The App Store, The Robbing Continues

The only way to get apps onto the iPad is through the app store. Like the iPhone, you have an app store link right on your home screen. As long as you entered your iTunes Store user name at some point all you'll need go do is provide your password once and buy all the apps you want. The problem is price.

On the iPhone the majority of apps are in the $0 - $5 range. While these apps can run on the iPad, they look downright terrible. You either run them at native iPhone resolution which is too small on such a high res screen or double the resolution and make everything look way too pixellated.

What's more annoying about these iPhone applications on the iPad is that they don't rotate at all - getting landscape or portrait right is entirely up to you. For a device that now makes landscape and portrait functionality front and center, this is puzzling.

There isn't a perceptible framerate drop when you do enable the 2x scaling mode of the older apps; it's obvious that the scaling is done in hardware with a fair amount of acceleration. That said, all the little design flaws that developers would like that you probably never notice shine out - for example, images in the application are scaled smoothly, while otherwise bitmapped elements look blocky. You'll find that in practice the iPhone OS application support is largely a novelty, and that iPad optimized apps are greatly preferred.


iPad Apps and iPhone Apps - Segregation at work

This is where the App Store both helps, and creates some confusion. Applications can either be iPad only (these often sport an "XL" or "HD" in the name), or universal, meaning the same application purchase entitles you to a version on the iPad and iPhone. Universal applications are denoted by a small + in the top right corner. In this circumstance, if you've already invested in a particular application, and the developer has updated the app to be universal, you get a two for one deal with a proper iPad version, and the iPhone version. What's annoying is that you have to do this process manually - it'd be extremely helpful if the App Store presented a list of universal applications you've already purchased (on either the iPad or iPhone) for installation.

So, yes you can run old iPhone apps, but no you wont want to. What you will want however are shiny new iPad apps that run at full res. Unfortunately these all seem to start at $9.99. I don't even want to know how much I've spent on apps in the past few days, and most of them aren't even that good. They each just fulfill some specific need that the iPad doesn't otherwise do on its own. This is the strength of the platform, but the pricing just feels wrong.

Apple justifies charging more for iPad apps because they are deeper than their iPhone counterparts. However, in many cases the depth is just an illusion of nice graphics and a great touch Interface. There are other problems as well. The iPad version of Pages for example provides no way to wirelessly share documents with your desktop or notebook. And if you use some features in the OS X version of Pages they get lost upon importing into the iPad version.

The app store is a cash cow for both developers and Apple. While I could get behind the pricing on iPhone apps, I don't believe that iPad apps as a whole justify their prices. The platform is new so this could change. Either way plan on spending a good $60 - $120 on apps after you get your iPad.

User Interface: The Next Generation Video Playback: Almost Perfect & A Giant iPod
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  • BeAloud - Thursday, April 8, 2010 - link

    The rumored new smaller iPad could solve the ergonomics flaws of the current device. I would probably be interested in getting one if these rumors are true!
    http://www.bealoud.com/technology/ipad-mini-rumors...
  • Lunarlog - Thursday, April 8, 2010 - link

    I read your article and it was well-written. I do have to disagree that it is a disappointment. In fact, I find the contrary. Part of the issue is that we are coming out of an economic recession - some people are still on hold as to whether or not to part with $500 when they already have a computer. Was is the same spree as the first iPhone? No. But I wouldn't expect it to be - not in these times. I wrote two articles as well on the topic. I'd appreciate it if you would give them a glance:

    This article came out the day after the iPad was released:
    http://www.lunarlog.com/ipad-review/

    This article was written shortly after the iPad's initial announcement:
    http://www.lunarlog.com/the-apple-ipad-the-good-an...
  • TheHolyLancer - Thursday, April 8, 2010 - link

    only when a pokemon rpg comes to the ipad, either with an emulator or otherwise, will it be a gaming platform for it's targeted audience. or maybe let it double as a guitar hero / rock band instrument.

    of all the games one there, rts is the only one that seems to be fleshed out. fps, driving, action games involving the taps are mostly broken. only rpgs or tower defense / rts games seems to be the games that should have a better experience on touch based input. who don't want to be like a commander that directs battles via the touch interface.
  • Sahrin - Thursday, April 8, 2010 - link

    Anand, I've got to say the Apple conversion you've gone through has really cost you a lot of respect in my eyes. I know, as an Apple fan, this won't matter to you (as facts don't). But the reality of it is, Apple is ultimately like religion. When push comes to shove, there is no quantitative difference between Apple and everything else. What it comes down to is technological laziness, and a blind acceptance of Apple as superior to everything else. Jon Stokes at Arstechnica had the same problem. He OC'ed one too many CPU's, or troubleshooted one too many oddball configurations - and something broke, he just gave up; surrended all his technological know-how and competence to the quiet, white cell provided by Apple. I don't mean to say either you or he got 'dumber' - just that, rather than "do it yourself," rather than apply your knowledge on a daily basis you've just declared yourself smart enough and handed over control and understanding of what you do to Apple. It's like the engineer who builds his own car from scratch finally going over and buying a Ford. Is there anything particularly 'wrong' with that? No. But it's a kind of ... lessening of the man to see him surrrender a passion to something because it's easier.

    I'm really sad to see someone as intelligent as you are (certainly smarter than I am) give yourself over to this kind of laziness. AT is one of the most trusted review sites on the web; and I hope that over time it doesn't erode the way Ars did into a whining, fawning mess.
  • splatl - Thursday, April 8, 2010 - link

    WTF
  • SilverBack - Thursday, April 8, 2010 - link

    The IPad is junk, inflated price and virtually no feature set, why would anyone want this?
    No USB? WTF!
  • manicfreak - Thursday, April 8, 2010 - link

    I also feel the same way.
  • samirotiv - Saturday, April 10, 2010 - link

    You are an ass, a hypocrite, and you're absolutely nobody. I don't think you can comment about Anand's intelligence. Your unwarranted hate towards Apple makes you feel that anybody who appreciates an Apple product is unintelligent.

    You say there's no quantitative difference between Apple products and other products. So can you tell me another currently existing tablet that I can buy that's half as good as the iPad? Is it the pathetic JooJoo?

    If you don't want the iPad because it doesn't have some feature you think you need, then don't buy it. Vote with your money. Stop trolling. I think Anand has mentioned most of it's drawbacks in the review.

    Even if a tablet as good or better than the iPad exists, just writing a favourable review doesn't make Anand unintelligent. I think the review was quite unbiased.

    Your armchair psychology makes your post sound even less credible. Someone ban this clown.

    BTW that was an excellent review Anand, like every other review of yours. Keep up the good work..!!
  • splatl - Thursday, April 8, 2010 - link

    Apple said from the beginning this is not a laptop replacement it is intended to be a device between a Smart Phone and a Laptop. For all waiting for Slate to come out it is still HP crap.
  • ds1817 - Thursday, April 8, 2010 - link

    Always refreshing to read a review on Anandtech. The thoroughness and attention to detail are why I've been reading your website for 12 years now. Keep up the good work!

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