Software & Sense

The HTC One runs Android 4.1.2, a choice which might seem alarming, but was done for stability and quality reasons, although 4.2 is coming. I think it might sound bad to ship with 4.1, but even Google acknowledged that 4.2 was primarily a release with more tablet features than something for smartphones, after all both are still Jelly Bean. Sense 5 replaces Sense 4 or 4+ which shipped on the One X and X+, and brings a radically different themed UI this time. I was able to survive with Sense 4, and Sense 4+ brought a lot of improvements, what we’ve seen of the new Sense 5 looks like it follows more Holo design rules than any of the other OEM skins I’ve seen so far. All of the Sense UI fonts and system fonts are Roboto, the font Google made for Android 4.x, though it’s often one of the lighter condensed weights. In Sense 5, all the first party HTC applications now also use the pivot bar, which was a key design element introduced as part of the Holo guidelines. Icons and menus are now very flat in Sense 5, giving it a much more modern look, though there are still some gradients if you hunt around for them.

Probably the only huge deviation from Android is the inclusion of a completely new homescreen. Instead of having a grid of icons, the leftmost pane is home to a new feature called the Blinkfeed, which aggregates together content from a variety of online sources, media on the device (photos, videos, events), calendar events, and social media from linked accounts. The idea is to provide a quickly parsed visual menu of information to consume while glancing at the device. There are still widget panel homescreens, and the menus are sticky so that pressing home returns to the homescreen you were last on, in case you want to primarily use a widget panel as home instead of Blink.

The launcher also gets changed around in Sense 5. By default applications come sorted into logical folders, both to hint to users this is possible, and also to reduce anxiety for new users first diving into the launcher. The default view is a 3x4 grid which actually looks very refreshing, there’s still an option for a 4x5 grid for those wanting more density. Perhaps the biggest, most welcome improvement is that by default all operator applications will ship inside of a folder, rather than scattered all about the grid.

Another interesting choice is the decision to go with two capacitive buttons at the bottom of the HTC One instead of three. Last cycle, HTC got burned by following the Google guidance and doing away with the menu, err, “action overflow” button, leaving an on-screen action button in the overwhelming majority of Android applications that have yet to move away from this model. As a result, other players who included the menu button saw no black bar at the bottom. There’s also no app switcher button on the HTC One. Instead, just back and home. To get to an application switcher (which is now a 3x3 grid of thumbnails), one has to double tap the home button. Menu can be optionally enabled as a long press on the back button in a menu similar to what was added later in the One X. I think getting rid of a button is potentially risky, but probably simplifies things for new users.

Final Words

The HTC One industrial design is without a doubt the most striking I’ve seen from an Android phone to date. Unibody metal construction is something that at the high end we’ve only really seen out of Apple, and with the One, HTC has a major opportunity to set itself apart with a dramatically different in hand feel. Actively tuned antennas to make this possible without unintended attenuation, as well as improved CNC manufacturing volume are really the two enablers here.

Second only to the aluminum unibody story that is of the camera on the HTC One. HTC is taking perhaps the biggest risk of all with the camera, by choosing what is almost undeniably the right course of action and going against the prevailing trend of increasingly smaller and smaller pixels to drive the number of megapixels up. Megapixels is really the only number that has been sold to consumers, and with a 4.0 MP sensor, it’s instantly easy to see how the messaging will have to be set right for average consumers to appreciate that they’re getting around the same approximate size sensor as ship in other smartphones, if not slightly larger, but with dramatically bigger pixels. The result is, from my short time holding the HTC One next to a One X+, a dramatic difference in low light sensitivity, noise, and dynamic range indoors. The inclusion of optical image stabilization further improves things, and from a camera point of view the HTC One appears to be without a doubt the most serious Android smartphone camera experience.

HTC is announcing that in the USA the HTC One will be coming to AT&T, T-Mobile, and Sprint as the HTC One. Notably absent from that list is Verizon, unfortunately. Internationally HTC has an impressive list of operator partners, which I’ll spare going over in excruciating detail. The problem with the HTC One X wasn’t so much hardware as it was marketing and the fact that it only existed on one operator in the USA by that name. This time around, it’s one name, one brand, with no adulteration.

To say that the HTC One takes some bold risks is putting it lightly, but the hardware I’ve seen is impressive and without a doubt the best out of HTC, or any Android handset maker for that matter, to date. It’s too early to call who will be on top after this next cycle, but HTC seems well positioned with the HTC One at the top.

Abandoning the Megapixel Race and Shooting for Quality
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  • ssnova - Tuesday, February 19, 2013 - link

    Yes only marketing, nothing else, has nothing to do with the actual product, features, performance, battery life, none of that matters one tiny bit.

    HTC and their marketing deal with BEATS audio, because people only care about marketing and that's why all the HTC BEATS audio products are awesome sellers.

    /sarcasm.
  • steven75 - Tuesday, February 19, 2013 - link

    Seems like you don't understand the scale of Samsung's marketing. For instance: they spend 3x more in marketing than Apple. They outspend Coke, fer crissakes!
  • ImSpartacus - Tuesday, February 19, 2013 - link

    Of course it's a mixture of marketing and actual usability.

    Most devices are good enough. The GS3 is definitely at least a good enough device. Then the marketing takes that good enough device and sells it to customers.

    The difference between a device that's an "8/10" and a "9/10" really isn't anything that most users will notice. So if you can convince your customers that your device is at least an 8/10, then they might get it. A competing device might be a 9/10, but it might as well be garbage for all the customer knows.

    And even if that superior device was marketed properly, customers likely are only convinced that the superior device is an "8/10" device. It's really difficult to convince a customer that your device is truly great with marketing alone.

    Everyone always says that Apple only sells products because they can market worth a damn. Apple products are definitely good enough, but even they can't convince customers that their products are truly great with just marketing. A customer's friend will buy an Apple device, use it and THEN convince the customer that Apple devices deserve to be thought of as great and not just good.

    Fun Fact: Old people get shitty tech (or no tech at all) because tech marketing isn't targeted to them and they are less likely to have friends with tech products. So not only do they not hold any devices as "great," they aren't even convinced about which ones are "good enough."
  • nerd1 - Tuesday, February 19, 2013 - link

    HTC simply shot themselves in the foot by non-removable battery and non-expandable memory.

    One X and GS3 are both good phones, and one X had better build and subjectively better screen, but with those two MAJOR deal brakers it's perfectly clear why they didn't do very well.
  • darwinosx - Wednesday, February 20, 2013 - link

    Hilarious. A tiny percentage of users care about sd cards and removable batteries. Very few to no phones will have either going forward.
  • darwinosx - Wednesday, February 20, 2013 - link

    You must own a GS 3.
  • Gunbuster - Tuesday, February 19, 2013 - link

    Is the screen and digitizer glued down? I have had to repair my HTC radar and getting the screen and digitizer separated from the chassis is brutal. I wish they would do something similar to Nokia and have a mechanism that locks the screen into the chassis so you can remove it.

    I get the feeling a HTC engineer helped make the Microsoft Surface Pro with its glued down screen.
  • kezeka - Tuesday, February 19, 2013 - link

    Honestly surprised that no one has commented on how impractical it is to have a 4.7" screen in one's pocket. I had trouble walking up stairs with a 4.3" screen in the front pocket of my jeans, I can't even begin to imagine the pain and chaffing from a phone this large. And that is assuming it will fit in one's front pocket in the first place (this wont fit in shallow pockets without risking a drop).

    I am sure these phones are great to use with their massive screens but in no way is it worth the sacrifice in portability. I have a tablet when I need the resolution or to consume media on the go. My phone should be comfortable to walk/run/jump around with in my pocket. These are not.

    I also have a massive bone to pick with HTC. I have bought two of their phones and broken my contract early to upgrade from both of them after a year and a half. They fall apart, chip, and are damaged just from day to day wear in a case. The reception sucked with both. The earpiece audio quality sucked. The fidelity of the calls sucked. The mic sucked. Both ended up enjoying high velocity aerodynamics testing after they had been replaced. Never falling for their marketing and joyous reviews of their products again.
  • neutralizer - Tuesday, February 19, 2013 - link

    You must have small pockets. Stop wearing skinny jeans. I have a Nexus 4 which fits just fine in my pocket. I know people who fit Notes and Nexus 7s in the pockets for no problem.
  • aranyagag - Tuesday, February 19, 2013 - link

    I fit a galaxy tab 7

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