Pricing and Final Words

Last week Microsoft announced pricing for Surface. The base configuration starts at $499 with 32GB of internal storage, you can get a bundle with a black Touch Cover for $599 and finally there’s a 64GB model with Touch Cover for $699. All versions of Surface come with Office 2013 Home & Student Edition preview, and will be upgraded (for free) to the final build of Office 2013 once it’s available.

Whether or not Surface is priced appropriately really depends on how much you value Windows RT and getting Office 2013 for free. I suspect if you’re already a big Office user, you’ll see a lot of value in the bundle. On the Windows RT side, whether or not that platform has value really depends on how frustrated you are by the multitasking, task switching and lack of screen sharing (two apps on the screen at once) of other mobile OSes. Depending on your feelings on those two issues Surface will either feel like a bargain, or too much.

As a device, Surface is incredibly well executed. It makes sense that Microsoft’s OEM partners are feeling the pressure as there’s very little that I would change about Surface from a design perspective. The chassis is well built and the integrated kickstand is seriously one of the most useful features to ever meet a tablet. The optional Touch and Type Covers complete the package. While a full sized notebook is going to deliver a better typing experience, when paired with its Touch/Type covers Surface results in a more productive platform than any other tablet.

Surface is the most flexible tablet I've ever used. Through two seemingly simple additions to the design (but incredibly complex to actually develop and implement), Microsoft took a tablet and turned it into something much more. If you're frustrated by productivity limits of currently available tablets, Surface really seems to be the right formula for a solution. It's important to note that Microsoft's execution with Surface establishes the company as a competitive powerhouse in the mobile design market. I can only imagine what multiple revs of the design will give us, not to mention what could happen if Microsoft set its obsessive sights on smartphones or notebooks.

The Windows RT experience, in many senses, is clearly ahead of what many competitors offer in the tablet space today. Multitasking, task switching and the ability to have multiple applications active on the screen at once are all big advantages that Microsoft enjoys. For productivity workloads, Surface is without equal in the tablet space.

Content consumption is also great on the device. Surface's display isn't industry leading but it's still good.  Reading emails, browsing the web flipping through photos and watching videos are all good fits for the platform - just as good as competing solutions from Apple or Google. 

More impressive than the fact that Microsoft brought competitive parity to the Windows tablet usage model is the fact that power efficiency doesn't seem to be an issue for Windows RT. Microsoft has built a mobile OS that is capable of, at least based on what we've seen today with Surface, being competitive with Android and iOS solutions when it comes to battery life. With lower power silicon inside, Microsoft could do even better.

I don't believe Surface is perfect, but it's a platform I can believe in. What I'm most excited about is to see what happens after a second or third rev of the design. I would have liked to have seen faster hardware inside (I'd love to see an Atom based version). There are also some rough edges that could use smoothing out (e.g. the power connector and HDMI output come to mind) and Windows RT likely needs another round of updates (app launch times are far too long, more apps needed) but overall the device is easily in recommendable territory. The biggest issue I have with recommending Surface today is that you know the next iteration of the device is likely going to be appreciably better, with faster/more efficient hardware and perhaps even a better chassis. 

If you're ok being an early adopter, and ok dealing with the fact that mobile devices are still being significantly revved every year, Surface is worth your consideration. If you've wanted a tablet that could begin to bridge the content consumption and productivity divide, Surface is it.

Windows RT
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  • Netscorer - Wednesday, October 24, 2012 - link

    For a corporate customer RT will never be a solution. And that touch keyboard is non-usable, period. Anand was going round and round about how you must strike with fore and precision to make it count, how you must go through the prolonged learning curve, how you don't have any tactile response. Just trying not to sound too negative on the keyboard. The only positive he said about keyboard (if you remove all the colored words) is that at the end of he day it is better then typing on glass. Big deal. Anything is better then typing on glass.

    As for the Surface being a hybrid between laptop and tablet and how this is a perfect match, let me agree to disagree with you. In concept, taken abstract device that can work for me in my 9 to 5 life and 6 to 10 life, yes it would be great. This particular implementation of Windows 8 RT with strained hardware and lousy screen (in part because higher res screen would strain that hardware even more) - the answer is no.
  • xype - Wednesday, October 24, 2012 - link

    Yeah, it felt a bit that way, didn’t it? But then, AnandTech reviews often feel like they’re written by someone who’s just excited about their newest toy and go a lot into hardware, too. While for other kinds of hardware that isn’t as big of a deal, reviewing smartphones and tablets should go into a different direction, I think.

    That tablet manufacturers can put in decent hardware and that a company like Microsoft is actually competent enough to produce a well designed tablet should be a given by now.

    But a tablet or smartphone are not something you stuff into your PC tower and forget about it, like a graphics card or CPU fan. Is it comfortable to use on the lap, is the lack of USB charging annoying in day to day use, is Excel really usable for something like bookkeeping without being annoying after 5 minutes, does it work well as an ebook reading device, etc?

    To be fair, ArsTechnica’s review is a bit better but still doesn’t go into software _at all_. That’s not confidence inspiring to me…
  • phexac - Wednesday, October 24, 2012 - link

    Agreed. Just look at iPad reviews. They ALL state "it's a pleasure to use" and then go into zillion reasons for why. This review spent more time raving about a kickstand (btw how do you kickstand it in your lap? so this is desktop only portable device???) than about the experience of actually using Surface. Could always be because using it is actually pretty meh and nothing to write about.
  • phexac - Wednesday, October 24, 2012 - link

    Definitely agree with this. Anand's negative points seemed to be pretty close to deal breakers, and yet they were completely skimmed over. As was the fact that apps take 2.5-5 times longer to start than on a tablet. And a complete omission of actually using software on the tablet. Just looking at the pictures with typical desktop tiny menus in the programs and desktop interface makes you wonder how practical it is to it is as a touch device wen anything bigger than a mouse pointer would be too big for those menus.
  • seapeople - Saturday, October 27, 2012 - link

    So what is it then? Is Anand an Apple fanboi because he made the Surface seem boring, or is he a Windows schill because he glossed over the down falls of Surface?

    It's got to be one or the other, right? It's not possible that this review is actually accurate to the product?
  • WP7Mango - Wednesday, October 24, 2012 - link

    Why should you care who Microsoft are targeting with this device? Think about it for a second...

    If you don't know who it's for, then it's clearly not for you. But it might fit someone else's requirements perfectly, and if it does then that is of no consequence to you - so don't worry about it.
  • B3an - Wednesday, October 24, 2012 - link

    I had a good feeling about this tablet, and it was right. Surface RT is clearly an excellent tablet.

    But i would have prefered one with Intel Clover Trail. As mentioned, we need to see battery life with this SoC, but i very much expect it to be close to the ARM based Surface.

    Surface would be perfect with Clover Trail. Same form factor, fanless, better performance than ARM, and the full blown Win 8. And yes i know theres the Pro version of Surface in 3 months time, but the Core i5 is overkill for many, it needs a fan too, and obviously will have much lower battery life. Clover Trail would have been the perfect balance for most people.

    Such a shame, so close to my perfect idea of a tablet, but i'd happily still have ARM + Surface RT over a iPad or Android tablet for so many reasons.
  • Netscorer - Wednesday, October 24, 2012 - link

    Completely agree with you. Good and usable Atom-based Intel CPU, which is x86 compatible, married with Windows 8 and all that effort that Microsoft clearly made to make you feel like you own a premium product with Surface - this would have been wonderful. This is what Microsoft should have released at the beginning, leaving Windows 8 RT to the sub $300 bargain tablets from 3-rd party vendors.
    Clearly, Intel could not commit to the Oct.26 release date and it forced Microsoft's hand at developing this half-baked solution. We also don't know how good Clover Trail Atom will be. Because if it's really going to be good, this will be the first actually usable Intel Atom processor. Especially if they will marry it with HD4000 GPU.
  • karasaj - Wednesday, October 24, 2012 - link

    Honestly, if Surface had launched with Tegra 4 (not possible sadly) or S4 Pro (should have been possible) or even S4 Krait, it would be insanely nice. Performance is only barely "below" what it really needs to be to be unnoticeable - a tablet/notebook that runs office, netflix, and the occasional game (and internet browsing). An ARM cpu with better IPC would have been a better choice over 4 cores, imo.

    I wish Surface would re-release with the S4 Pro or something. I would completely buy that. Atm, I'm deciding whether or not it's worth it. I certainly like the idea of it, it just seems like it -might- be a tad under powered.
  • beginner99 - Wednesday, October 24, 2012 - link

    $699. Thats more I paid for my already overpriced Asus T91 netbook (has touchscreen and can be used in tablet form) over 3 years ago. While Surface sure has better battery life and Win RT is better suited for touch device, I don't see a reason to replace it with surface. but then I hardly ever use it anyway.

    $699 is the price I would pay for the version with real windows and more capable CPU. Wasn't following the rumors so don't know if that actually will be made at all?

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