always performs better at high res. This is good for you as a buyer because it means you'll get better scaling at high res. It's essentially forward-looking tech, which is good for those who will be upgrading monitors in the new few years when 1440p IPS starts to be more affordable. At low res the bottleneck isn't RAM, but computer power. Regardless, buying a Titan / 780 / 290X for anything less than 1440p is silly, you'll be way past the 60-70 fps human eye limit anyway.
    Reply
  • eddieveenstra - Sunday, October 27, 2013 - link

    Maybe 60-70fps is the limit. but at 120Hz 60FPS will give noticable lag. 75 is about the minimum. That or i'm having eagle eyes. The 780gtx still dips in the low framerates at 120Hz (1920x1080). So the whole debate about titan or 780 being overkill @1080P is just nonsense. (780gtx 120Hz gamer here) Reply
  • hoboville - Sunday, October 27, 2013 - link

    That really depends a lot on your monitor. When they talked about Gsync and frame lag and smoothness, they mentioned when FPS doesn't exactly match the refresh rate you get latency and bad frame timing. That you have this problem with a 120 Hz monitor is no surprise as at anything less than 120 FPS you'll see some form of stuttering. When we talk about FPS > refresh rate then you won't notice this. At home I use a 2048x1152 @ 60 Hz and beyond 60 FPS all the extra frames are dropped, where as in your case you'll have some frames "hang" when you are getting less than 120 FPS, because the frames have to "sit" on the screen for an interval until the next one is displayed. This appears to be stuttering, and you need to get a higher FPS from the game in order for the frame delivery to appear smoother. This is because apparent delay decreases as a ratio of [delivered frames (FPS) / monitor refresh speed]. Once the ratio is small enough, you can no longer detect apparent delay. In essence 120 Hz was a bad idea, unless you get Gsync (which means a new monitor).

    Get a good 1440p IPS at 60 Hz and you won't have that problem, and the image fidelity will make you wonder why you ever bought a monitor with 56% of 1440p pixels in the first place...
    Reply
  • eddieveenstra - Sunday, October 27, 2013 - link

    To be honnest. I would never think about going back to 60Hz. I love 120Hz but don't know a thing about IPS monitors. Thanks for the response....

    Just checked it and that sounds good. When becoming more affordable i will start thinking about that. Seems like the IPS monitors are better with colors and have less blur@60Hz than TN. link:http://en.wikipedia.org/wiki/IPS_panel
    Reply
  • Spunjji - Friday, October 25, 2013 - link

    Step 1) Take data irrespective of different collection methods.

    Step 2) Perform average of data.

    Step 3) Completely useless results!

    Congratulations, sir; you have broken Science.
    Reply
  • nutingut - Saturday, October 26, 2013 - link

    But who cares if you can play at 90 vs 100 fps? Reply
  • MousE007 - Thursday, October 24, 2013 - link

    Very true, but remember, the only reason nvidia prices their cards where they are is because they could. (Eg Intel CPUs v AMD) Having said that, I truly welcome the competition as it makes it better for all of us, regardless of which side of the fence you sit. Reply
  • valkyrie743 - Thursday, October 24, 2013 - link

    the card runs at 95C and sucks power like no tomorrow. only only beats the 780 by a very little. does not overclock well.

    http://www.youtube.com/watch?v=-lZ3Z6Niir4
    and
    http://www.youtube.com/watch?v=3OHKWMgBhvA

    http://www.overclock3d.net/reviews/gpu_displays/am...

    i like his review. its pure honest and shows the facts. im not a nvidia fanboy nore am i a amd fanboy. but ill take nvidia right how over amd.

    i do like how this card is priced and the performance for the price. makes the titan not worth 1000 bucks (or the 850 bucks it goes used on forums) but as for the 780. if you get a non reference 780. it will be faster than the 290x and put out LESS heat and LESS noise. as well as use less power.

    plus gtx 780 TI is coming out in mid November which will probably cut the cost of the current 780 too 550 and and this card would be probably aorund 600 and beat this card even more.
    Reply
  • jljaynes - Friday, October 25, 2013 - link

    you say the review sticks with the facts - he starts off talking about how ugly the card is so it needs to beat a titan. and then the next sentence he says the R9-290X will cost $699.

    he sure seems to stick with the facts.
    Reply

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