Now that we’ve covered the bulk of Windows’ new UI elements, it’s time to get down to some individual apps, and there’s no app more important to Windows 8’s success than the Windows Store.

Unfortunately, at this point it's a bit difficult to tell how the store is going to work out—it seems like one of the less-finished apps provided in the Consumer Preview. There are basic categories for games, social apps, music apps, and a few others, but aside from the basic Search functionality (which is accessed from the Charms menu), there's just a sprawling "top free" list and a lot of scrolling. The Windows Store definitely shouldn't be judged on this early iteration, but a lack of polish (unlike in other Metro screens, more tiles don't show up when more screen space is available—if you look at the Store on a screen with a vertical resolution of much more than 768 pixels, you'll just see a big unused area of white space below the Store tiles) and missing features make it a rough demo at best.

As in both the Apple and Android app stores, you’ll need to sign in with a Windows Live ID to download anything from the Windows Store. If you used your Windows Live ID to create an account during Windows Setup, the OS can download and install apps without asking you for any extra information, but you can still use your Live ID even if you chose to create a local account. Once you’ve purchased an app, you’ll be able to download that app to any Windows 8 or Windows on ARM device you’ve signed into with your Windows Live ID.

All of the preview apps in the Windows Store are currently offered free of charge, but in the RTM version of the store developers will be able to offer both “Buy” and “Try” buttons for apps with demos—apps can have either timed or feature-limited demos available. Unlocking the full version of the app requires no separate download, and all of your saved data from the demo is still available. Info pages for apps also list compatible processor architectures—x86, x64, and ARM.

As seen above, when updates are available a small number will appear on the Windows Store tile. Entering the Store and clicking the "Updates" link in the upper right-hand corner of the screen will present a list of available updates, which you can install individually or all at once.

Apps submitted to the Windows Store have to make it through Microsoft’s approval process, which looks to be a more developer-friendly version of Apple's system: Windows 8 will be a curated platform, which should help curb some of the malware problems that Android is having. However, criteria for approval are clearly laid out, and developers whose apps are rejected will be given feedback on what changes they'll need to make to get approved. Microsoft is also updating its development tools to help guide developers through all the steps of the certification process.

For both advertisements and in-app purchases, Microsoft offers its own platforms but does not mandate their use. If a newspaper or magazine publisher has an existing database of its users and a pre-existing authentication system, that publisher is free to continue using them in its app. Apple began mandating the use of its systems for in-app purchases last year, meaning that all in-app purchases on iOS are subject to Apple’s 70/30 revenue split, and Google may be moving to prohibit third-party in-app purchases even as you read this.

Lastly, let’s assuage the fears of enterprise administrators: via group policies and PowerShell scripts, domain administrators can both permit and deny access to the Windows Store and to individual apps, and can also deploy Metro apps directly to PCs without using the Windows Store at all. This opens the door to volume-licensed apps, and will help IT admins to provide a consistent set of programs and features across different Windows 8 systems.

Whether the Windows Store will succeed remains to be seen—things like app discovery and user interface are important, but in the end the Windows Store is just a portal that will live or die on the quality and quantity of its apps. Those that are available are in a preview state, and while we’ll look at a few of the core Metro apps later on in this article, it doesn’t make a lot of sense to to do in-depth reviews of apps that are in beta-at-best states.

I will lay out one major concern up-front: while apps like Evernote and Cut the Rope do well on smartphones and tablets, I wonder how well more full-featured programs like Photoshop and Office will scale to Metro with their functionality intact. The Windows Store and its WinRT APIs are Microsoft’s future, but take this as a case in point: Microsoft is going to be shipping a copy of Office with every Windows on ARM tablet, but rather than providing Metro versions of Word, Office, PowerPoint, and OneNote to show developers how it’s done, it’s providing copies of those programs that will run only in the desktop environment, and it’s doing this in spite of the fact that no other developers will be able to use the Windows desktop on Windows-powered ARM tablets.

That doesn’t necessarily mean that Office apps will never get Metro styling, and it doesn’t mean that developers aren’t going to make some nice, feature-rich Metro apps, but Microsoft’s refusal to eat its own dog food in this case makes me a little nervous about the kind of programs we’ll end up seeing in Metro.

The Desktop: Windows Explorer and multi-monitor support New features: Refresh and Reset and Storage Spaces
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  • hampuras - Monday, March 12, 2012 - link

    Will the desktop UI be color managed? Can we now use it properly on a wide gamut display?
  • moto47 - Monday, March 12, 2012 - link

    I dont understand this constant love of Intel, and disrespect to AMD. Does Intel make better cpu's? Depends on what you consider "better". If by better, you mean it can perform faster on high-level programs that 98% of the worlds population will never use, yup its better. For the vast majority of people that use their computers to surf the internet, maybe use an office-type program, or something of that nature, no, AMD is just as good, especially when you factor in the MASSIVE price difference.

    This is an old analogy, but a good one. If the automobile industry was like the CPU industry: Intel is Ferrari, AMD is Honda...they both get you to work or the store, the Ferrari will get you there much faster, the Honda saved you enough money that you can actually do some shopping.

    Or maybe it could just be said like this: Intel is for the rich folks, AMD is for the rest of us.
  • richough3 - Monday, March 12, 2012 - link

    I still miss the close button, but I guess grabbing the top of the application and dragging it to the bottom is okay enough for closing it. But some of the full programs running full screen look more primative. Here's a Windows 8 Start button you can use.

    http://www.stardock.com/products/start8/
  • 86waterpumper - Monday, March 12, 2012 - link

    "This is an old analogy, but a good one. If the automobile industry was like the CPU industry: Intel is Ferrari, AMD is Honda..."

    No it's certainly not a good analogy. Why? If AMD was like Honda in the respect that it saved energy then it would be a winner in my book. However, not only are they slower than intel in alot of cases but they suck at efficiency.
    This will continue to hurt amd especially in the laptop arena until they can get a handle on it. A perfect example of this is the total and complete lack of smaller laptops using the Llano chip. I hope they do figure it out and get back in the game. I like having amd as a option, their older designs are probably still a good option for someone who is really funds limited.
  • medi01 - Tuesday, March 13, 2012 - link

    Typical Liano system eats 35-40 watts. (a bit more @ Anand tech, where they for some "misterious reason" use 1000W PSU with it).
    Try to beat that with anything Intel has to offer.
  • myhipsi - Monday, March 12, 2012 - link

    There are many features like the new task manager, refresh and reset and storage spaces, faster boot times, and, of course, the under-the-hood changes that are great improvements/additions over Windows 7. However, with respect to desktop usage, I have one major problem with Windows 8, and it's a big one; the Metro UI.

    Based on feedback (and my own experience), it seems that the majority of desktop users dislike the Metro GUI, and my intuition tells me that in the future, most tablet/phone (touch based) users are really going to dislike being bounced from the Metro UI into the "desktop" style UI when performing certain tasks like changing settings, etc.

    Instead of compromising the product to a one size fits all "solution", I think Microsoft should really consider marketing two different versions of Windows 8: "Windows 8 Touch" and "Windows 8 Desktop", for example. Or, simply allow the user to choose which version they want upon installation.

    The idea that I will be forced into the Metro UI with Windows 8 is a deal breaker for me. Lets hope that MS gets enough negative feedback on this that they reconsider and allow people the choice.
  • Silma - Monday, March 12, 2012 - link

    A uselful complement to this otherwise great preview would be to have feedback on professional use in a few different jobs:
    - power user office worker ( working mostly with Office Suite + sap/salesforce/whatever)
    - power user media / content producer (working mostly with Adobe Creative Suite)
    - power developer (working mostly with Visual Studio + sql )
    - probably using 1 or 2 monitors.
    and see in what ways Windows 8 is better or worse than Windows 7.
    Perhaps you could ask for your reader's input in those scenarii. Personally I won't have time to setup a fully working computer with all additional software so this would be of great interest to me.
  • Burticus - Monday, March 12, 2012 - link

    MS better grow a clue... I don't want a tablet OS on my PC. There better be a way to permanently turn off all that stupid big icon crap and give me a regular desktop. If not... looks like I'll be on 7 until the next thing comes along. Hey I rode XP for 10 years and skipped Vista entirely.

    I installed it on a VM and played with it. So far, meh. If I had a tablet it might be more interesting.
  • Geofram - Monday, March 12, 2012 - link

    I've got one real question about Metro that doesn't seem to ever get specifically addressed.

    How does it do at multi-tasking?

    The biggest problem I see with it, is that the full-screen everything approach is not a good one when you're running multiple applications. In fact, I don't even know how you could do that using it. I haven't tried it extensively, but if you're looking for things to review, that's my biggest question.

    I don't care about launching a single app. I care about how it will fare when I have a game running on one monitor, a web page on another, and music playing in the background. How do you switch between them easily in Metro? How do you start them and put them on the correct monitors? I don't see any discussion about that, and yet, it's the core issue to me.
  • Andrew.a.cunningham - Monday, March 12, 2012 - link

    All Metro apps run on one monitor, even if you have a multiple-monitor setup. Metro Snap provides the only multitasking available in Metro. App switching is handled similarly to Android and iOS, and is done via the app drawer on the left side of the screen. Switching the screen Metro appears on can be done in a few ways, and is covered in the review.

    Multitasking on the desktop is the same as it was in Windows 7. In a multi-monitor setup, the desktop will always be running on the second (or third, or whatever) monitor, and you can leave desktop applications running on it at the same time as you use Metro apps (thus allowing you to keep a web page open on your second monitor while you play a game either on the desktop and in Metro). Music can play in the background in both desktop and Metro apps. I think all of this was covered in the review, most of it on the first three pages.

    As with most things, what you think about how all of this works is largely dictated by what you think about Metro.

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