Conclusion: Big Bang for the Buck

HP made a lot of choices to be able to get this panel in at this price point. For some people the lack of any analog inputs, or even an HDMI input, is going to be a deal killer as they might need those inputs for their use. Others might have issues with the lack of any OSD or scaling options, as you have very little control over the monitor.

This lack of controls also means that being able to calibrate this display is even more important than usual. The dE numbers out of the box were pretty high, with an average very close to 9, and there is no way to improve these without being able to do a calibration due to the lack of presets. If you are unconcerned with color accuracy then this won’t matter, but if you are then you’ll need to budget at least $115 for a basic calibration system (such as the Sypder4Express), or up to $450 for a spectrometer (like the ColorMunki Design) that can produce far more accurate results with LED backlit displays. Now you’re past the cost of other 27” displays, or even a 30” display, though you do have calibration gear that you can keep using with it.

Of course if you are going to do a hardware calibration of this display, you likely would do the same with any 27” model, so the cost of calibration tools might not matter to you. If that is the case then there is far more to like about the HP than to dislike. The lack of HDMI doesn’t bother me since you can always use an HDMI to DVI adapter, and until just recently there were no video cards that could do anything beyond 1080p over HDMI (at least while following the HDMI spec). The HP calibrated well, has a good but not exceptional contrast ratio, and has a nice ergonomic stand as well. The lag time was far better than I expected to see out of it, so it even works well for gaming.

After having a 27” high resolution display around for a few weeks, I really don’t want to go back. The extra space is so nice to have, letting me run Word on half the screen for writing this review while keeping Excel open on the other half of the display and still being able to see enough of each to be useful. For the price of the HP you could buy two of the 1920x1200 Dell U2412M displays that I most recently reviewed and have 25% more pixels available. For some people that will work better, as you can stash email and other programs on one and use the other for work, or more easily rotate one to portrait mode if you need that. For the way I work, I like the single, large monitor more but everyone has their own preference.

In the end, HP made some sacrifices with the ZR2740w to get to the sub-$700 price point, but they didn’t really sacrifice performance in the process. Short on inputs and features but long on performance, the HP ZR2740w LCD hits a new price point for high resolution 27” displays and hopefully signals the beginning of a shift in pricing for these monitors. If all you really want is a good display for your PC and you don't need to hook up multiple devices, the ZR2740w is an excellent choice. For such users we recommend it with very few reservations and present HP with our Bronze Editors' Choice award.

Input Lag and Power Use
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  • Visual - Friday, March 16, 2012 - link

    The 16:10 variant would be 1600 px vertical, and 30 inch diagonal. It is quite understandable why anyone with a brain would prefer that. And there have been several such 30" monitors reaching similar price to this 27" so the OP is right about it being too much money, hopefully some nice discounts will appear for it though.

    People were using 1600x1200 15 years ago on 20 inch CRTs. Getting less vertical resolution now is really sad.

    If a 10" iPad can have better resolution, I don't see how you can think this one is OK.
  • iieeann - Friday, March 16, 2012 - link

    Ouch, still a retarded 16:9 product. When will a 16:10 27"-30" IPS monitor come out...
    I am still using the old dell 2709W. Not an IPS but i keep it because of 16:10.
  • DanNeely - Friday, March 16, 2012 - link

    at least five years ago (Dell 3007); not sure if it was the first 2560x1600 monitor; but Dells model number scheme at the time baked in the year making it easy to date.
  • Death666Angel - Friday, March 16, 2012 - link

    30" with 2560x1600 have been out for years, but they usually cost nearly twice as much as the 27" pendants. Vote with your pocket if you are serious, I am fine with 16:9 in this size range (though I go 16:10 below that).
  • dcollins - Friday, March 16, 2012 - link

    Get over it already, 16:10 is gone. 16:9 has become the standard whether you like it or not, so you should start getting used to it. Move your Windows taskbar or OSX dock to the side, that gives you ~80px. If you absolutely MUST have vertical resolution, do what my buddy does: buy two smaller monitors and use them in portrait. Learn to adapt.
  • Sabresiberian - Saturday, March 17, 2012 - link

    You are clueless. 16:10 is far from gone, in fact several companies have released new 1920x1200 screens in the last few months. 16:10 is also the standard in a 30" display.

    Apple is releasing a new notebook this year which will be 2880x1800, 16:10. Asus has at least one product coming out with a 10.1" 1920x1200 display.

    There are people all over the internet complaining about 16:9 monitors these days. You can't go to a hardware review site without seeing a growing numbers of people posting about how they think 16:9 is trash for a monitor.
  • cheinonen - Saturday, March 17, 2012 - link

    Right, but those hardware review sites (like here) are a representation of a very, very small slice of the monitor buying population. For that small slice, and professional designers and other people, there are still 16:10 panels being produced with their associated price premium. For most people, they're plenty happy with 16:9 panels and the more affordable price with them, and I really wish the comments didn't get filled with this endless diatribe every single monitor review.
  • EnzoFX - Saturday, March 17, 2012 - link

    Just get a bigger 16x9. The argument is dumb IMO once you're at this high resolution.
  • piroroadkill - Friday, March 16, 2012 - link

    If you're going to talk about affordable 27" 2560x1440 panels, you're missing the whole point: the Korean domestic market monitors: The Catleap/Shimian whatever other name monitor. Uses a 2560x1440 LG panel and can be had for ~$400 SHIPPED.
  • piroroadkill - Friday, March 16, 2012 - link

    Sorry, just so I don't leave people hanging, yes these are real, no they are not a scam, yes sometimes they have a couple of dead pixels, but that's perfectly acceptable:

    http://www.ebay.com/itm/ACHIEVA-Shimian-QH270-IPSB...

    http://www.ebay.com/itm/New-YAMAKASI-CATLEAP-Q270-...

    Pixel perfect guarantee: http://www.ebay.com/itm/New-YAMAKASI-CATLEAP-Q270-...

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