Since Apple launched the first iPad two years ago, the tablet market has evolved rapidly. While slate tablets were nothing new, the original iPad was the first serious tablet to be built around smartphone components and a user interface designed specifically for touchscreen input. The hardware was enough to run the OS smoothly while maintaining good battery life, the thin and light form factor lent itself to easy portability, and the touch-based user experience was miles better than earlier devices based on desktop operating systems. 

We take it for granted now, but this was all news back in 2010, and the iPad was practically in a category of its own, with no real competitors to speak of. After Apple started shipping the iPad, the segment basically exploded—we had Google jump in with Honeycomb, HP got into it (and then out of it) with webOS, RIM had a go with the PlayBook, Amazon pushed the Kindle line into the tablet space, and Microsoft created its next release of Windows with tablets in mind. Along the way, Apple updated the iPad, both on the software side with multitasking, a new notifications system, and a myriad of UI updates, as well as launching second generation iPad hardware. The iPad 2 was a comprehensive update, bringing a dual core processor, unrivaled graphics performance, cameras fore and aft, and a ground up redesign that brought a thinner and lighter form factor. 

The iPad 2 was a significant improvement over the original—faster, more portable, and generally a far more polished device. Not that it was perfect: iOS 4 still had issues with smooth multitasking and an archaic notifications system, the cameras were mediocre, and the XGA display, while a great quality panel, didn’t have the kind of pixel density expected of a premium mobile device. The iPad 2 hit market around the same time as Honeycomb (in Motorola’s Xoom) early last year, and at first Apple still held a major edge in terms of hardware. As more impressive Honeycomb devices like Samsung’s Galaxy Tab 10.1 and the ASUS Transformer Prime were launched, along with Ice Cream Sandwich looming on the horizon, Android became a much more viable tablet alternative to iOS. And with Microsoft planning for a major push later this year for ARM-based Windows 8 tablets centered around the Metro UI, Apple has never faced such stiff competition in the tablet space. Which brings us to the third generation of iPad hardware.

It has a display resolution that dwarfs most high-end desktop displays. The panel also puts a real emphasis on quality, not just resolution. For a computing device targeted squarely at the consumer market, both of these things are rarities.

Its SoC is the absolute largest ever squeezed into an ARM based tablet. The chip itself is even bigger than what you find in most mainstream notebooks. It’s expensive, it puts out a ton of heat and it offers a tremendous GPU performance advantage over anything else in its class.

And it has a battery that’s larger than what ships in the current crop of similarly sized ultraportables and Ultrabooks.

The new iPad doesn’t significantly change the tablet usage paradigm, but it does put all previous attempts at building hardware in this space to shame. It’s the sort of no holds barred, performance at any expense design that we’re used to seeing from enthusiast PC component vendors—but in a tablet...from Apple. 

Welcome to the new iPad.

The new iPad
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  • sciwizam - Wednesday, March 28, 2012 - link

    Did the test suite change from your review of the Galaxy Tab 10.1 LTE? Reply
  • Anand Lal Shimpi - Wednesday, March 28, 2012 - link

    It did indeed, let me see if I can't run the updated suite on the Galaxy Tab 10.1 LTE though...

    Take care,
    Anand
    Reply
  • jadawgis732 - Wednesday, March 28, 2012 - link

    Hey Anand, I always wanted to say how much I admire your reviews, and how unbiased and untouched by corporate dollars they are. Keep up the great work! Also, it's very nice to see you responding to replies in the comments! Reply
  • Anand Lal Shimpi - Thursday, March 29, 2012 - link

    Thank you for the kind words and for reading the site :)

    Take care,
    Anand
    Reply
  • medi01 - Thursday, March 29, 2012 - link

    Samsung Galaxy Tab randomly dissapearing from charts where it would look favourably indeed leaves "unbiased" impression. (For instance color gamut is on par with "ipad 3" and way above ipad2) Reply
  • Anand Lal Shimpi - Friday, March 30, 2012 - link

    I promise it's not that sinister :) I simply opted to compare to the best of the best out there today as far as Android tablets are concerned: the ASUS Transformer Prime.

    I understand the desire for more results so I'll be working on them in the background over the weekend.

    Take care,
    Anand
    Reply
  • xytc - Wednesday, March 28, 2012 - link

    I've heard that Apple's strong marketing campaign penetrates pussies, so if you have an Apple product you're nothing but a pussy. LMFAO Reply
  • PeteH - Wednesday, March 28, 2012 - link

    Really? Reply
  • MobiusStrip - Thursday, March 29, 2012 - link

    "LMFAO"?

    Wow, low humor threshold.
    Reply
  • Wardawg - Thursday, April 05, 2012 - link

    Well most people adept in technology or use tech in their buisness use apple products: djs programmers, and others, and frankly I see more iPhones being used than androids. So apparently most of the world is pussies by your definition. Please do research before you bash a company's products Reply

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