The AMD CES 2021 Keynote: A Live Blog from 11am ET / 8am PT
by Dr. Ian Cutress on January 12, 2021 9:37 AM EST- Posted in
- CPUs
- Gaming
- AMD
- GPUs
- Trade Shows
- Live Blog
- Zen 3
- Renoir
- CES 2021
- RX 6000 Series
10:53AM EST - For the second year in a row, AMD has an official CES Keynote. A year on from the launch of Ryzen 4000 Mobile series processors, and after a recent hit with Zen 3-based Ryzen 5000 as well as RX 6000 GPUs, we're going to see what AMD has in store for us at the show this year. We're still waiting on the other Zen 3-based hardware, as well as more details about GPUs.
10:55AM EST - We should be starting here in just a few minutes
10:55AM EST - Dr. Lisa Su will be presenting
11:00AM EST - Here we go, 2 minute countdown
11:02AM EST - First up is Gary Shapiro, head of the CTA
11:02AM EST - Going over Lisa's credentials
11:02AM EST - Strong bets, meaningful partnerships, accelerating growth of AMD
11:03AM EST - Cutting edge tech to change the world
11:03AM EST - Redefining the industry
11:03AM EST - The future of entertainment, gaming, and work
11:03AM EST - AMD powers the most important services
11:03AM EST - Schooling to consoles to the cloud
11:04AM EST - Dr. Su is an engineer, a technologist, and a problem solver
11:04AM EST - Formerly IBM, Freescale (NXP)
11:04AM EST - AMD Intro video time
11:04AM EST - Hardware needs heart, software needs soul
11:05AM EST - Video of all the hackers
11:05AM EST - Mercedes F1 team!
11:06AM EST - Starting every Jan together, so virtual keynote is different to normal
11:06AM EST - Starting with COVID
11:07AM EST - 2020 was a productive year - accelerating the pace of digital transformation
11:07AM EST - The industry met the challenge
11:07AM EST - Driving innovation with partners and meeting the requirements of a digital first world
11:07AM EST - AMD COVID-19 HPC Fund
11:08AM EST - pooling resources on a challenge
11:08AM EST - Over 12 PetaFLOPs of compute donated as part of the fund
11:08AM EST - Now a researcher video
11:08AM EST - People in a variety of disciplines came together
11:09AM EST - Never enough computing available
11:09AM EST - AMD's donations allows us to make sense of the big data
11:09AM EST - Lawrence Livermore
11:10AM EST - Jobs that used to take weeks now run hours - it matters in a pandemic
11:10AM EST - 55 departments at University of Austin working on COVID
11:10AM EST - Leading to real answers
11:11AM EST - Israel as well
11:11AM EST - Positioning us better for the next pandemic
11:11AM EST - Business digital transformations that would have taken years were done in weeks
11:12AM EST - Record breaking video collaboration metrics
11:12AM EST - PC is ever more essential
11:12AM EST - Our relationship with technology has changed the way we do everything
11:12AM EST - It all requires high performance computing
11:13AM EST - Today will focus on high-perf compute
11:13AM EST - Starting with Microsoft and Panos Panay
11:13AM EST - Microsoft is learning to work differently
11:14AM EST - Still adapting, still learning
11:14AM EST - How we connect is changing, how we work is changing, how we learn is changing
11:14AM EST - even how we game is changing
11:14AM EST - The PC is more essential than ever before
11:14AM EST - It's not only a productivity tool, it's a connection tool
11:14AM EST - It's our responsibility to help our customers make those connections
11:15AM EST - The devices, the cloud, the consoles
11:15AM EST - Partnership with AMD is broad
11:16AM EST - Co-engineering between Microsoft and AMD
11:16AM EST - AMD's momentum is incredible, working with Lisa a long time
11:16AM EST - Xbox series S and Series X
11:16AM EST - What it means to deliver an incredible gaming experience
11:16AM EST - Highest performance console on the planet
11:17AM EST - Driving RDNA2 into the console and into the PC
11:17AM EST - Helping gamers push forward
11:18AM EST - Time for a video
11:18AM EST - Devices and gaming
11:19AM EST - Pluton
11:19AM EST - Threadripper Pro
11:19AM EST - Back to AMD
11:19AM EST - Last year, 300m PCs and Chromebooks sold
11:19AM EST - Expected to grow in 2021
11:20AM EST - PC has never been more essential
11:20AM EST - Zen 3
11:20AM EST - Leadership perf and efficiency
11:20AM EST - Largest Gen-on-Gen increase on Ryzen
11:20AM EST - fastest CPUs in the world for gamers and creators
11:20AM EST - Announcing Ryzen 5000 Mobile
11:21AM EST - Only 8-core x86 processor for ultrathin
11:21AM EST - The performance dictates what we can do
11:22AM EST - A significant step forward in perf and efficiency
11:22AM EST - 8 Zen 3 cores
11:22AM EST - Suitable for office and video editing and design
11:22AM EST - Setting the new bar for leadership performance
11:22AM EST - Ryzen 7 5800U
11:22AM EST - 4.4 GHz
11:22AM EST - PCM10 is +7% here
11:23AM EST - Battery life also important
11:23AM EST - 21rs video play back, 17.5 hours MobileMark 2018
11:23AM EST - Major jump over previous generation
11:23AM EST - Millions of people buy notebooks to play games
11:23AM EST - Desktop like perf in notebook form factor
11:23AM EST - HX series processors
11:24AM EST - Building the best gaming notebook processors, unlocked for overclocking
11:24AM EST - These have double the cache compared to last gen
11:24AM EST - 100+ Frames Per Second at 1080p on Horizon Zero Dawn
11:25AM EST - 4K High as well
11:25AM EST - (Is the double cache paired with an 8-core CCX? That would be effective quad-size cache)
11:25AM EST - Expecting 50%+ more gaming notebooks on AMD this year
11:26AM EST - Coming in February
11:26AM EST - HP CEO time
11:28AM EST - Partnership in commercial to ultrathin to gamer/creator PCs
11:28AM EST - Working on AMD commercial systems for 6-7 years
11:29AM EST - Since the early Ryzen layouts
11:29AM EST - Now for gaming
11:30AM EST - 80% of US citizens have played a game in the last 6 months
11:30AM EST - $147B TAM
11:30AM EST - More frames, more pixels, more immersive experiences
11:30AM EST - Hottest products are the consoles
11:30AM EST - Custom AMD SoCs with Ryzen and Radeon
11:30AM EST - AMD is pushing 5K gaming
11:30AM EST - 4K gaming
11:31AM EST - Now GPUs
11:31AM EST - RX 6000 series
11:31AM EST - Leadership at the high end
11:31AM EST - Millions of gamers are excited
11:31AM EST - Driving record number of gaming systems from OEMs and system builders
11:31AM EST - Underlying is RDNA2
11:32AM EST - RDNA2 is coming to gaming notebooks next
11:32AM EST - Dirt 5, 1440p Ultra High settings, 60 FPS+
11:32AM EST - First half of the year will have new discrete RDNA2 GPUs as well
11:33AM EST - These would be smaller Navi versions?
11:33AM EST - Lucasfilm partner spot time
11:34AM EST - Brand new Sydney studio, 5th studio
11:34AM EST - Infrastructure is the render farm
11:34AM EST - Sydney is exclusively AMD
11:34AM EST - Enabled the studio to hit the ground running
11:34AM EST - Early adopter of AMD Threadripper
11:34AM EST - TR enables scale and flexibility
11:35AM EST - Need as much firepower as possible
11:35AM EST - Enabling more power in someone's hands than anyone has had before
11:35AM EST - For both interactive and overnight processes
11:35AM EST - In a way they never have before
11:35AM EST - Changes how you approach the creative process
11:36AM EST - Pushing the envelope
11:36AM EST - Enabling artists to do more - working with new codecs and new file sizes in a cost effective way
11:36AM EST - It used to be only in bespoke hardware systems
11:37AM EST - Time for a Lucasfilm video
11:38AM EST - Lenovo CEO partner spot time
11:38AM EST - Working from home trend has shown the PC to be a required productivity tool
11:38AM EST - Any predictions saying that phones and tablets would replace the PC have fallen away
11:39AM EST - Addressing customer needs with a broad portfolio of AMD solutions
11:39AM EST - Leading gaming systems recognized by eSports enthusiasts
11:39AM EST - ThinkPad, Thinkbook, ThinkStation
11:39AM EST - Inspire the world
11:40AM EST - Smarter Technology for All
11:40AM EST - Connectivity for all
11:40AM EST - Embedding 5G for always connected
11:40AM EST - Customers need a breakthrough in existing technologies that are now essential
11:40AM EST - AI, hardware innovations
11:40AM EST - Lenovo is a customer-centric company
11:41AM EST - Making the biggest impact on customers
11:41AM EST - Now for FORMULA 1
11:41AM EST - MERCEDES F1
11:41AM EST - SIR LEWIS
11:42AM EST - and Toto
11:42AM EST - (Lewis hasn't signed a contract for 2021 yet, has he?)
11:42AM EST - AMD sponsors the Merc F1 team
11:42AM EST - Lets talk to Sir Lewis about gaming
11:42AM EST - console chat
11:42AM EST - Lewis' dad was always working with computers, his own IT business
11:43AM EST - Lewis learned to take apart PCs and build them
11:43AM EST - Takes his PS5 on the road with him
11:43AM EST - With a gaming monitor and headset
11:44AM EST - The role of technology in racing
11:44AM EST - Everything on an F1 car is built in house
11:44AM EST - except tires and brakes
11:44AM EST - Designed on CAD, bespoke software, aero data and analysis
11:44AM EST - real wind tunnel, virtual wind tunnel
11:44AM EST - advancing all the time
11:44AM EST - Each weekend has a 500GB+ data download
11:45AM EST - goes back to the UK HQ to digest and analyze
11:45AM EST - simulations throughout the weekend
11:45AM EST - setup, strategy
11:45AM EST - allows engineers and drivers to get ahead
11:45AM EST - direct link to how the car behaves
11:45AM EST - Everytime the car gets back into the garage and the data is downloaded
11:45AM EST - Analysed quickly allowing the driver and engineer to react in real time
11:46AM EST - needs more compute, always
11:46AM EST - Collaboration is more than just a sponsored logo
11:46AM EST - Marketing and branding is just the icing on the cake
11:46AM EST - Only a few partnerships are technical collaborations
11:46AM EST - AMD makes their way into our performance departments
11:47AM EST - aerodynamics, simulations
11:47AM EST - giving us an advantage
11:47AM EST - Also Merc Formula E and eSports
11:47AM EST - Growing our eSports department
11:47AM EST - a real professional team
11:47AM EST - audience is growing
11:47AM EST - area of performance, development, setup
11:47AM EST - giving a competitive advantage
11:47AM EST - Mercedes count on AMD
11:48AM EST - New F1 season starts soon (but China and Australia have been postponed, but Imola is back on the calendar!)
11:48AM EST - (Sorry everyone, I'm an F1 fan)
11:48AM EST - Now for EPYC
11:48AM EST - EPYC has been adopted by the biggest cloud, the fastest supercomputers
11:48AM EST - Being used everywhere
11:49AM EST - Powering internal infrastructure
11:49AM EST - Including Teams on Azure
11:49AM EST - All these customers will take as much compute power as they can get
11:49AM EST - Now for 3rd Gen EPYC, Milan
11:49AM EST - 64 cores on Zen 3
11:49AM EST - Demo running WRF
11:50AM EST - Weather prediction running in 120+ countries
11:50AM EST - CPU based
11:50AM EST - Two milan vs two Xeon Gold
11:50AM EST - +68% faster on single socket, 2x32-core Milan vs 2x28-core Xeon Gold 6258R
11:51AM EST - More to come
11:52AM EST - That's a wrap
15 Comments
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j@cko - Tuesday, January 12, 2021 - link
Fun fact, AMD was a sponsor for Ferrari and Ferrari was on championship winning streak.AMD then switched to Mercedes and guess what... Mercedes went on this crazy championship streak.
It's a funny coincidence.
elforeign - Tuesday, January 12, 2021 - link
that's pretty funny and peculiar actually. I wasn't aware of this until you pointed it out.silverblue - Thursday, January 14, 2021 - link
AMD were Ferrari sponsors from 2002 until 2019, however Mercedes has won every title going since 2014. So, six constructors titles and six drivers world championships before AMD hopped on board.esha_fatima - Saturday, July 10, 2021 - link
This post is really very essential and authentic and creative because it has all the abilities that must be in the duo skin have but there are also very beneficial and valuable Essay Writing Services available which are giving their best and fantastic services all over Pakistan.Teckk - Tuesday, January 12, 2021 - link
Ok, that was not too exciting.jcdl - Tuesday, January 12, 2021 - link
I was hoping to see some product announcements from Lenovo to match what Intel put out yesterday. Just when they finally brought back 16:10 and 3:2 displays my dreams were crushed by quad core Intel CPUs.Hulk - Tuesday, January 12, 2021 - link
Any mention of when zen 3 will have widespread availability?Targon - Tuesday, January 12, 2021 - link
CES is more to talk about new products and isn't about talking about already released products(the quarterly results Q&A is where you may get the answer). My feeling is that over the next month there should be a significant improvement in availability since we are through the holiday shopping season.ellcon17 - Tuesday, January 12, 2021 - link
Where is threadripper?! Come on!bernstein - Tuesday, January 12, 2021 - link
aw snap, was hoping for more milan news!i know the big guys already have it, i really look forward for us mere mortals :-D