Now that we’ve covered the bulk of Windows’ new UI elements, it’s time to get down to some individual apps, and there’s no app more important to Windows 8’s success than the Windows Store.

Unfortunately, at this point it's a bit difficult to tell how the store is going to work out—it seems like one of the less-finished apps provided in the Consumer Preview. There are basic categories for games, social apps, music apps, and a few others, but aside from the basic Search functionality (which is accessed from the Charms menu), there's just a sprawling "top free" list and a lot of scrolling. The Windows Store definitely shouldn't be judged on this early iteration, but a lack of polish (unlike in other Metro screens, more tiles don't show up when more screen space is available—if you look at the Store on a screen with a vertical resolution of much more than 768 pixels, you'll just see a big unused area of white space below the Store tiles) and missing features make it a rough demo at best.

As in both the Apple and Android app stores, you’ll need to sign in with a Windows Live ID to download anything from the Windows Store. If you used your Windows Live ID to create an account during Windows Setup, the OS can download and install apps without asking you for any extra information, but you can still use your Live ID even if you chose to create a local account. Once you’ve purchased an app, you’ll be able to download that app to any Windows 8 or Windows on ARM device you’ve signed into with your Windows Live ID.

All of the preview apps in the Windows Store are currently offered free of charge, but in the RTM version of the store developers will be able to offer both “Buy” and “Try” buttons for apps with demos—apps can have either timed or feature-limited demos available. Unlocking the full version of the app requires no separate download, and all of your saved data from the demo is still available. Info pages for apps also list compatible processor architectures—x86, x64, and ARM.

As seen above, when updates are available a small number will appear on the Windows Store tile. Entering the Store and clicking the "Updates" link in the upper right-hand corner of the screen will present a list of available updates, which you can install individually or all at once.

Apps submitted to the Windows Store have to make it through Microsoft’s approval process, which looks to be a more developer-friendly version of Apple's system: Windows 8 will be a curated platform, which should help curb some of the malware problems that Android is having. However, criteria for approval are clearly laid out, and developers whose apps are rejected will be given feedback on what changes they'll need to make to get approved. Microsoft is also updating its development tools to help guide developers through all the steps of the certification process.

For both advertisements and in-app purchases, Microsoft offers its own platforms but does not mandate their use. If a newspaper or magazine publisher has an existing database of its users and a pre-existing authentication system, that publisher is free to continue using them in its app. Apple began mandating the use of its systems for in-app purchases last year, meaning that all in-app purchases on iOS are subject to Apple’s 70/30 revenue split, and Google may be moving to prohibit third-party in-app purchases even as you read this.

Lastly, let’s assuage the fears of enterprise administrators: via group policies and PowerShell scripts, domain administrators can both permit and deny access to the Windows Store and to individual apps, and can also deploy Metro apps directly to PCs without using the Windows Store at all. This opens the door to volume-licensed apps, and will help IT admins to provide a consistent set of programs and features across different Windows 8 systems.

Whether the Windows Store will succeed remains to be seen—things like app discovery and user interface are important, but in the end the Windows Store is just a portal that will live or die on the quality and quantity of its apps. Those that are available are in a preview state, and while we’ll look at a few of the core Metro apps later on in this article, it doesn’t make a lot of sense to to do in-depth reviews of apps that are in beta-at-best states.

I will lay out one major concern up-front: while apps like Evernote and Cut the Rope do well on smartphones and tablets, I wonder how well more full-featured programs like Photoshop and Office will scale to Metro with their functionality intact. The Windows Store and its WinRT APIs are Microsoft’s future, but take this as a case in point: Microsoft is going to be shipping a copy of Office with every Windows on ARM tablet, but rather than providing Metro versions of Word, Office, PowerPoint, and OneNote to show developers how it’s done, it’s providing copies of those programs that will run only in the desktop environment, and it’s doing this in spite of the fact that no other developers will be able to use the Windows desktop on Windows-powered ARM tablets.

That doesn’t necessarily mean that Office apps will never get Metro styling, and it doesn’t mean that developers aren’t going to make some nice, feature-rich Metro apps, but Microsoft’s refusal to eat its own dog food in this case makes me a little nervous about the kind of programs we’ll end up seeing in Metro.

The Desktop: Windows Explorer and multi-monitor support New features: Refresh and Reset and Storage Spaces
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  • skanskan - Wednesday, March 14, 2012 - link

    The task manager should also include a GPU resource monitor.
    It's been a long time since GPUs were introduced and we still need third party tools.
  • Oravendi - Wednesday, March 14, 2012 - link

    Linux has allowed for different GUI managers for a long time. Why would Microsoft not offer Metro as a desktop option? Metro is probably better for tablets and cell phones, however if Microsoft were to produce software with the ability to turn Metro off then Metro might have slow or no adoption. Microsoft sees the money. It doesn't want the problems of software like Linux. Answer, force us to Metro and claim the old windows users don't want to change.
  • Origin32 - Wednesday, March 14, 2012 - link

    The problem I have with Metro is not that it's different.
    It's that its different while not adding anything for me as a desktop user. Yes, I'm sure this new interface is much easier to navigate on a tablet, but with M/K I have to click more rather than less to open the more advanced menus, I have to use two user interfaces simultaneously and I have to start to unlearn 10 years of keyboard shortcuts, options locations and all the kinds of things you do automatically in win7. Using Windows 8 will be a whole lot of effort for me, and Microsoft isn't really giving me anything in return for that effort. If they'd added something actually useful like support for multiple user logons on a SAMBA share in one session, a sandbox mode to try out new programs in or really any functionality at all, then I'd have to live with Metro.

    Now all I get is a new GUI I sure didn't ask for.
  • jabber - Wednesday, March 14, 2012 - link

    This is it for me too. I just don't get what it is they are trying to sell me here with regards to Metro.

    I don't get it MS, Sorry.

    I've always upgraded my Windows versions due to improvements in performance, load times, functionality with new hardware and tech standards. Sure there are always a few UI changes but nothing that needs 5 minutes to get used to and on the whole they have been positive.

    But with Metro there just isn't enough in the deal to make me want to bother using it.

    I can get by fine without it. It isn't essential for those of us using desktops/laptops.
  • perpetualdark - Thursday, March 15, 2012 - link

    Quite simply, the home market and the professional market are no longer driven off of each other, and need to diverge. In the past, the professional market drove the PC industry, and the OS was a reflection of that.

    Home use has grown to be a viable entity on it's own however, and the proof of that is Apple's success in the PC market. People at home want a computer that is media based, and focused around entertainment. Movies, Music, Social Media, and Home Integration are the keys there. They want their media, and they want it everywhere (at the computer, the tv, the laptop, the phone, in bed, in the bathroom, and in the kitchen). They want to be connected to their social media all the time, and have everything integrated into that.

    Businesses don't need any of it, and it is all counterproductive to business. If anything, they want everything listed above to be GONE from the picture. Remove the games, the media, and the social aspects. Sharing needs to be tightly controlled, and the "cloud" is a fancy way of saying "security risk". Your boss doesn't want you listening to music, sharing it with others, or getting on facebook or skype to socialize, he wants you productive. Secure sharing of files, remote application use, tying together the office and the mobile workspace, communicating within the company and with the customers, and productive applications. It requires a COMPLETELY different interface because it has a completely different workflow.

    Windows 8 is, on the surface anyway, a HOME version of the software. It is MS's attempt to slow Apple down on the home front. But aside from desktop publishing and education, Apple is not even in the business place, and although I couldn't give you numbers, I am willing to bet that the business market is still at least half of the revenues that MS sees in a year.

    One more note: Look at Office. Millions of people knew all the ins and outs of Excel and Word, and then MS goes and changes the interface 100%. With NO way of going back. I resisted until recently, and after almost a year on office 2010, I hate it to this day. The ribbons suck, I can never find the things I am looking for, and they don't even have a basic paste function, they made it more complicated. Yeah, I can ctrl-v, but sometimes I want to right click and paste, not right click and hunt for the paste icon I am looking for. I hate icons. I want words. I speak english. If I want to paste special and choose to paste values, I want to right click, paste special, values, ok. I don't want right click and look for the icon that represents pasting values. I am literate, give me words, not icons that represent words. It is a disaster, and as a result, most companies still have Windows XP and Office 2003 installed. If it werent for so many viruses and malware targeting the weak security of XP, I would still have all my machines running on XP. I still run programs like Live Messenger in Vista mode so the icon goes in the tray and not on the bar. I don't understand why MS wants me to change so bad.. I don't want to change, I am more efficient the way I use it, so bugger off and leave me alone! I want my "up directory" button back, and I want the window button in excel back, so when I have 250 spreadsheets open (or even 2), I can switch without having to go to the right hand monitor and click on the excel icon and choose the window from there.. I just want to do it in excel. Come on, quit changing stuff just for the sake of changing..
  • shin0bi272 - Friday, March 16, 2012 - link

    no... just no. Stop talking about stuff you know very little about. It just makes you look bad.
  • Valahano - Friday, March 16, 2012 - link

    Care to elaborate?
  • slickr - Thursday, March 15, 2012 - link

    Good job Andrew. After years of reading this website you with this obvious piece of propaganda have forced me from this moment on to stop visiting this website.

    This shameless advertising for this Microsoft crap of a operating system that they call windows 8 is sickening. How much did they pay you?

    You people make me sick, at least be honest about it and write that you have been paid to write about their product in a positive way, I guarantee you people won't be too judgmental and will accept the fact that this website with its obvious bias for some time now has been loosing all its visitors and is forced to write propaganda articles for money!
  • Shinya - Thursday, March 15, 2012 - link

    So basically because he likes something that you don't (even though he heavily criticized it) your limited brain capacity calculated that he was paid?

    Please stick with apple products iTard. Your lord n savior is waiting over at engadget.
  • shin0bi272 - Friday, March 16, 2012 - link

    actually no hes right... if you look at what MS did with win8 its designed for tablets and they are violently forcing pc users to adapt the same gui that will be basically worthless to us and what does the author of this article say?

    "Yes, Metro is very different from what came before, and yes, Metro was clearly designed with touch in mind, but once you learn its tricks (and especially once you’ve got the new keyboard shortcuts dedicated to memory) it acquits itself as a flexible and powerful user interface."

    Sucking up much?

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