After our brief motherboard roundup, it was brought to our attention that some of the next generation of Intel motherboards are now up for pre-order in China. From tmall.com, it seems that motherboards described as being from MSI’s 'Z97' Gaming line up are on offer for pre-order from ¥999 ($160) to ¥2199 ($350). Given that these seem to be ahead of any official launch, the translated text states that these motherboards will be shipping in May. Almost ironically, the images used for these motherboards were taken from media reports on the MSI range with the chipset markings covered up.

In the sale are the:

  • MSI Z97 Gaming 3 (¥999 / $160)
  • MSI Z97 Gaming 5 (¥1399 / $225)
  • MSI Z97 Gaming 7 (¥1799 / $289)
  • MSI Z97 Gaming 9 (¥2199 / $350)
  • MSI Z97-I Gaming (¥1299 / $209)

Not many specifications are given above and beyond what we know already from the images MSI has allowed the media to publish. The seller does liberally put ‘Haswell Refresh Z97’ on most of the products. We do have the phrase ‘Expected delivery time May 30’ on each of the items as well.

The advantages of putting items up for pre-order mean that early adopters can ensure a copy and know what is coming. It happens in the video game industry, where users know what is coming months in advance, or even in mobile phones where a big press event is held a month before launch - but not in the computer hardware industry. Normally motherboard retailers should be holding back from selling until launch, however if any of them get stock you might imagine that it would be beneficial to business to sell it now (or take preorders) than keep it in their storehouse.

Source: tmall.com

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  • Creig - Monday, April 28, 2014 - link

    I've found it better to wait until a new motherboard series has gone through two or three updates before purchasing one. The manufacturers always seem to find bugs/flaws that are usually ironed out in subsequent versions. Reply
  • TesseractOrion - Friday, May 02, 2014 - link

    Agree with that. It's sometimes a pain to be on the bleeding edge (it's called that for a reason lol)! As with software, a few patches/updates make all the difference considering how often stuff is pushed out the door early due to time constraints/marketing purposes... Reply
  • Gigaplex - Monday, April 28, 2014 - link

    "Almost ironically, the images used for these motherboards were taken from media reports on the MSI range with the chipset markings covered up."

    And your first response was "looks legit, let's post an article about it as if it was confirmed factual"?
    Reply
  • VirginiaBCarter - Monday, April 28, 2014 - link

    Normally motherboard retailers should be holding back from selling until launch, however if any of them get stock you might imagine that it would be beneficial to business to sell it now (or take preorders) than keep it in their storehouse. http://bit.do/kWKE Reply
  • CZroe - Wednesday, April 30, 2014 - link

    "The advantages of putting items up for pre-order mean that early adopters can ensure a copy and know what is coming. It happens in the video game industry, where users know what is coming months in advance, or even in mobile phones where a big press event is held a month before launch - but not in the computer hardware industry."
    Actually, I preordered my GeForce 3 in hopes to have it for @LANta.con 2001 but it wasn't released in time. :( I ended up canceling and buying at retail because Visiontek offered it first at Electronics Boutique (Visiontek was always first to OEM and this was their first retail product). I was mad because I had to run my friend's 1.5v ATI All-in-Wonder Radeon in my new Pentium IV system since my Intel D850GB couldn't fit my 3.3v Voodoo 3 3000 AGP. He got all the attention with his crappy Pentium III eMachine in an Alienware-style case with a fake Alienware case badge. :(
    Reply

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