In 2010 we went through the single largest redesign in AnandTech history. We modernized the site, finally moved to a tag based architecture and made a number of other tweaks. The web moves a lot quicker than it did even just 3 years ago, so last year we started working on another significant redesign. Today marks the debut of that design.

Going into the redesign we wanted to accomplish three major goals. First, we wanted to have a design that put our smartphone and tablet coverage on equal footing with our traditional PC roots. The redesign consolidates our coverage areas into four major categories: PC Components, Smartphones & Tablets, Desktops & Notebooks and finally Enterprise. The super categories are largely self explanatory and you can drill down into each one of them for more specific navigation.

It's important that our site design reflects our internal focuses. We are as committed as ever to our PC component coverage, but we also devote an equal amount of time to what we're doing in the new mobile space. From my perspective, whether it's a smartphone or a server, we're still talking about some form of computer - just in a different case.

Our second major goal with the redesign was to more prominently feature Pipeline, our short form content section. We launched Pipeline in late 2011 as a way of dealing with content that either didn't demand our full review treatment or that we didn't have time to dedicate deep analysis to. Since then Pipeline has become a very important part of the site, and we wanted to elevate its position on the front page as a result. Pipeline stories on the right are ordered from newest to oldest, with even older pipeline stories appearing under the 2x2 grid of featured articles.

Finally, we wanted a design that would be more accessible and speak to the broader nature of our audience. While you all know why you come to AnandTech, it's very important to our continued success and ability to remain independent that the site accurately reflects the diverse audience. Whether you're coming to us for motherboard reviews, analysis of the latest microprocessor architectures or to figure out which smartphone or tablet to buy, you're likely a person relied on by dozens of others for recommendations.  We remain an independent website, which comes with its own challenges when it comes to proving our worth to the agencies and marketing organizations that help keep us operational. Looking the part is just as important as having the content to back it up.

We made sure not to take away any features with the redesign. We still include our well used Print View on all articles, but now allow you to use it both for single page reading as well as for actual printing. The previous Print View didn't have all of the styling of our article pages since it was purely optimized for printing, now we have both modes.

Other features have been enhanced as well. The View All Comments button now actually lets you view all comments on a single page, rather than just showing you 50 comments per page. You can also now permalink to individual comments. I'm always humbled by just how awesome your comments are, now we can finally link directly to individual ones. 

We now support larger images inline (we will be adding site-wide retina/hi-DPI support soon!) and our graph style has been updated as well, which you'll start seeing us take advantage of with all new content going forward. The review body text is also larger and hopefully easier to read, which should help when we post some of our ultra long form content. 

The Podcast now has a permanent link at the top of the page as well - thanks to all you who have been asking for that.

The Twitter feed on the front page now includes tweets from a number of staff members including Brian, Ganesh, Jarred and myself. We've also made it easier to follow us on Twitter and Facebook with direct links in our header (hint: it helps us tremendously if you do). Our most recommended content on Facebook is also nicely streamed in to the right of the site as well.

There are more functional changes that we'll be introducing throughout the new year. We just had to get the redesign out of the way first so we could start building on it.

I hope you all enjoy the site redesign. I know big changes aren't always easy to get used to, and as always you have my commitment to fix/improve anything that truly needs it. I'd love to hear your feedback on the design in the comments below.

I'd like to close with a thanks to all of you for continuing to read and support the site. I've always said that AnandTech is your site and I do firmly believe that. We are here to serve you and you are what make this site possible. Thank you for reading, and thanks for making the past 16 years possible. If you are a relative newcomer, please be sure to check out our About page that helps explain the philosophies that drive us.

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  • cbf - Monday, March 11, 2013 - link

    What happened to the ability to collapse a whole subtree of replies?

    I don't want to have to wade through dozens of replies to a comment that I'm not interested in to get to the next one.
  • toast70 - Monday, March 11, 2013 - link

    I have been coming to this site for 10 years and to be completely honest this site is now gawdy and IMHO the color scheme is terrible. This may just be my opinion, but I am really surprised you guys went with such an ugly look and feel. I would like to see it back the way it was. I am sure that will not happen and maybe others like the new look....but I can say I hate it, but since i come here for the content and not the look I guess I am stuck with it. MANY SAD FACES =( -Toast
  • risa2000 - Monday, March 11, 2013 - link

    Reviewing the new pages on 22" 1680x1050 Eizo PVA screen, I would say that white does not really bother me much (maybe because I am used to low brightness which looks normally good on my screen).

    What bothers me however is the plethora of "random" areas of different color (or different grade of shade) combined with different font. Right now, "post your comment" box in blue, next to it "TWEETS" in two shades of gray. Above "Facebook", "Dailytech" and "Pipeline", every different color, different form, different font size. These are really distracting and breaking it for me.
  • marc1000 - Monday, March 11, 2013 - link

    I secont that about the different colors and fonts. Overall the layout is good, the tweeter/facebook integration are great, but there is too much things happening on the same screen now.

    Also I really liked the ability to see the articles/news nicely ordered by date. Now with the different highlights on the first page it is a little bit harder to find the newest review/news.

    I believe these contents should be more clearly specified too. I can't tell the difference between a review or a news just by looking at the tittle.

    anyway, I will continue coming back! keep up the great work! congrats!
  • vanteo - Monday, March 11, 2013 - link

    For me, the default font now looks horrid. The Pipeline Stories box is barely readable (the smaller font).
  • vanteo - Monday, March 11, 2013 - link

    Chrome on Windows 7 x64 with 1600x1200 screen.
  • vanteo - Monday, March 11, 2013 - link

    Hmm, looks great in my Firefox, though.
  • thetuna - Monday, March 11, 2013 - link

    This may be enough to get me to find a new favorite tech site.
    The only things that could have used changing were the header links (which got even worse! how is that possible?) and the comments system (which stayed the same; no way to see who replied to whom, no practical way to see more that one comment).
  • lexluthermiester - Monday, March 11, 2013 - link

    Anand, this new look is going along the lines of "Windows 8"ish and is not appealing! Why on earth change something that works and looks good? Please change it back!
  • fog - Monday, March 11, 2013 - link

    I have to agree completely about the Windows 8'ish style, I don't like it either. I'm getting the feeling of a "high contrast" scheme which isn't really optimal if you don't need visual aid.

    I think it's to plain flat. There just is no shadows, and there's a lot of different colors like the site screams at you.

    Unfortunately I think you've sacrificed the usability for "visual coolness", a trade off I'm not happy about.

    One positive thing though is the comment section. It feels much better than before. Before it was squished into some boxes and hard to read, this is one are that has improved in my opinon.

    Yet again, I'm sorry for giving more or less only negative feedback, but that's how I feel. I think you are doing awesome work and I think it will work out to the best in the end. Thanks again for a great site no matter the design.

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