Windows Store and the 3rd Party App Situation

So the third party app situation, out of the gate, is the biggest issue I can see with Windows RT. Obviously, with ARM processors, typical x86 legacy programs are out, so you’re forced to rely exclusively on the Windows Store for third-party applications. Within the Windows Store itself, almost all of the applications are compatible with both x86 and ARM architectures - Microsoft claims around 90% off the apps on the Windows Store at launch are compatible with both Windows 8 and Windows RT, and it appears that a lot of developers will be releasing applications on the Store for both platforms simultaneously.

The problem is that currently, there aren’t that many apps, and of them, not many are very good. Obviously, we’re still a couple of days from launch and I’m expecting a significant uptick in the number of quality apps on the 26th particularly, but also over the coming weeks and months. As the new versions of Windows gain market share, the Store will grow and mature.

Let’s talk about the Store itself. It’s a bit of a mixed bag. Yes, the Metro visual style looks great here, as it does almost everywhere else. Metro just lends itself well to anything involving lots of rectangular pictures (or app icons, in this case). Unfortunately, the Store is a bit poorly organized, and it’s difficult to find really relevant applications. The “Top Free” list needs a “Top Paid” companion, and there absolutely needs to be a “Sort by most reviews” option. Those two things would make it significantly easier to find the high-volume, headlining applications in any given category. I also really, really want the option to see all applications made by a specific developer (like, say, Microsoft.) The inability to do so is a pretty significant oversight from where I stand. These are all pretty simple fixes, just a few extra organizational options that would go a long way to making the store easier to navigate.

For right now, the best apps I can recommend on the Store are staples like Kindle, Netflix, Evernote, and Wikipedia, along with news and shopping apps from USA Today, NBC News, eBay, Newegg, and Popular Science. Other notable applications include IM+ and a number of internet radio apps like iHeartRadio, TuneIn Radio, and Slacker. In addition to those and a number of applications and games from Microsoft and Microsoft Studios - Xbox SmartGlass, Fresh Paint (a new paint application), OneNote MX (the Metro redesign of OneNote, still a preview), the Modern UI version of Remote Desktop, Reckless Racing, Hydro Thunder, etc - there’s not much out there, except maybe Fruit Ninja.

There’s still a lot of 3rd party stand-ins for applications that will get first party support, like a BBC News application actually developed by BBC and things like that. These independent apps can sometimes be good, but are almost always outdone by the first party ones. It’s just a matter of design and quality. I know that ESPN is slowly but surely bringing out their suite of applications - their cricket and football (soccer) apps were both released recently, which indicates that Scorecenter and their other applications for online radio and live video will all hit the store in the near future, but they’re just one developer. I just don’t know how much time it will take for a majority of those applications to be released. Skype isn’t currently available in the store, but will be on the 26th, which makes me wonder how many new applications will hit Windows Store in time to coincide with the official launch date of Windows 8. I want to revisit this a week from now, or even just two days from now, to see where things stand.

I’ve seen a lot of early reviews of Windows RT-based tablets decry the app situation, but I’m assuming the growth will occur significantly more quickly than it has for, say, Windows Phone, for one simple reason: this is still Windows. A very different kind of Windows, yes, but it’s not like people will stop buying Windows computers. Windows Phone has had issues gaining marketshare over the last two years, but starting tomorrow, 85% (or more) of computers being sold worldwide will be running either Windows 8 or Windows RT. There are too many people out there with new Windows systems for developers to somehow just stop releasing Windows applications.

It's important to remember that devs aren’t creating apps for Windows RT specifically, they’re creating new applications for the new Windows UI, which just happens to cover two very different hardware platforms. Nobody worries about the state of Windows 8 applications because all of the legacy desktop apps will still work, but the Windows Store will develop and mature at the same pace regardless of whether you’re looking at Windows 8 or Windows RT. Everyone worrying about Windows RT tablets and third party apps should have the same concerns about touch-centric apps for Windows 8 tablets.

But regardless, we’re still missing some huge applications at this point: Facebook, Twitter (though Rowi makes for a good stand-in), Dropbox, Pandora, Yelp, any kind of Google service, anything from Adobe, and generally useful but not necessarily headlining financial and bank-specific apps. Check back with us in a few days, because I don’t think the Windows Store will stay as sparsely populated as it is currently, but until that changes, there will be questions. 

Skype for Windows RT: The New Messenger? UI Performance, Storage, and USB Compatibility
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  • steven75 - Friday, November 2, 2012 - link

    iPad 4-finger swipe is pretty damn fast. I'm not sure how it could be faster.
  • eaanders22 - Thursday, October 25, 2012 - link

    Microsoft has managed to clutter up what could have been a decent tablet with remnants of an aging operating system. Can you imagine Apple putting a few hooks to the OSX desktop into its iOS tablets that don't give much of the functionality of OSX? A DOS prompt in a tablet, give me a break!

    Let's face it. Tablets are basically big phone technology. They're not computers in any real sense. Apple recognized this. They had a successful phone and they configured a tablet from it. Doing any significant input or serious analysis on a phone or tablet is a non-starter. You need a decent keyboard and special purpose software for many different kinds of tasks a full blown computer can do.

    There is a third approach. Windows and OSX have become beasts of the tech world with complicated user interfaces to give the flexibility and power to do complicated tasks. An alternative to the phone/tablet approach, which is basic output only driven, are devices like the Chromebook which relieve casual users of burden of complexity by doing most of the work in the cloud. This dramatically reduces the learning curve for new users and frees them of the busy work of backups, updates, and security considerations. It can mean cheap, light weight systems with no moving parts that perform both input and output in the simplest possible way. Novice users are put off by the complexity of full blown computers and even by the complexity of modern smartphones and tablets.

    Microsoft could have been successful by keeping RT a tablet version of Windows Phone and coming out with a web based verson of Windows like Chromebook. These devices haven't taken off like tablets due to the fact that the user experience with phones easily transferred to tablets, while Google didn't have a base in the full blown computer world to build on. But, there is an audience out there, particularly new users and older users that are tired of putting up with the complexity, lag, and busywork associated with bloated full blown operating systems they don't need to do a little writing, emailing, and multimedia watching. The new $249 Samsung Chromebook that just came out sold out everywhere in a couple days. The new RT devices are twice as costly and twice as complicated to get up to speed on for people looking to continue their quite simple use of a computer for a little emaling, writing, and multimedia watching. Who needs a touch screen for that. It just gets in the way.

    The Windows 8 systems are another story. There you get full computing power and the functionality of a tablet in one package. This will fit a wide audience of sophisticated computer and smartphone users.
  • Dorek - Friday, November 2, 2012 - link

    "A DOS prompt in a tablet, give me a break!"

    Uh, I think it's awesome. It lets you do a lot that iOS could never, ever do.

    Chromebooks are never giong to take off. Can you even sync an iPod to a Chromebook?
  • Shadowmaster625 - Thursday, October 25, 2012 - link

    Eventually someone is going to release either a compiler or binary translator or emulator or something that lets you convert a visual studio project to RT. Or even run the x86 executable itself. Right? I should be able to compile my own sleep.exe and launch it from a batch file. How can they stop that, and why would they?
  • andrewaggb - Thursday, October 25, 2012 - link

    They might require all apps to be signed to be run. Any apps in the store could be signed by them and any apps that come with windows could be.

    It would really make it hard to get viruses etc but it would also stop compiling your own without going through the store.

    I don't really know what measures are active though.
  • Jugklutzz - Thursday, October 25, 2012 - link

    Hey Guys. Great review.

    Tablets play a huge base in cloud base storage. What are the options for mounting a NAS?

    Best Regards,
    Mike
  • mattlach - Thursday, October 25, 2012 - link

    RT does nothing for me.

    Main reason I have not bought a tablet is because of both Android and iOS not being able to run full featured desktop software.

    To me the brilliance of Windows 8 is what it does for x86 tablets, that can be both for full desktop use AND tablet use.

    We don't need another limited tablet OS like Android and iOS. RT Is a complete waste IMHO.
  • THizzle7XU - Thursday, October 25, 2012 - link

    "If you’re really concerned about the state of third-party apps, you just have to wait and see. I’ve seen a lot of snap judgements made about Windows RT in the last couple of days based on the dearth of good applications in Windows Store, and while I agree with that sentiment, I feel like it’s extremely shortsighted to write off the ecosystem already. Neither version of the OS has gone on sale yet, and we know that there are a number of applications that will go live on the official release date, as well as many more coming in the weeks ahead."

    Exactly what I was thinking when reading the complaints on The Verge and some other sites. They claim there are no apps, and I'm thinking...well, technically there is no Windows RT yet for anyone because it's not out yet! And as a developer, I know how they think. Why release something earlier than you have to? You want as much time as possible to work on code and QA. If no one but some media and beta testers don't have the OS yet, what's the rush to release a version 1.0 app? So these sensationalist pseudo-tech editors can rip your early app apart too?
  • nofumble62 - Thursday, October 25, 2012 - link

    Apps launch time is too slow for my patience.

    Haswell convertible laptop would be a killer.
    Tablet and laptop will converge next year.
  • gsurath - Friday, October 26, 2012 - link

    Fantastic review. From this point of view I can now clearly see corporate boardrooms across the world with RT based tablets sitting on the desks. I can see people carrying them all around the office. I think that is where RT will win big. I see corporates creating their own RT apps for employees to access. This review along with Anand's on Surface reconfirms to me that Windows has just paved the way to dominate the office market for a few years to come. Will this mean that people will then use this single device across all their needs? No so sure given the number of gadgets we tend to collect, I still think will find a space. With Office 2013 for ARM being made available, Android too will have the capabilities of RT in the future. All in all, the future is interesting.

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