honor Press Event Live Blog
by Ian Cutress & Joshua Ho on August 16, 2016 10:57 PM EST- Posted in
- Smartphones
- Huawei
- honor
11:02PM EDT - We're in the California Academy of Sciences awaiting the honor presentation
11:02PM EDT - lots of dual camera material out the front, so it's likely the launch of a dual camera smartphone
11:03PM EDT - honor is a more value oriented NA/EMEA brand for Huawei
11:05PM EDT - Ian on text, Josh on photos
11:05PM EDT - Now starting with a non-honor host
11:06PM EDT - Wifi at the event is a bit dead
11:06PM EDT - George Zhao on stage, President of honor
11:07PM EDT - 'welcome to honor 8 launch event'
11:07PM EDT - 'Excited to bring honor to US market'
11:07PM EDT - 'honor started in 2013'
11:07PM EDT - 'dedicated global leading smartphone e-brand'
11:07PM EDT - 'honor now in 74 countries'
11:08PM EDT - Europe, Russia, Middle east, Japan, India
11:08PM EDT - 'but most important market is US'
11:08PM EDT - 2015 sold 40M devices with a $6B revenue
11:09PM EDT - Last year Huawei did 100M with $22B, I wonder if that figure included this?
11:09PM EDT - 'our growth rely on word of mouth and power of internet
11:09PM EDT - '45% market share in 300-399 euro in Finland'
11:10PM EDT - 'honor, born for the young' 'rely on the millenial'
11:10PM EDT - 'young at heart is more important'
11:10PM EDT - now for a promo video
11:11PM EDT - Video is a mix of BMX, gymnastics and Splatoon
11:11PM EDT - 80% of honor 'fan's are 18-34 and 80M global users
11:12PM EDT - Interesting list of interests in markets
11:12PM EDT - 'know the needs of the user' 'always connected'
11:13PM EDT - 'fastest speed on internet means more money in wechat'
11:13PM EDT - This is still the intro for the benefit of partners, describing the business and vision
11:13PM EDT - 'Innovation, Quality, Style'
11:14PM EDT - 'Leading Innovation' - first octa core with LTE Cat 6, parallel dual rear camera
11:14PM EDT - Honor 6 Plus was 2x8MP cameras
11:15PM EDT - 'the industry follow the dual camera trend'
11:16PM EDT - 'technology meets style'
11:17PM EDT - 'flagship doesn't equal high prices'
11:17PM EDT - 'honor is an e-brand, and we rely on the internet to reach our customers'
11:17PM EDT - this means reduced distribution costs
11:18PM EDT - 'platforms for creatives'
11:18PM EDT - honor has a film festival
11:19PM EDT - 'honor fans party'
11:20PM EDT - 'honor sponsored the FISE extreme sport world series'
11:20PM EDT - 'stay together with young people also make me feel young and help honor to keep this philosophy'
11:22PM EDT - 'Building a future with our partners'
11:23PM EDT - 'On Amazon Prime Day, the Honor 5X was the most popular smartphone'
11:23PM EDT - Announcing Honor 8 to the US market
11:24PM EDT - 3 days ago in China, sold 280k units in four hours
11:24PM EDT - Taylor Wimberley on stage, honor 8 PM
11:25PM EDT - 'Honor's latest flagship'
11:25PM EDT - dual camera, very Huawei like in its design
11:25PM EDT - 2.5D glass on edges
11:26PM EDT - A dark electric grue color
11:26PM EDT - 'pure tapered finish'
11:27PM EDT - Milled 3D diffraction in the glass. Honor has 15 layers including filters and color-etched nano-film
11:27PM EDT - Bump-free design, dual-lens camera
11:27PM EDT - Smooth transition between glass and metal, diamond cut
11:27PM EDT - 'perfect fit for the hand'
11:28PM EDT - Midnight Black, Pearl White and Sapphire Blue. All three for the US
11:28PM EDT - Protective case and leather case available
11:28PM EDT - Kirin 950, quad A72 + quad A53 on 16nm FF+
11:29PM EDT - 32/64GB storage eMMC 5.1, 4GB LPDDR4
11:29PM EDT - MicroSD up to 128GB
11:29PM EDT - PCMark results, beats S7/S7 Edge
11:30PM EDT - i5 coprocessor for low power functions
11:30PM EDT - 10 4G bands and Carrier Aggregation
11:30PM EDT - VoLTE
11:30PM EDT - Supports Band 12
11:31PM EDT - NFC
11:31PM EDT - 5.2-inch 1080p, 96% NTSC
11:31PM EDT - JDI display 'perfect size in your hand'
11:31PM EDT - 'Eye-care technology' 3D color temperature adjustment
11:32PM EDT - 3000 mAh with 9V/2A fast charging
11:32PM EDT - 3000 mAh typical, 2900 mAh rated*
11:32PM EDT - 1.77 days normal use, 1.22 days heavy use
11:32PM EDT - 'ROG Power Saving Mode' to reduce the resolution
11:33PM EDT - 10 minute charge = 1 hour youtube video
11:33PM EDT - Fingerprint sensor, 0.4 sec unlock
11:33PM EDT - The sensor is also a smart key to launch favorite apps
11:34PM EDT - long tap and double tap will launch different apps
11:35PM EDT - Knuckle actions, similar to other Huawei devices
11:35PM EDT - Knuckle now supports custom knuckle gestures
11:36PM EDT - Integrated IR port, supports 232740 devices
11:37PM EDT - Dual 12MP 1.25 micron Sony IMX286
11:37PM EDT - One is color, one is black and white
11:37PM EDT - similar to the P9
11:37PM EDT - Dual ISP, 960MP/s and 14-bit precision
11:37PM EDT - Three-factor 'fusion focus'
11:38PM EDT - Laser, Depth and contrast focusin
11:38PM EDT - Supports modes for wide aperture: f/0.95 to f/16
11:38PM EDT - Professional Mode, Full Manual Control
11:39PM EDT - Light Painting
11:41PM EDT - Low Light Selfie mode with 8 MP front camera with 1.4micron pixels
11:41PM EDT - Now pricing and availability
11:42PM EDT - 4/32: $400, 4/64: $450
11:42PM EDT - $50 gift card with preorder, preorders start tomorrow, launch on Sep 4th
11:45PM EDT - Video showing Brooklyn Beckham, now he's on stage
11:47PM EDT - Selfie time ...
11:48PM EDT - Looks like that's a wrap. Time for some hands on.
9 Comments
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zeeBomb - Tuesday, August 16, 2016 - link
Damn honor 8 looks smexyCrono - Tuesday, August 16, 2016 - link
Metallic blue must be this year's color.Omega215D - Wednesday, August 17, 2016 - link
About time since I had to go to Best Buy to get metallic blue HTC Ones as I have become a bit bored with the usual black.docbones - Wednesday, August 17, 2016 - link
Not waterproof?Vinny DePaul - Wednesday, August 17, 2016 - link
It does look pretty good. I am just a bit worried of the slogan, "For the Brave". "For the brave?" I am not brave. I don't want to be brave just to use a cell phone. I feel like I should wait until it is safe.fm13 - Wednesday, August 17, 2016 - link
no UFS?SeleniumGlow - Thursday, August 18, 2016 - link
I think UFS is a bit too new right now. I personally expect it to start coming in phones from 2017.quiksilvr - Monday, August 22, 2016 - link
ZTE Axon 7 has UFS storage as did the S6 last year so no it isn't new. Also without OIS the camera will not work well in low light either.pikunsia - Saturday, August 20, 2016 - link
Clearly, call Honor to a simple mobile sounds quite profane. The word Honor should be reserved to humans.