Now that we’ve covered the bulk of Windows’ new UI elements, it’s time to get down to some individual apps, and there’s no app more important to Windows 8’s success than the Windows Store.

Unfortunately, at this point it's a bit difficult to tell how the store is going to work out—it seems like one of the less-finished apps provided in the Consumer Preview. There are basic categories for games, social apps, music apps, and a few others, but aside from the basic Search functionality (which is accessed from the Charms menu), there's just a sprawling "top free" list and a lot of scrolling. The Windows Store definitely shouldn't be judged on this early iteration, but a lack of polish (unlike in other Metro screens, more tiles don't show up when more screen space is available—if you look at the Store on a screen with a vertical resolution of much more than 768 pixels, you'll just see a big unused area of white space below the Store tiles) and missing features make it a rough demo at best.

As in both the Apple and Android app stores, you’ll need to sign in with a Windows Live ID to download anything from the Windows Store. If you used your Windows Live ID to create an account during Windows Setup, the OS can download and install apps without asking you for any extra information, but you can still use your Live ID even if you chose to create a local account. Once you’ve purchased an app, you’ll be able to download that app to any Windows 8 or Windows on ARM device you’ve signed into with your Windows Live ID.

All of the preview apps in the Windows Store are currently offered free of charge, but in the RTM version of the store developers will be able to offer both “Buy” and “Try” buttons for apps with demos—apps can have either timed or feature-limited demos available. Unlocking the full version of the app requires no separate download, and all of your saved data from the demo is still available. Info pages for apps also list compatible processor architectures—x86, x64, and ARM.

As seen above, when updates are available a small number will appear on the Windows Store tile. Entering the Store and clicking the "Updates" link in the upper right-hand corner of the screen will present a list of available updates, which you can install individually or all at once.

Apps submitted to the Windows Store have to make it through Microsoft’s approval process, which looks to be a more developer-friendly version of Apple's system: Windows 8 will be a curated platform, which should help curb some of the malware problems that Android is having. However, criteria for approval are clearly laid out, and developers whose apps are rejected will be given feedback on what changes they'll need to make to get approved. Microsoft is also updating its development tools to help guide developers through all the steps of the certification process.

For both advertisements and in-app purchases, Microsoft offers its own platforms but does not mandate their use. If a newspaper or magazine publisher has an existing database of its users and a pre-existing authentication system, that publisher is free to continue using them in its app. Apple began mandating the use of its systems for in-app purchases last year, meaning that all in-app purchases on iOS are subject to Apple’s 70/30 revenue split, and Google may be moving to prohibit third-party in-app purchases even as you read this.

Lastly, let’s assuage the fears of enterprise administrators: via group policies and PowerShell scripts, domain administrators can both permit and deny access to the Windows Store and to individual apps, and can also deploy Metro apps directly to PCs without using the Windows Store at all. This opens the door to volume-licensed apps, and will help IT admins to provide a consistent set of programs and features across different Windows 8 systems.

Whether the Windows Store will succeed remains to be seen—things like app discovery and user interface are important, but in the end the Windows Store is just a portal that will live or die on the quality and quantity of its apps. Those that are available are in a preview state, and while we’ll look at a few of the core Metro apps later on in this article, it doesn’t make a lot of sense to to do in-depth reviews of apps that are in beta-at-best states.

I will lay out one major concern up-front: while apps like Evernote and Cut the Rope do well on smartphones and tablets, I wonder how well more full-featured programs like Photoshop and Office will scale to Metro with their functionality intact. The Windows Store and its WinRT APIs are Microsoft’s future, but take this as a case in point: Microsoft is going to be shipping a copy of Office with every Windows on ARM tablet, but rather than providing Metro versions of Word, Office, PowerPoint, and OneNote to show developers how it’s done, it’s providing copies of those programs that will run only in the desktop environment, and it’s doing this in spite of the fact that no other developers will be able to use the Windows desktop on Windows-powered ARM tablets.

That doesn’t necessarily mean that Office apps will never get Metro styling, and it doesn’t mean that developers aren’t going to make some nice, feature-rich Metro apps, but Microsoft’s refusal to eat its own dog food in this case makes me a little nervous about the kind of programs we’ll end up seeing in Metro.

The Desktop: Windows Explorer and multi-monitor support New features: Refresh and Reset and Storage Spaces
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  • yannigr - Thursday, March 15, 2012 - link

    May I say something here?
    Sorry for my English in advance.

    I don't know if your work at Anandtech is a full time job or more like an occasional work. When you see a site like Anandtech you think that this is more like a big company with full time employees not a site with people that come and go just to write an article, or a review, at their spare time with hardware that they buy or if they are lucky get from the big companies as a gift for a presentation/review.

    So when you are thinking Anandtech (and this is where maybe we misjudge you) as a big company you don't expect to read stuff that you read from a 16 years old kid in a small forum with 2-5-10 thousand members about his last review. I can not accept an excuse like this that you give. If you are in the BIGGEST and MORE RESPECTED hardware review site on the internet, and I don't think I am wrong here, you buy hardware that you also DO NOT LIKE or is not good enough for YOU. Why? Because that is your job or/and because you are writing for ANANDTECH not YannigrTech.

    When you have the time to fast-test 8 machines you try to find an AMD system and even if it exists a system with VIA hardware. I know I must be joking with the last one about VIA. Well, I am not. I do think that if there was a VIA system in there many would be posting about how they were surprised about that. Even if they where laughing at it's performance it would have been a plus for the review.

    Think a review many pages long about the next 3DMark only with AMD gpus because the reviewer don't find Nvidia gpus good enough. Many Nvidia fans would have been disappointed, to put it mildly.

    Anyway the first post was written just for fun, because I know that Intel don't only have the better hardware but also the biggest influence not only at hardware sites but in people's minds too. Between two equal systems most just choose Intel because it is an Intel.
    This post was whiten only because I was not expecting someone that writes for Anandtech to say that:
    I only have Intel, I am not buying AMD because it is just not good enough for me.

    Last. Thanks for the review. No joking here. It was interested and useful.
  • Andrew.a.cunningham - Monday, March 19, 2012 - link

    First, thanks for reading! I'm glad you found the review useful. Second, I want to try to answer some of your questions as to how AnandTech (and most new outlets on the Internet) work.

    Most writers who get paid are not working full-time positions. This is true both of independently owned websites like AnandTech, corporate-owned sites like IGN, or even big-time traditional publications like the New York Times. Most sites will contract freelancers rather than full-time workers both because of cost (freelancers are almost universally paid less than salaried employees and get no benefits) and administrative reasons (full-time employees mean that you've got to start paying attention to things like benefits and payroll taxes, necessitating a larger administrative staff to handle things like accounting).

    Different outlets handle things in different ways - at AnandTech, the pay is OK for contractors, and most of us can bother Anand himself if we have questions about a story we're working on. On other sites (to cherry-pick an extreme example, let's call out the Huffington Post), freelancers are sometimes paid nothing, and are rather compensated with "exposure" and clips that they could in theory use to land a paying gig later on. I think what HuffPo (and, really, any profitable publication that doesn't pay its writers) does is a scam and I've got some strong feelings about it, but that's not my main point - my point is that much of what you read on the Internet is being written by people who don't write on the Internet full time. At AnandTech, even the senior editors are contracted freelancers rather than full-time employees.

    Different people write for different reasons, but my goal is to make a living at it - I'm doing it because I love it, sure, but I'm also doing it because there are bills to pay. To do that, I cannot and will not spend $500 on hardware to use in a review that will earn me quite a bit less than $500. As anyone can tell you, that math doesn't add up, and since this is a review of the beta version of an x86-compatible Windows product - a product that looks and acts the same on any hardware that meets the minimum requirements - it's frankly not as important as a few of you seem to think it is. And that's all I have to say about it.
  • yannigr - Monday, March 19, 2012 - link

    I still believe that you should buy an AMD system. Not today or tomorrow but the next time you would need an extra machine. But that's me.
    Thanks for answering my post :-)
  • Andrew.a.cunningham - Monday, March 19, 2012 - link

    I'll look into it for sure. Trinity has my interest piqued. :-)
  • TC2 - Sunday, March 11, 2012 - link

    AMD?

    This isn't the point! Andrew Cunningham here hasn't downside. I want to ask, what is the problem here? The recent Intel CPUs a far superior than the amd cpus! And, if you want to know the best sides of W8 ... the amd just isn't the first choice ... :)))
  • silverblue - Monday, March 12, 2012 - link

    At the time Andrew got those machines, the best option across the board likely would've been Intel. The Atom build is thoroughly outclassed by Brazos but it simply wasn't available at the time.

    It's only really the past twelve months to fifteen months where AMD has actually had a viable range of mobile processors for netbooks and larger.
  • medi01 - Monday, March 12, 2012 - link

    Name something "far superior" to AMD A8 3850 that has comparable cost.
  • TC2 - Wednesday, March 14, 2012 - link

    Oops to daisies :) It would make a god to tears!
    You and all amd-fans, are very funny!
    When the conversation is about cores - "amd has twice than Intel" ?!
    When the conversation is about performance - "the cost isn't comparable" ?!
    When the conversation is about CPU - "amds APU is bla-bla..." ?!
    When the conversation is about benchmarks - "look look, the BD is almost like Nehalem (btw. 2 generations older)" ?!

    All those is UNTRUE!!! And remember well - I and many-many people doesn't give a shit about amds green presentations, cores and so ... We need fast CPU in ST as well as MT, and fast GPU! And believe me, esp. in professional segment amd got nothing significant :)))
  • chucky2 - Friday, March 9, 2012 - link

    I'd like for you to do an article on feature support of DirectX 9 cards under say Windows XP SP3 vs Windows 8. I know AMD dropped support for their DirectX 9 based cards before their 10.2 (Feb 2010 driver set), and then later belatedly added 10.2 as the last supported driver. My interest is in if they've dropped proper support of their cards in Vista/7/and now 8 rather than putting in the (very likely minimal) work to properly support them.

    Thanks for the article!
  • Andrew.a.cunningham - Friday, March 9, 2012 - link

    The 10.2 driver was only supported under Vista, but in my experience it works fine for Windows 7, which means it should work OK in Windows 8. One of the iMacs I tested on used a Radeon X1600 Mobility card - I installed the Vista-certified driver off of a Snow Leopard DVD and didn't see any crashes or instability, but your mileage may vary.

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