Launching This Week: Radeon R9 280X

The highest performing part of today’s group of launches will be AMD’s Radeon R9 280X. Based on the venerable Tahiti GPU, the R9 280X is the 6th SKU based on Tahiti and the 3rd SKU based on a fully enabled part.

AMD GPU Specification Comparison
  Asus Radeon R9 280X DCU II TOP XFX Radeon R9 280X DD (Ref. Clocked) AMD Radeon HD 7970 GHz Edition AMD Radeon HD 7970
Stream Processors 2048 2048 2048 2048
Texture Units 128 128 128 128
ROPs 32 32 32 32
Core Clock 970MHz 850MHz 1000MHz 925MHz
Boost Clock 1070MHz 1000MHz 1050MHz N/A
Memory Clock 6.4GHz GDDR5 6GHz GDDR5 6GHz GDDR5 5.5GHz GDDR5
VRAM 3GB 3GB 3GB 3GB
Typical Board Power >250W? 250W 250W 250W
Width Double Slot Double Slot Double Slot Double Slot
Length 11.25" 11" N/A N/A
Warranty 3 Years Lifetime N/A N/A
Launch Date 10/11/13 10/11/13 06/22/12 01/09/12
Launch Price $309 $329? $499 $549

In a nutshell, the R9 280X is designed to sit somewhere in between the original 7970 and the 7970 GHz Edition. For memory it has the same 3GB of 6GHz GDDR5 as the 7970GE, while on the GPU side it has PowerTune Boost functionality like the 7970GE, but at lower clockspeeds. At its peak we’re looking at 1000MHz for the boost clock on R9 280X versus 1050MHz on the 7970GE. Stranger yet is the base clock, which is set at just 850MHz, 75MHz lower than the 7970’s sole GPU clock of 925MHz and 150MHz lower than the 7970GE’s base clock. AMD wasn’t able to give us a reason for this unusual change, but we believe it’s based on some kind of balance between voltages, yields, and intended power consumption.

With that in mind, even with the lower base clock because this is a boost part it will have no problem outperforming the original 7970, as we’ll see in our performance section. Between the higher memory clocks and boost virtually always active, real world performance is going to be clearly and consistently above the 7970. At the same time however performance will be below the 7970GE, and as the latter is slowly phased out it looks like AMD will let its fastest Tahiti configuration go into full retirement, leaving the R9 280X as the fastest Tahiti card on the market.

As an aside, starting with the R9 280X and applicable to all of AMD’s video cards, AMD is no longer advertising the base GPU clockspeed of their parts. The 7970GE for example, one of the only prior boost enabled parts, was advertised as “1GHz Engine Clock (up to 1.05GHz with boost)”. Whereas the 280X and other cards are simply advertised as “Up to 1GHz” or whatever the boost clock may be.

As of press time AMD hasn’t gotten back to us on why this is. There’s really little to say until we have a formal answer, but since these cards are rarely going to reach their highest boost clockspeed (the fact that we can’t see the real clockspeed only further muddles matters) we believe it’s important that both the base clock and boost clock are published side-by-side, the same way as AMD has done it in the past and NVIDIA does it in the present. In that respect at least some of AMD’s partners have been more straightforward, as we’ve seen product fliers that list both clocks.

Getting back to the matter of 280X, let’s put the theoretical performance of the card in perspective. As R9 280X is utilizing a fully enabled Tahiti GPU we’re looking at a full 2048 stream processors organized over 8 CU arrays, paired with 32 ROPs. Compared to the original 7970 this gives R9 280X between 92% and 108% of the 7970’s shader/ROP/texture throughput, and 109% of the memory bandwidth. Or compared to the 7970GE we’re looking at 85% to 95% of the shader/ROP/texture throughput and 100% of the memory bandwidth.

Since this is another Tahiti part, TDP hasn’t officially changed from the 7970GE. The official TDP is 250W and the use of boost should keep actual TDP rather close to that point, though the use of lower clockspeeds and lower voltages means that in practice the TDP will be somewhat lower than 7970GE’s. For idle TDP AMD isn’t giving out an official number, but that should be in the 10W-15W range.

Moving on, the MSRP on the R9 280X will be $300. This puts the card roughly in the middle of the gulf between NVIDIA’s GeForce GTX 760 and GTX 770 with no direct competition outside of a handful of heavily customized GTX 760 cards. Against AMD’s lineup this will be going up opposite the outgoing 7970 cards, depending on which the R9 280X can be anywhere between faster and equal to the outgoing cards, but unlike the 7970s the R9 280X won’t have the Never Settle Forever game bundle attached.

Finally, because the R9 280X is based on the existing Tahiti GPU, this is going to be a purely virtual launch. AMD’s partners will be launching custom designs right out of the gate, and while we don’t have a product list we don’t expect any two cards to be identical. AMD has put together some reference boards utilizing a newly restyled cooler for testing and photo opportunities, but these reference boards will not be sampled or sold. Instead they’ve sent us a pair of retail boards which we’ll go over in the following sections: the XFX Radeon R9 280X Double Dissipation, and the Asus Radeon R9 280X DirectCU II TOP.

Please note that for all practical purposes we’ll be treating the XFX R9 280X DD as our reference 280X board, as it ships at the 280X reference clocks of 850MHz base, 1000MHz boost, 6000MHz VRAM. We expect other retail cards to be similar to the XFX card, although there’s still some outstanding confusion from XFX on whether their card will be a $299 card or not.

Fall 2013 GPU Pricing Comparison
AMD Price NVIDIA
  $650 GeForce GTX 780
  $400 GeForce GTX 770
Radeon R9 280X $300  
  $250 GeForce GTX 760
Radeon R9 270X $200  
  $180 GeForce GTX 660
  $150 GeForce GTX 650 Ti Boost
Radeon R7 260X $140  

 

TrueAudio Technology: GPUs Get Advanced Audio Processing XFX Radeon R9 280X Double Dissipation
Comments Locked

151 Comments

View All Comments

  • Dribble - Tuesday, October 8, 2013 - link

    Didn't you read the article - it is a 7970GE give or take a little on clocks (depending on what 280 you buy). The only new card is the 290 all the others are the same cards you could already buy. The news is lower prices, although as 7970's were already at lower prices then AMD recommended not sure how much real change there will be.

    The biggest downer for AMD fans will be the end of the 7950, which was always the price/performance king.
  • Da W - Tuesday, October 8, 2013 - link

    It's gonna be the R9 280 (no X).
    I might just go and buy two 7950 right now. I'm not sure a single Hawaii priced near a 780 is worth it, crossfire issues notwithstanding.
    Very disappointing. Specs I saw floating here and there pointed to 270X being more like a Tahiti XL.
  • zeock9 - Tuesday, October 8, 2013 - link

    Didn't you read my comment - 7970GE can already be had for the same price, so it's the same card for more money because 280X doesn't come with the Never Settle bundle.

    Trying to charge more buck for less bang just because it has a new name is a effing shame of a business practice.
  • ninjaquick - Tuesday, October 8, 2013 - link

    What do you expect? AMD is not releasing a new architecture this time around. They have a very efficient design in GCN, they will not go changing it. Mark my words, the 370X is going to be a die shrunk 7970 GHz, and the 460X is going to be the same, or just a 'rebadged' 370X. AMD's GCN is a bottom-up modular design, not a top-down big chip first design.
  • HisDivineOrder - Tuesday, October 8, 2013 - link

    Mantle is going to require they not stray too far from GCN and the way the cards are currently laid out. Otherwise, you'd have games suddenly having cards they're "Mantle compatible" with and cards they aren't.

    You won't see huge shifts in how the GCN is laid out post GCN 1.1 if they want to keep low level access working smoothly for the foreseeable future. Then again, perhaps they'll do the shift and just shift back to supporting their high level (drivers) instead once Mantle craters on impact because nVidia and Intel start throwing their money around...

    Either way, I'm pretty sure Mantle is a cost-cutting tool to help de-emphasize driver development on the consumer side and help keep up with performance gains by aggressive nVidia and intel release cycles that AMD doesn't have the money to fight.
  • roastmeat - Tuesday, July 21, 2015 - link

    Ha, well what do you know

    The 370 is a rebadge
  • chizow - Tuesday, October 8, 2013 - link

    "AMD has been very explicit in not calling these rebadges, and technically they are correct, but all of these products should be very familiar to our regular readers."

    So how are these not rebadges/rebrands again and how is it technically correct to not call them rebadges? I just find it funny that AMD was so explicit about not calling them as such, I mean it's clear both parties have a history of rebranding, but let's call a spade a spade here.

    Nvidia was pounded by AMD fanboys and the press alike for it's rebranding of G92, but any single iteration from G92 certainly had more changes than the non-existent changes we see with this R7/R9 rebrand stack.
  • Ryan Smith - Tuesday, October 8, 2013 - link

    A rebadge would be something like the 5770 to 6770. Same card, same clocks, same TDP. These are new SKUs, based on existing GPUs, under a new name.
  • chizow - Tuesday, October 8, 2013 - link

    lol I guess we have some revisionist history that needs to be written then. Not blaming you of course for public perception, just saying, these were not the standards in G92's day as it easily cleared this very low standard of different clockspeeds/TDP/card design, as every single G92 incarnation surpassed these requirements.

    In any case, I did appreciate the in-depth coverage of Mantle, possible benefits, repercussions, downsides. Excellent coverage and commentary on all angles, as usual. Look forward to more detail about it in the future.
  • Gigaplex - Tuesday, October 8, 2013 - link

    If the silicon isn't any different, the only distinction is in the board itself and the firmware setting the speeds etc, then it's a rebadge in my books. Nothing stopping OEMs from changing these around, and this does in fact happen with the OC cards. What is the difference between a rebadged chip with an OC vs one of these?

Log in

Don't have an account? Sign up now