Conclusion: Custom Job at a Custom Price

When we look at the Puget Systems Serenity SPCR Edition, we're really looking at two things: the design of the custom build, and the hardware configuration proper.

The hardware configuration is largely up to the end user; the quote on our price sheet listed our test system at a fairly onerous $2,149. We're really looking at a little over $1,000 in parts here judging from a trip to NewEgg and some quick and dirty math. No one likes seeing 100% markup on a computer that costs over two bills, so from a pure value perspective the Serenity SPCR Edition can feel like a real bust. None of the upgrades available on Puget Systems's site really gouge the end user (as opposed to, say, ordering RAM from Apple), so what we're really dealing with is a brutal base price. Bouncing over to the "Professional," which is designed to run at 20db instead of 11db (oh the horror!), drops the price by about $150. Even the "Mini," built in an Antec Mini P180, only drops the price another $100 on top of the "Professional." That's still pretty unseemly. And after all that, to only offer a one year warranty on parts versus the three years standard I've seen nearly everywhere else seems like adding insult to injury.

Update: After Jon at Puget Systems and Jarred both ran the numbers, they came up with a figure substantially higher than mine. While my rough and tumble estimate hits equivalent performance, it doesn't really account for all the extra materials Puget Systems does employ in this build. Jarred estimates markup at between 40% and 50% which is still a little rough, but nowhere near as bad.

On the other hand, the Serenity SPCR Edition isn't a slapdash job the way some other builds from boutique vendors can feel. The only other custom system I've seen that actually modified the case somewhat was AVADirect's Nano Gaming Cube, but that thing was more or less bursting at the seams and in dire need of a proper case instead of a modified one (something AVADirect has been working with SilverStone on). Puget Systems clearly thought the Serenity from the ground up, and there's some careful consideration going on here to ensure the quietest system. This is a smart design if ever I've seen one, and you can't argue with results: Puget Systems set out to build a silent computer and they've achieved it. The Serenity runs, under load, quieter than most laptops I've tested run at idle. We can't test the noise level because it basically sits beneath the noise floor of my apartment complex and I just don't have gear sensitive enough to pick it up.

Reconciling the high price (complete with middling warranty) with your desire for a silent machine is really going to be a matter of personal preference and just how much you're willing to spend for a quiet system. Puget Systems clearly gunned to get the Serenity as quiet as humanly possible (in fact our rep was disappointed they couldn't get it down to 10db), sparing virtually no expense, and on that front they're successful. You will, if nothing else, get quality parts if you order a Serenity from them (even the Serenity Mini uses a Seasonic power supply by default). Deciding just how much silent, efficient running is worth is going to vary from user to user, but at least Puget Systems is putting it on the table and offering a custom build that sacrifices flash for an austere, professional design.

Puget Systems' response to the Sandy Bridge chipset bug shows that they're willing to provide better support to end-users than most companies—something you usually only get from a boutique computer vendor. We appreciate what they offer, and if they could knock at least a couple hundred off the price and bump that parts warranty up to three years, we'd have Editor's Choice material on our hands. As it stands, though, I'm left reviewing another system that a lot of users (myself included) would be overjoyed to own but are unwilling to pay for.

Build, Noise, Heat, and Power Consumption
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  • Sagrim - Thursday, February 10, 2011 - link

    I've been in the market for a new computer as of late, and preferably a silent one at that. It has ultimately led me to Puget Computers. And, honestly, I'm seriously impressed with the company.

    A few oversights. First, as mentioned, Puget does not just slap together a computer and hope it is silent. They spent numerous hours designing the ideal configuration for their Serenity line, and only allow upgrades that meet the "standards" of that particular line.

    Next, they actually spend serious time with your computer personally. The customer gets a notebook thanking them for their purchase, and also an entire slew of information pertaining to YOUR purchased computer (benchmarks, temps, etc). It also lists who worked on your computer, what time the work was started/completed -- and, this can also be viewed online via their website so you can track the construction of your computer.

    Another nice addition is they ship a box of all the spare/extra parts that came with every component of your built system. All those extra cables, screws, ties, etc are sent to the user. A trip over to a popular online parts retailer will cost around $1,686 before tax, $1,728 after (depending on shipping method) to build this system almost exactly (figured in $219 for SB cpu, $190 for mobo). I also removed the "Instant Savings" from the quote. Give or take a few dollars, but that is well above the $1,000 quoted in the review. Bringing it to a difference of $421.

    It essentially comes down to if $421 is worth having someone else build the system, test the system, quality check the system, create a binder that tells you ALL about your system, package it for safe shipment, and then offer a 1 year parts, lifetime labor. And, with excellent customer service in case anything does in fact happen to your system during transit, or for that next year (or more if paid for extra 2/3 year parts). Ultimately, that's the peace of mind you get from ordering custom built computers from truly respectable companies that value the customers.

    Sorry for the slight rant, but after reading that it would cost someone about $1,000 for this type of system was a bit much. Where the price was being the main issue of complaint -- the gap isn't nearly as large as the reviewer made it seem. This is a respectable company, and have been around for quite some time.
  • Dustin Sklavos - Thursday, February 10, 2011 - link

    Not $1,000 for this TYPE of system, just equivalent hardware performance. But you're right, they do go through major qualifying with their hardware and communication from order to shipment is excellent.

    And beyond all that, frankly this computer is dead silent. I can't stress enough what it means to not be able to hear a computer AT ALL. Again, though, I'm looking at things from how the average consumer might: pricetag, one year warranty, *BAMF*.

    That's a shame but that's how a lot of shoppers work. If someone was willing to spend up to get premium service and a premium build, though, I'd have no reservations at all about recommending Puget Systems to them, and hopefully we're going to get more of their builds in-house for review soon.
  • Sagrim - Thursday, February 10, 2011 - link

    Falcon Northwest only offers 1 year parts.

    ibuypower only offers 1 year parts, 3 years labor, lifetime technical "support."

    Without scouring too much Dell's website -- they offer 1 year basic warranty, and their hardware warranty...however long that is.
  • Sagrim - Thursday, February 10, 2011 - link

    I guess I'll clarify myself on this...

    Falcon Northwest's "basic" system (Talon) carriers a 1 year parts. All their laptops carry a 1 year parts as well. Their Frag Box/Mach V both carry a 3 year.

    Though, in terms of price -- they all carry a hefty premium as well. A similarly configured Talon is a bit more than the Serenity without the overall sound quality.

    Arguably, Puget should allow upgraded GPUs on their Serenity line. Find a quiet (not silent) line, and offer it. I think that would make it a lot more attractive to people who want a silent, but fully capable gaming machine. People aren't exactly used to paying a premium on virtually silent pc's yet, but big gpu numbers seem to make all the sense in the world for increasing price.
  • JarredWalton - Thursday, February 10, 2011 - link

    Ah, but comparing to FNW is comparing to one of the most expensive boutique system builders around. It's difficult to quantify all of the elements of customer support without being a long-term customer of a company, so all we can really say is how they dealt with us. Puget (and FNW the last time I worked with them) both put in a lot of one-on-one time to make sure things are top notch, and you pay for that experience.

    Anyway, I've priced out everything I think I'd need to build a similar "silent" system -- all parts from Newegg. I get a total price of around $1560 with shipping. That includes sound dampening foam, Scythe fans, OS, and all the other parts used by Puget. So by that measure, the price premium is "only" about $600 -- or put another way, it's almost a 40% markup over what Newegg charges. And I hate to break it to you, but Newegg makes a profit as well, so if you were getting bulk reseller pricing I'd say Puget is at least a 50% markup.
  • Taft12 - Thursday, February 10, 2011 - link

    Puget is certainly not a "bulk reseller". They buy in quantities that might qualify for a few percent less than retail. In many cases, they can (and almost surely do) buy parts CHEAPER from Newegg than the distribution channel.
  • GeorgeH - Thursday, February 10, 2011 - link

    Newegg does make a profit. From their financial statements, they average a ~10% markup over cost; taking overhead into account, their profit margin is around ~1.5%.

    There's no way in hell Puget is getting the same kind of volume discounts as Newegg, which does over $1 Billion in sales every year. I could believe that Puget's cost is ~5% under Newegg's average prices, but not much more than that.

    Subtract ~5% from ~$1500, and you get ~$1400. $2000 is a healthy markup there (~40%), but the article is claiming Puget's markup is twice that.

    But what's a factor of two here or there, right? $1000, $500; who really cares?
  • Taft12 - Thursday, February 10, 2011 - link

    Dell for one (and almost certainly HP, Lenovo, etc) offer up to 4 years hardware warranty INCLUDING on-site service for business PCs and servers.

    Of course you can't get that even if you wanted to on $499 Inspiron trash, but real business warranty coverage is not something you, me, Falcon Northwest or Puget Systems could ever hope to offer.
  • Hubb1e - Thursday, February 10, 2011 - link

    Dustin, your comment about price made it sound like you could get the same components for $1000. When you take into account the extra fans, the quality PSU, the CPU cooler, and some of the other extras you are closer to Sagrim's pricing.

    Yes, you can get a computer with similar performance (same CPU and 5750 video card) for $1000, but you won't get these components for $1000 and I think you should make that clearer in your article.

    This system is truly unique in the marketplace, and while 11db isn't needed for most people, it really shows the capability of Puget and as a flagship quiet model it gives them a lot of credibility in the marketplace with their other machines.

    On another note, I would have liked to have seen you try a bit of overclocking on the CPU, at least at stock voltage, because I'm sure the system had plenty of cooling headroom for a bit more clock.
  • Paulman - Thursday, February 10, 2011 - link

    Really? The review definitely makes it sound like the EXACT SAME components would cost only $1000 fron Newegg:

    "The hardware configuration is largely up to the end user; the quote on our price sheet listed our test system at a fairly onerous $2,149. We're really looking at a little over $1,000 in parts here judging from a trip to NewEgg and some quick and dirty math. No one likes seeing 100% markup on a computer that costs over two bills, so from a pure value perspective the Serenity SPCR Edition can feel like a real bust."

    If the exact same components actually cost more than $1000, I think the review should be updated/corrected with the approx. Newegg price for the SAME components. I definitely feel like I got the wrong idea from the first reading of this article (on that issue) :P

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