NVIDIA Announces GeForce GTX 780/770 Price Cuts; GTX 780 Ti Launch Date & Price
by Ryan Smith on October 28, 2013 11:15 AM EST
With the launch of AMD’s new flagship Radeon R9 290X only a couple of days behind us, NVIDIA has wasted surprisingly little time in responding the latest salvo in the unending GPU wars. Intended to coincide with the launch of NVIDIA’s holiday GeForce game bundle, the launch of ShadowPlay (more on that later today), and the final (non-beta) release of GameStream, NVIDIA has rounded out their Monday by announcing a pair of price cuts for their high-end consumer video cards, and set a launch date and a launch price for their recently announced GTX 780 Ti.
First and foremost, both GeForce GTX 780 and GeForce GTX 770 are getting price cuts, effective tomorrow (October 29th). GTX 780 will be reduced by $150 to $499, and meanwhile GTX 770 will be getting smaller $70 trim, bringing the price of that card down to $329.
For the GTX 770 this is something of a delayed price cut – AMD launched their competitive Radeon R9 280X just shy of 3 weeks ago – but as the saying goes it’s never too late. Between the two GTX 770 is about 5% faster while 280X has the 3GB memory advantage, so $329 won’t significantly threaten the 280X but it is where we would have expected NVIDIA to place it given their performance advantage.
For the GTX 780 on the other hand, this is a rapid response for NVIDIA, coming just days after the launch of the Radeon R9 290X. The 290X, its $550 price tag, and its superior performance unquestionably left NVIDIA with little choice but to cut prices. But we had not been expecting NVIDA to drop the GTX 780 below $500, even with 290X’s performance advantage. The end result is that now 290X is the more expensive part by 10% (or $50), which coincidentally is also the 290X’s performance advantage. This puts the two cards on equal footing on the price/performance continuum with NVIDIA’s kicker – their superior build quality and cooling performance – remaining. Furthermore we were also able to confirm with NVIDIA that the metal reference cooler will still be available even after the price cut, so alongside the collection of custom designs we’ve seen the high performance reference blower will still be an option for buyers seeking a quiet blower.
| Fall 2013 GPU Pricing Comparison | |||||
| AMD | Price | NVIDIA | |||
| $700 | GeForce GTX 780 Ti (Nov. 7th) | ||||
| Radeon R9 290X | $550 | ||||
| $500 | GeForce GTX 780 | ||||
| $330 | GeForce GTX 770 | ||||
| Radeon R9 280X | $300 | ||||
| $250 | GeForce GTX 760 | ||||
| Radeon R9 270X | $200 | ||||
| $180 | GeForce GTX 660 | ||||
| $150 | GeForce GTX 650 Ti Boost | ||||
| Radeon R7 260X | $140 | ||||
Meanwhile, as previously mentioned today’s announcement also coincides with the launch of NVIDIA’s “The Way It’s Meant to Be Played Holiday Bundle with SHIELD” promotion, which for both the GTX 780 and GTX 770 will consist of Assassins’ Creed IV, Batman: Arkham Origins, Splinter Cell: Blacklist, and the $100 SHIELD discount. So on top of NVIDIA’s price cuts they will also be offering an unusually strong bundle in direct opposition to AMD’s price premium 290X Battlefield 4 bundle. The true value/meaningfulness of a bundle will as always ultimately depend on the buyer, but it’s very unusual to see such a significant bundle attached to what’s already a competitively priced card. So come tomorrow when these price cuts hit, NVIDIA is going to be in a very good position to counter 280X and 290X.
| NVIDIA Holiday Game Bundles | |||||
| Video Card | Bundle | Shield Discount | |||
| GeForce GTX 770/780/Titan | Assassin's Creed IV, Batman: Arkham Origins, Splinter Cell: Blacklist | $100 | |||
| GeForce GTX 660/660Ti/670/680/760 | Assassin's Creed IV, Splinter Cell: Blacklist | $50 | |||
| GeForce GTX 650 Series | $75 Free-To-Play (Continuing) | None | |||
| GeForce GT 640 (& Below) | None | None | |||
Finally, along with the announcement of tomorrow’s price cuts NVIDIA has also announced the launch date for the previously announced GeForce GTX 780 Ti: November 7th (next Thursday). Furthermore NVIDIA has also announced that it will be priced at $699, placing it $200 above the GTX 780 and $150 above the 290X. We still don’t have the specs for the GTX 780 Ti, but the fact that NVIDIA is pricing it so far above the 290X indicates that they have a lot of confidence that they will be able to beat 290X’s performance, and will do so by enough of a margin to justify the price. This isn’t wholly unexpected – after all, GTX 780 wasn’t a fully enabled GK110 consumer part – so it should be interesting to see just what NVIDIA has prepared to carry on as their new gamer flagship card.
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Da W - Tuesday, October 29, 2013 - link
Most people don't get it, the difference between AMD and Nvidia is precisely that Nvidia segregate between compute and gaming cards, and AMD doesn't. In doing so Nvidia is able to remove some compute functionality from its gaming cards and keep power usage lower than AMD for same performance. AMD is aiming at compute for mainstream market with its APUs. At its core no architecture is fundamentaly better than the other.Da W - Tuesday, October 29, 2013 - link
This penis contest is pointless.Margalus - Wednesday, October 30, 2013 - link
the Titan doesn't matter, you can't ignore what it was really made for. It doesn't fit anywhere at all with gaming cards like the 290x or 780ti. Titan is not a gaming card, it is a professional compute card that just happens to play games very well. It is not intended for gaming consumers like the 780ti. The 780ti may just come along and blow titan out of the water in gaming performance. But that will not affect the Titans price since it is NOT intended for gamers.blitzninja - Saturday, November 2, 2013 - link
It is intended for gamers who also do compute, try playing a game on a Tesla card, your FPS will be shit (especially for the price), the diminishing returns aren't worth it (you can get good FPS if the game support's your 2/3-way SLI Tesla Cards but even then it's just good, nothing better).The titan fills these combined niche categories in one go:
- People who can't afford Tesla.
- People who wants to compute and game on the same desktop.
- People who have Tesla workstations at work but want a lighter Tesla card at home for that little extra work.
This is where Titan shines and as far as nVidia is concerned, the Titan is produce with the wafer dies that have a failed SMX unit, people don't seem to consider this with all their "enable the extra SMX unit and 100MHz comments" (this is why they're produced in limited quantities btw, fully enabled dies become Tesla cards most of the time) and the market is there since the card is usually sold out.
mattyc - Monday, October 28, 2013 - link
So I buy a GTX 680.. 780 is released a month later but I was lucky enough to get in the EVGA step up program... Month after I get my 780, the Ti comes out and the 780 is reduced to what I had to pay for the step up. I need a friend who's in the industry so I don't have to deal with this ****.iniudan - Monday, October 28, 2013 - link
Your the one who first bought a card, that was on the market for over a year, in a market where you get annual release of a series of devices. Not like a quick search cannot give you the release date of what currently available.The Von Matrices - Monday, October 28, 2013 - link
Your timeline makes no sense. The GTX 780 was released on May 23, 2013, which according to you is when you traded up. The GTX 780Ti will be released on November 7. I don't see how that's a month after you get your GTX 780. That's a 6 month difference, which is a perfectly reasonable lifespan as the top card.mattyc - Monday, October 28, 2013 - link
Did you not read what I said? "Step up program"kedesh83 - Monday, October 28, 2013 - link
Since I pruchased my 780 SC about 20 days ago, I wonder if I can use the step up program to get the ti. If that doesn't work looks like I'll be selling it on craigslisy for 400 dollars hopefully.rakunSA - Monday, October 28, 2013 - link
I just stepped up my 770 to the 780. EVGA updated it already. You should be able to as soon as Nov 7 rolls around