In a typical high-end GPU launch we’ll see the process take place in phases over a couple of months if not longer. The new GPU will be launched in the form of one or two single-GPU cards, with additional cards coming to market in the following months and culminating in the launch of a dual-GPU behemoth. This is the typical process as it allows manufacturers and board partners time to increase production, stockpile chips, and work on custom designs.

But this year things aren’t so typical. GK104 wasn’t the typical high-end GPU from NVIDIA, and neither it seems is there anything typical about its launch.

NVIDIA has not been wasting any time in getting their complete GK104 based product lineup out the door. Just 6 weeks after the launch of the GeForce GTX 680, NVIDIA launched the GeForce GTX 690, their dual-GK104 monster. Now only a week after that NVIDIA is at it again, launching the GK104 based GeForce GTX 670 this morning.

Like its predecessors, GTX 670 will fill in the obligatory role as a cheaper, slower, and less power-hungry version of NVIDIA’s leading video card. This is a process that allows NVIDIA to not only put otherwise underperforming GPUs to use, but to satisfy buyers at lower price points at the same time. Throughout this entire process the trick to successfully launching any second-tier card is to try to balance performance, prices, and yields, and as we’ll see NVIDIA has managed to turn all of the knobs just right to launch a very strong product.

  GTX 680 GTX 670 GTX 580 GTX 570
Stream Processors 1536 1344 512 480
Texture Units 128 112 64 60
ROPs 32 32 48 40
Core Clock 1006MHz 915MHz 772MHz 732MHz
Shader Clock N/A N/A 1544MHz 1464MHz
Boost Clock 1058MHz 980MHz N/A N/A
Memory Clock 6.008GHz GDDR5 6.008GHz GDDR5 4.008GHz GDDR5 3.8GHz GDDR5
Memory Bus Width 256-bit 256-bit 384-bit 320-bit
VRAM 2GB 2GB 1.5GB 1.25GB
FP64 1/24 FP32 1/24 FP32 1/8 FP32 1/8 FP32
TDP 195W 170W 244W 219W
Transistor Count 3.5B 3.5B 3B 3B
Manufacturing Process TSMC 28nm TSMC 28nm TSMC 40nm TSMC 40nm
Launch Price $499 $399 $499 $349

Like GeForce GTX 680, GeForce GTX 670 is based on NVIDIA’s GK104 GPU. So we’re looking at the same Kepler design and the same Kepler features, just at a lower level of performance. As always the difference is that since this is a second-tier card, NVIDIA is achieving that by harvesting otherwise defective GPUs.

In a very unusual move for NVIDIA, for GTX 670 they’re disabling one of the eight SMXes on GK104 and lowering the core clock a bit, and that’s it. GTX 670 will ship with 7 active SMXes, all 32 of GK104’s ROPs, and all 4 GDDR5 memory controllers. Typically we’d see NVIDIA hit every aspect of the GPU at once in order to create a larger performance gap and to maximize the number of GPUs they can harvest – such as with the GTX 570 and its 15 SMs & 40 ROPs – but not in this case.

Meanwhile clockspeeds turn out to be equally interesting. Officially, both the base clock and the boost clock are a fair bit lower than GTX 680. GTX 670 will ship at 915MHz for the base clock and 980MHz for the boost clock, which is 91MHz (9%) and 78MHz (7%) lower than the GTX 680 respectively. However as we’ve seen with GTX 680 GK104 will spend most of its time boosting and not necessarily just at the official boost clock. Taken altogether, depending on the game and the specific GPU GTX 670 has the capability to boost within 40MHz or so of GTX 680, or about 3.5% of the clockspeed of its more powerful sibling.

As for the memory subsystem, like the ROPs they have not been touched at all. GTX 670 will ship at the same 6.008GHz memory clockspeed of GTX 680 with the same 256-bit memory bus, giving it the same 192GB/sec of memory bandwidth. This is particularly interesting as NVIDIA has always turned down their memory clocks in the past, and typically taken out a memory controller/ROP combination in the past. Given that GK104 is an xx4 GPU rather than a full successor to GF110 and its 48 ROPs, it would seem that NVIDIA is concerned about their ROP and memory performance and will not sacrifice performance there for GTX 670.

Taken altogether, this means at base clocks GTX 670 has 100% of the memory bandwidth, 91% of the ROP performance, and 80% of the shader performance of GTX 680. This puts GTX 670’s specs notably closer to GTX 680 than GTX 570 was to GTX 580, or GTX 470 before it. In order words the GTX 670 won’t trail the GTX 680 by as much as the GTX 570 trailed the GTX 580 – or conversely the GTX 680 won’t have quite the same lead as the GTX 580 did.

As for power consumption, the gap between the two is going to be about the same as we saw between the GTX 580 and GTX 570. The official TDP of the GT 670 is 170W, 25W lower than the GTX 680. Unofficially, NVIDIA’s GPU Boost power target for GTX 670 is 141W, 29W lower than the GTX 680. Thus like the GTX 680 the GTX 670 has the lowest TDP for a part of its class that we’ve seen out of NVIDIA in quite some time.

Moving on, unlike the GTX 680 launch NVIDIA is letting their partners customize right off the bat. GTX 670 will launch with a mix of reference, semi-custom, and fully custom designs with a range of coolers, clockspeeds, and prices. There are a number of cards to cover over the coming weeks, but today we’ll be looking at EVGA’s GeForce GTX 670 Superclocked alongside our reference GTX 670.

As we’ve typically seen in the past, custom cards tend to appear when GPU manufacturers and their board partners feel more comfortable about GPU availability and this launch is no different. The GTX 670 launch is being helped by the fact that NVIDIA has had an additional 7 weeks to collect suitable GPUs compared to the GTX 680 launch, on top of the fact that these are harvested GPUs. With that said NVIDIA is still in the same situation they were in last week with the launch of the GTX 690: they already can’t keep GK104 in stock.

Due to binning GTX 670 isn’t drawn from GTX 680 inventory, so it’s not a matter of these parts coming out of the same pool, but realistically we don’t expect NVIDIA to be able to keep GTX 670 in stock any better than they can GTX 680. The best case scenario is that GTX 680 supplies improve as some demand shifts down to the GTX 670. In other words Auto-Notify is going to continue to be the best way to get a GTX 600 series card.

Finally, let’s talk pricing. If you were expecting GTX 570 pricing for GTX 670 you’re going to come away disappointed. Because NVIDIA is designing GTX 670 to perform closer to GTX 680 than with past video cards they’re also setting the prices higher. GTX 670 will have an MSRP of $399 ($50 higher than GTX 570 at launch), with custom cards going for higher yet. This should dampen demand some, but we don’t expect it will be enough.

Given its $399 MSRP, the GTX 670 will primarily be competing with the $399 Radeon HD 7950. However from a performance perspective the $479 7970 will also be close competition depending on the game at hand. AMD’s Three For Free promo has finally gone live, so they’re countering NVIDIA in part based on the inclusion of Deus Ex, Nexuiz, and DiRT Showdown with most 7900 series cards.

Below that we have AMD’s Radeon HD 7870 at $350, while the GTX 570 will be NVIDIA’s next card down at around $299. The fact that NVIDIA is even bothering to mention the GTX 570 is an interesting move, since it means they expect it to remain as part of their product stack for some time yet.

Update 5/11: NVIDIA said GTX 670 supply would be better than GTX 680 and it looks like they were right. As of this writing Newegg still has 5 of 7 models still in stock, which is far better than the GTX 680 and GTX 690 launches. We're glad to see that NVIDIA is finally able to keep a GTX 600 series card in stock, particularly a higher volume part like GTX 670.

Spring 2012 GPU Pricing Comparison
AMD Price NVIDIA
  $999 GeForce GTX 690
  $499 GeForce GTX 680
Radeon HD 7970 $479  
Radeon HD 7950 $399 GeForce GTX 670
Radeon HD 7870 $349  
  $299 GeForce GTX 570
Radeon HD 7850 $249  
  $199 GeForce GTX 560 Ti
  $169 GeForce GTX 560
Radeon HD 7770 $139  

 

Meet The GeForce GTX 670
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  • Morg. - Thursday, May 10, 2012 - link

    No.
    I am saying that tahiti XT paired with 384 bits RAM AND clocked at the same speed as a gtx 680 paired with 256 bits RAM, has clearly more raw power.

    The thing is, two years from now, nVidia will be boosting other new games for the NEW nVidia hardware and you will not benefit from it on the old H/W.

    However, raw power will remain, 3GB of RAM will still be 3GB of RAM and you will thank god for the added graphics you get out of that last 1 GB that cost you nothing more.

    The two games that have for years been GPU benchmarks and haven't been sponsored by either nVidia or AMD are Crysis warhead and metro 2033.

    If you wanna trash those results because BF3 is everything to you, you should totally do it though.
    Reply
  • scook9 - Thursday, May 10, 2012 - link

    Crysis: Warhead is a "The way it is meant to be played" title.....

    You see that every time you start it up as well as on the box.
    http://image.com.com/gamespot/images/bigboxshots/3...
    Reply
  • eddman - Thursday, May 10, 2012 - link

    Two years from now 7970 won't be powerful enough anyway.

    As scook9 mentioned, warhead is an TWIMTBP and yet runs better on 7970.
    It'd be better if you removed that tin foil hat. TWIMTBP and Gaming Evolved are programs to help developers code their games better.
    There are countless TWIMTBP games that run better on radeons.

    Crysis and warhead use an old engine that isn't going to be used anymore. Nowadays they are just obsolete benchmarks.

    Metro 2033 is a very nice game and I really liked it, but it's not that popular and has a proprietary engine. Most gamers don't care about such engine.

    Frostbite, OTOH, matters because it belongs to a major publisher/developer which means we'll see many games based on it in the future.
    Reply
  • SlyNine - Thursday, May 10, 2012 - link

    I'm pretty sure a 4870 (basically a 6770) is powerful enough today, why wouldn't a 7970 be powerful enough by than.

    Just because an engine is going to be used anymore doesn't mean it isn't useful to gauge certain aspects of a videocard. Many engines that will be used are not even developed yet, some may push a card more like the Crytech engine did.

    Crytech 2 is going to be used for MechWarrior online baby. (Im glad it used a good engine, and it looks like they are using it to good effect).
    Reply
  • eddman - Thursday, May 10, 2012 - link

    Because 3GB memory is for high-resolutions and high AA settings, and 2 years from now 7970 won't have enough power to run those games at those settings at good frame rates.

    That doesn't make sense. Card A might run max payne 1 twice as fast as card B, but what'd be the point.

    No, mechwarrior online uses cryengine 3, not 2. Cryengine 2, that was used in crysis and warhead, is dead.
    Reply
  • SlyNine - Saturday, May 12, 2012 - link

    I meant CryEngine 3. not sure why I said 2.

    There is no proof that 3gigs wont be enough for high res by then. Yea maybe not (or maybe) with AA.

    Besides you didn't say anything about running maxed out everything, you made a blanket statement that the 7970 wont powerful enough period.

    That means that card A does something that card B cannot, depending on what that is it have an effect on engines that focus on certain things.
    Reply
  • eddman - Saturday, May 12, 2012 - link

    I meant 7970 won't have enough shader power 2 years from now, so 3GB won't help then either.

    Yes, everything maxed out with high AA. After all that's what large memories are for.

    Obsolete engine is obsolete. Deal with it. Cryengine 2 won't be used in any other AAA game. It's gone.
    Reply
  • SlyNine - Saturday, May 12, 2012 - link

    A realtime engine will always tell you something about the card. Obsolete or not.

    If 3GB gives it some sort of advantage then it was worth it. In many games it's already showing an advantage at ultra high res.

    Only you are saying the only use of large video cache is AA at ultra settings. But this is simply a questionable premise.

    I really don't care if Cryengine 2 is used for a AAA game, or ever again. I still play Crysis. Furthermore I don't give a dam about AAA games, most of them are dumbed down for mass appeal.
    Reply
  • CeriseCogburn - Monday, June 11, 2012 - link

    At 7000X what rez is 3GB showing an advantage ?

    ROFL - desperation
    Reply
  • theprodigalrebel - Thursday, May 10, 2012 - link

    BF3 has sold 1.9 million copies worldwide.
    Metro 2033 has sold 0.16m copies worldwide
    Crysis is an old game that I don't see (m)any people playing.

    BF3 is also scheduled for three DLC releases (two this year, third next year).

    I see a perfectly good reason why BF3 performance matters. You are speculating that the 7900-series will have great Unreal 4 performance. That's just silly since nobody knows anything about Unreal 4 performance yet.

    The only thing I could find was Hexus.net reporting that nVidia chose the Kepler to demonstrate the Unreal 4 engine at the GDC.
    Reply

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