Today, HTC announced the HTC One (E8), a phone that is effectively aimed at providing the One (M8) spec at a lower price point. While the phone doesn’t keep everything, all the key features are still present. The major changes are effectively a move from the Duocam 4MP+2MP camera module to a single 13MP module. Based upon the F/2.2 aperture of this module, it’s likely that this is the same module found in the One mini 2 with OmniVision’s OV13850 sensor. In addition, the materials are changed, with a new plastic unibody design. This is one of the more logical areas to cut costs, as while metal is good from an MD/ID perspective, the cost can easily be an order of magnitude greater than plastic designs.

HTC has also taken the right direction by making two colors with matte finish plastic (Maldives Blue and Misty Gray in the photo above), which can go a long way to improving in-hand feel of the phone. Realistically, matte finishes tend to look better in the long run as well, as glossy finishes have more obvious scratches and tend not to show oil streaks and similar patterns from use. Unfortunately, the one area where HTC cut too deep was the loss of 802.11ac WiFi capabilities, which means that this shares a WiFi module with the One mini 2. This is likely to be a Qualcomm WCN3660 part. I've put a table of the specs below to compare the E8 with the M8.

  HTC One (E8) HTC One (M8)
SoC MSM8974ABv3 2.3 GHz Snapdragon 801 MSM8974ABv3 2.3 GHz Snapdragon 801
RAM/NAND 2GB LPDDR3, 16GB NAND + microSD 2GB LPDDR3, 16/32GB NAND + microSD
Display 5” 1080p LCD 5” 1080p LCD
Network 2G / 3G / 4G LTE (Qualcomm MDM9x25 UE Category 4 LTE) 2G / 3G / 4G LTE (Qualcomm MDM9x25 UE Category 4 LTE)
Dimensions 146.42 x 70.67 x 9.85mm max, 145 grams 146.36 x 70.6 x 9.35mm max, 160 grams
Camera 13MP rear camera, 1.12 µm pixels, 1/3.06" CMOS size, OV13850, F/2.2. 5MP f/2.8 FFC 4.0 MP (2688 × 1520) Rear Facing with 2.0 µm pixels, 1/3" CMOS size, F/2.0, 28mm (35mm effective) and rear depth camera, 5MP f/2.0 FFC
Battery 2600 mAh (9.88 Whr) 2600 mAh (9.88 Whr)
OS Android 4.4.2 with Sense 6 Android 4.4.2 with Sense 6
Connectivity 802.11a/b/g/n + BT 4.0, USB2.0, GPS/GNSS, MHL, DLNA, NFC 802.11a/b/g/n/ac + BT 4.0, USB2.0, GPS/GNSS, MHL, DLNA, NFC
SIM Size NanoSIM NanoSIM

There are some other changes, such as moving the power button to the top-center position rather than top-left or top-right, which is probably the best compromise for ergonomics. The phone also ends up lighter than the One (M8) by 15 grams, which is mostly due to the weight of an aluminum unibody. The headphone jack and USB port remain on the bottom, and the volume rocker is still on the right side of the phone. The same sensor hub and pedometer remains, which means motion launch gestures will be available along with FitBit integration. The barometer also stays for weather information and faster time to lock for GPS. HTC is emphasizing that this phone retains the hardware that makes up the One (M8) while moving it to a lower, more competitive price point for those that don’t care for the metal unibody. This may prove to be an effective strategy, as it would offer a great value for the money in places where the One (M8) is priced around the same as the Galaxy S5 and other high end flagships, and bring price parity to areas where the One (M8) is priced above most flagships.

HTC has stated that China will be the launch market for this phone, but to expect worldwide availability for this phone at a later date. Pricing is around $447 USD / £267 / €329 based upon the price in China but may vary based on other markets.

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  • zebrax2 - Tuesday, June 03, 2014 - link

    HTCs naming scheme this days are just flat out confusing Reply
  • hojnikb - Tuesday, June 03, 2014 - link

    And pricing aswell.

    I wonder what their marketing department (or whoever decides on these things) are smoking.
    Reply
  • Hairs_ - Tuesday, June 03, 2014 - link

    Htc could have shot themselves in the foot here. If this ends up reasonably cheaper than the s5, with a better camera than the m8, there are many buyers who won't see the benefit of the premium option. Reply
  • willis936 - Tuesday, June 03, 2014 - link

    I don't see how it's a better camera at all.

    Also people will buy the M8 over the E8 for the same reason they bought it over the S5: it doesn't feel like a piece of junk.
    Reply
  • Laxaa - Tuesday, June 03, 2014 - link

    Looks nice, but it is a tad too long. The M7 is still the better choice when it comes to design, price and size. Reply
  • uhuznaa - Tuesday, June 03, 2014 - link

    How is a center-top power button ergonomic? It's almost impossible to reach there on that a long phone with one hand without some serious wriggling. Reply
  • jimjamjamie - Tuesday, June 03, 2014 - link

    Top power buttons are just rubbish full-stop, hence why all the other manufacturers don't do it. Reply
  • uhuznaa - Tuesday, June 03, 2014 - link

    They're fine there on smaller phones (like the iPhone) where you can just reach up with a finger and still have it totally out of the way even if you have to grip the phone real tight, but not on such large phones. Center left would be my choice. Reply
  • Zoomer - Tuesday, June 03, 2014 - link

    I actually prefer top power buttons. Side buttons are too confusing with the vol rockers - you know it's the power button if it's on top. Can't say the same if it's on the side.

    Pretty easy to get to on my M7.
    Reply
  • Gunbuster - Tuesday, June 03, 2014 - link

    Let me guess, instead of it being priced at $636 like the HTC One (M8) they will bestow the privilege of it being plastic and price it at $600. Much savings! Reply

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