ASUS Zen Press Event Live Blog (11:30am Taiwan, 3:30am UTC)
by Ian Cutress & Anton Shilov on June 4, 2018 10:34 PM EST- Posted in
- Laptops
- Systems
- Asus
- Trade Shows
- Press Event
- Zen
- Computex 2018
11:27PM EDT - Anton and I are at ASUS' consumer press event, more often called the 'Zen' press event. We expect a quick flurry of launches from Jonney Shih, so stay tuned for our coverage. The event is set to start at 11:30am Taiwan time (11:30pm ET).
11:28PM EDT - Just under three minutes to go here
11:28PM EDT - The place is packed
11:29PM EDT - There was such a big rush for seating, that Anton and I didn't even get seats next to each other
11:29PM EDT - But in comparison to the ASUS ROG press event yesterday, this is the more 'Zen' oriented event for consumer products not focused on gaming
11:30PM EDT - On the sides of the room are the 'Zenbook' logos
11:30PM EDT - 10 seconds
11:31PM EDT - Here we go
11:31PM EDT - Intro video
11:31PM EDT - 'AI' flashes up
11:31PM EDT - 'be bold'
11:31PM EDT - 'stunning', 'slim'
11:31PM EDT - 'unleash your creative power'
11:32PM EDT - It's technically called the Unleash Your Creative Power press event
11:32PM EDT - Jonney Shih to the stage
11:32PM EDT - >He's not in a leather jacket this time
11:33PM EDT - We have always believed that the best technology is the one is used by everyone
11:33PM EDT - Over the last decade, unique innovations to market. Over that time we have focused on challenging the boundaries
11:33PM EDT - perfecting the computing experience
11:33PM EDT - bringing out the best in everyone
11:34PM EDT - Unleashing creative power with beauty, performance, innovation, and state of the art technologies
11:34PM EDT - including AI
11:34PM EDT - Marcel Campos to the stage
11:34PM EDT - ASUS Global PC and Phone Marketing Senior Director
11:35PM EDT - New collection of products
11:35PM EDT - Health
11:35PM EDT - ASUS cares about health
11:35PM EDT - New products with healthcare in mind
11:35PM EDT - Hypertension affects 9m every year
11:35PM EDT - Our product to know their health conditions in advance anywhere at any time
11:36PM EDT - Heart Rate, Sleep Quality, Activity Data, De-stress Index
11:36PM EDT - But blood pressure data is still not possible on smart devices
11:36PM EDT - New health tracker device
11:36PM EDT - Special device with metal plates
11:36PM EDT - ASUS HealthAI Algorithm
11:36PM EDT - Color LCD
11:36PM EDT - Optical Sensors
11:37PM EDT - Gorilla Glass
11:37PM EDT - ECG Sensors
11:37PM EDT - All the technologies in a watch
11:37PM EDT - ASUS VivoWatch BP
11:37PM EDT - First wearable blood pressure tracking watch
11:37PM EDT - Measured in 15 seconds with two different sensors
11:37PM EDT - Measures systolic, diastolic
11:38PM EDT - Different to anything on the market today
11:38PM EDT - More convenient
11:38PM EDT - Help users to correlate data for wellness
11:38PM EDT - Creates a profile of health conditions over tie
11:38PM EDT - gives suggestions to control blood pressure
11:39PM EDT - tracking of data should be continuous
11:39PM EDT - 28-day battery life in normal use
11:39PM EDT - 70% smaller and 50% lighter than competitive devices
11:39PM EDT - Beauty and Fashionable
11:39PM EDT - Medical Grade silicon bands
11:40PM EDT - Now ASUS Vivobook
11:40PM EDT - Something fresh, fashionable and modern this time around
11:40PM EDT - Video time. 'Be your one true color'
11:40PM EDT - 'Colour outside the lines'
11:40PM EDT - >Ha, using the British spelling of Colour
11:41PM EDT - VivoBook in several colors
11:41PM EDT - Icicle Gold, Gun Metal, Star Grey, Firmament Green, Silver Blue, Icicle Gold, Rose Gold
11:42PM EDT - Making egonomics more important than ever
11:42PM EDT - Ergo lift -
11:42PM EDT - notebook moves up when you open it, making it easier to type
11:42PM EDT - NanoEdge display - 86% screen to body ratio
11:42PM EDT - 89% of S13
11:42PM EDT - 4.3mm bezel
11:42PM EDT - S13, S14, S15
11:43PM EDT - Up to Core i7
11:43PM EDT - >Now for models on stage with the devices
11:43PM EDT - >All female ...
11:43PM EDT - >The middle one clearly doesn't want to be there
11:43PM EDT - Now for Zenbook
11:44PM EDT - Premium notebook lineup
11:44PM EDT - Video time recapping Zenbook history
11:45PM EDT - Elegant and Sophisticated
11:46PM EDT - Zenbook S built to be ultraportable, ultrathin, ultra light
11:46PM EDT - Ergo lift design again
11:46PM EDT - ISO-compliant tilt
11:46PM EDT - 145 degree tilt
11:46PM EDT - 4K NanoEdge 13.3-inch display
11:46PM EDT - 8th Gen Core i7, 1TB SSD, 16 GB DRAM, TB3 Type-C
11:47PM EDT - 2133 MHz memory
11:48PM EDT - New color - Burgundy Red
11:48PM EDT - >That actually looks quite nice
11:48PM EDT - Metallic finish
11:48PM EDT - Red on the inside
11:49PM EDT - Zenbook Pro 14 now
11:49PM EDT - first ever 14-inch
11:49PM EDT - with Ergolift and 5.2mm bezel
11:49PM EDT - Core i7 and GTX 1050 MaxQ
11:49PM EDT - 1TB SSD and 16GB Optane
11:49PM EDT - >What, Optane and NVMe SSD ???
11:49PM EDT - Also Zenbook Pro 15
11:50PM EDT - Support 4K 15.6-inch
11:50PM EDT - Supports three extra 4K displays via TB3 and HDMI
11:50PM EDT - 4x4K displays total
11:50PM EDT - 132% sRGB
11:50PM EDT - 100% Adobe RGB
11:51PM EDT - Pantone certified, Delta E < 2
11:51PM EDT - GTX 1050 Ti and Core i9
11:51PM EDT - 1TB NVMe, 16GB DDR4 memory
11:51PM EDT - 18.9mm
11:51PM EDT - 5.5-inch screenpad
11:52PM EDT - touch pad is a screen
11:52PM EDT - Intelligent touchpad
11:52PM EDT - Apps for Screenpad
11:52PM EDT - launcher, calendar, music player, calculator
11:52PM EDT - Changes interface to common apps, like MSWord
11:52PM EDT - Quick options for Excel, Word
11:53PM EDT - Shortcuts to common options
11:53PM EDT - Control youtube video
11:53PM EDT - Sync smartphone with Screenpad for notifications
11:53PM EDT - or smartphone games
11:53PM EDT - Personalise the wallpaper on the screenpad
11:54PM EDT - Versatile second screen
11:54PM EDT - More than just a luancher for shortcuts
11:54PM EDT - An extended screen too
11:54PM EDT - Screen Extender Mode
11:54PM EDT - Drag and drop the window into the screen pad
11:55PM EDT - Like a second monitor
11:55PM EDT - 'It's awesome'
11:55PM EDT - Endless possibilities
11:55PM EDT - SDK will soon be developers
11:56PM EDT - 'Everyone can be a hero'
11:57PM EDT - Gal Gadot video
11:57PM EDT - She's being sponsored by everyone these days
11:58PM EDT - Second video of Gal Gadot now
11:59PM EDT - Intel to the stage
12:00AM EDT - 7 years ago first zenbook
12:01AM EDT - Discussing Intel Keynote later today
12:04AM EDT - >They're not saying much beyond praising each other
12:04AM EDT - Sneak Peak of concept product
12:04AM EDT - later
12:05AM EDT - Microsoft to the stage as well
12:07AM EDT - AI, ML, etc
12:08AM EDT - Movidius at the edge
12:08AM EDT - ScreenPad is the innovation that differentiates the products
12:09AM EDT - Now discussing history of devices that evolved the ecosystem
12:09AM EDT - Searching for the next big thing
12:10AM EDT - Now discussing a concept product
12:10AM EDT - Project Precog
12:10AM EDT - AI meets the PC
12:10AM EDT - Always starts with People
12:10AM EDT - AI is not just a term, it is a way to solve problems
12:10AM EDT - 'What is the best form factor for an AI PC?'
12:11AM EDT - So now dual screen
12:11AM EDT - Convertable dual screnen PC
12:11AM EDT - Stand mode, book mode
12:11AM EDT - Or tent mode
12:11AM EDT - Flat mode for two player games
12:12AM EDT - One screen can be keyboard and mouse
12:12AM EDT - removes keyboard / touchpad when key/mouse is attached
12:12AM EDT - Use stylus/pen
12:12AM EDT - It predicts what you are doing
12:13AM EDT - 'AI Maximized Battery Life Span'
12:13AM EDT - >This is on the Zenfone 5 as well
12:13AM EDT - Use Excel on main screen, second screen uses AI to suggest ways to show the data
12:13AM EDT - Cortana enabled
12:14AM EDT - Intel Movidius inside
12:14AM EDT - Hardware accelerated visual intelligence
12:14AM EDT - real-time object recognition
12:14AM EDT - Alexa as well
12:14AM EDT - Demo to the stage
12:15AM EDT - Demo unit on stage
12:15AM EDT - It looks 13-inch
12:15AM EDT - Live working demo
12:16AM EDT - Still in development
12:16AM EDT - Planned availability in 2019
12:16AM EDT - plan to make it real
12:17AM EDT - OK looks like we're done. Run to the next event!
5 Comments
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PixyMisa - Tuesday, June 5, 2018 - link
Touchpad screen seems like a much better idea than Apple's touchbar. I'll be interested to see what is done with that.UnNameless - Tuesday, June 5, 2018 - link
Dig the watch ability to measure blood pressure and I was hoping for such capability on the next Apple Watch, but the method of deployment I think is wrong on Asus. Aside from the in-esthetic part, it should be something seem less on the bottom part of the watch not on the top.Gothmoth - Tuesday, June 5, 2018 - link
meh........ what a boring event.soliloquist - Tuesday, June 5, 2018 - link
First Picture...zoom in, second row center, great timing ;)HStewart - Tuesday, June 5, 2018 - link
When I first saw Zen on title - I thought of AMD but then I remember that ASUS has used Zen for a long timeSo here is some thoughts
1. Did AMD choose the Zen name because they want there chips in ASUS because of gaming?
2. Could ASUS sue AMD for using the Zen name in there chips
Just interesting thoughts