Conclusion: Big Bang for the Buck

HP made a lot of choices to be able to get this panel in at this price point. For some people the lack of any analog inputs, or even an HDMI input, is going to be a deal killer as they might need those inputs for their use. Others might have issues with the lack of any OSD or scaling options, as you have very little control over the monitor.

This lack of controls also means that being able to calibrate this display is even more important than usual. The dE numbers out of the box were pretty high, with an average very close to 9, and there is no way to improve these without being able to do a calibration due to the lack of presets. If you are unconcerned with color accuracy then this won’t matter, but if you are then you’ll need to budget at least $115 for a basic calibration system (such as the Sypder4Express), or up to $450 for a spectrometer (like the ColorMunki Design) that can produce far more accurate results with LED backlit displays. Now you’re past the cost of other 27” displays, or even a 30” display, though you do have calibration gear that you can keep using with it.

Of course if you are going to do a hardware calibration of this display, you likely would do the same with any 27” model, so the cost of calibration tools might not matter to you. If that is the case then there is far more to like about the HP than to dislike. The lack of HDMI doesn’t bother me since you can always use an HDMI to DVI adapter, and until just recently there were no video cards that could do anything beyond 1080p over HDMI (at least while following the HDMI spec). The HP calibrated well, has a good but not exceptional contrast ratio, and has a nice ergonomic stand as well. The lag time was far better than I expected to see out of it, so it even works well for gaming.

After having a 27” high resolution display around for a few weeks, I really don’t want to go back. The extra space is so nice to have, letting me run Word on half the screen for writing this review while keeping Excel open on the other half of the display and still being able to see enough of each to be useful. For the price of the HP you could buy two of the 1920x1200 Dell U2412M displays that I most recently reviewed and have 25% more pixels available. For some people that will work better, as you can stash email and other programs on one and use the other for work, or more easily rotate one to portrait mode if you need that. For the way I work, I like the single, large monitor more but everyone has their own preference.

In the end, HP made some sacrifices with the ZR2740w to get to the sub-$700 price point, but they didn’t really sacrifice performance in the process. Short on inputs and features but long on performance, the HP ZR2740w LCD hits a new price point for high resolution 27” displays and hopefully signals the beginning of a shift in pricing for these monitors. If all you really want is a good display for your PC and you don't need to hook up multiple devices, the ZR2740w is an excellent choice. For such users we recommend it with very few reservations and present HP with our Bronze Editors' Choice award.

Input Lag and Power Use
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  • Makaveli - Friday, March 16, 2012 - link

    I agree bro,

    $300 was alot for me when I was 12 too.
  • dcollins - Friday, March 16, 2012 - link

    I am 25, employed in IT and $300 is still a lot of money. Don't be a snob. $700 is hard to justify for a monitor if you're not in a profession that demands color accuracy.
  • Snowshredder102 - Friday, March 16, 2012 - link

    The prices are certainly steep; however, my mindset on this is if I'm going to stare at the damn thing for 8+ hours a day it better look nice.
  • cheinonen - Friday, March 16, 2012 - link

    It also depends on what you are working on. If I'm dealing with massive Excel spreadsheets all day, for example, being able to see everything on screen at once, at a reasonable size, might mean that I cut out 10-15 minutes a day of scrolling back and forth to see my data. Add that up over a year or two, and it can be quite easy to justify the price of a high resolution monitor over even a pair of lower resolution ones.

    I don't own a 27" monitor at this time, I usually use a 20" in portrait mode and a 24" CRT that sit on my desk, but I have to say that after having a 27" monitor around for a while, it did help with productivity and I would love to keep one around. Figuring out if its worth the cost is up to you, though I wouldn't say its limited to color accuracy at all. People that needs lots of space - working with Excel, programming, anything really could benefit.
  • tumbleweed - Friday, March 16, 2012 - link

    There is a lot more to these kind of monitors than color accuracy. My big problem with non-IPS panels are the limited viewing angles. Unless I hold my head in just the right spot, readability goes out the window. It's possible to make TN monitors with wide viewing angles, but hardly anyone does it.

    You can find some 24" IPS monitors for #300-400 these days, and they're well worth it to me. I have the HP zr24W at home (the 24" version of this monitor's previous generation). It's one of the best computer equipment purchases I've ever made. One of the things you use 100% of the time on your computer is your screen. Don't skimp on this! You may not need a 27" monitor, but the 24" version of this is much more affordable, and still worth it.
  • dcollins - Friday, March 16, 2012 - link

    I stare at a computer screen all day every day for work. For my job as a programmer there is simply no way I could justify the 2-3x purchase price of IPS panel displays over TN. I fail to see how viewing angles matters at all since I am sitting directly in front of my screens, not more than 60 degrees off center.

    I hate having a crappy TN panel on my laptop, but for my desktop, two Asus's like these get the job just fine for under $170 each: http://www.newegg.com/Product/Product.aspx?Item=N8... .
  • AnnonymousCoward - Friday, March 16, 2012 - link

    It's your choice: drive a car that costs $400 less and get a quality monitor, or drive that +$400 premium car. The monitor might last you 10,000hr, which is a 4 cent/hr premium. That's easily worth it to me.
  • whitehat2k9 - Friday, March 16, 2012 - link

    I guess you and I have different definitions of "breaking the bank."
  • colonelclaw - Friday, March 16, 2012 - link

    I don't know anything about this HP, but with regards to your suggestion about using 2 Dell U2412Ms I can definitely give that idea the thumbs up. Having read your recent review of the Dell I bought 4 for my office. Now that they have been all calibrated I can say that they are spectacular, and for what I do (3D artist) working on 2 monitors is preferable to one single large one.
  • Adul - Friday, March 16, 2012 - link

    I have 2 of the ZR24w monitors on my desk now and my GF had to out do me and got two of these HP Z2740w on her desk. I love both monitors and both look great. I am going to have to borrow hers for some gaming this weekend :)

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