Windows Store and the 3rd Party App Situation

So the third party app situation, out of the gate, is the biggest issue I can see with Windows RT. Obviously, with ARM processors, typical x86 legacy programs are out, so you’re forced to rely exclusively on the Windows Store for third-party applications. Within the Windows Store itself, almost all of the applications are compatible with both x86 and ARM architectures - Microsoft claims around 90% off the apps on the Windows Store at launch are compatible with both Windows 8 and Windows RT, and it appears that a lot of developers will be releasing applications on the Store for both platforms simultaneously.

The problem is that currently, there aren’t that many apps, and of them, not many are very good. Obviously, we’re still a couple of days from launch and I’m expecting a significant uptick in the number of quality apps on the 26th particularly, but also over the coming weeks and months. As the new versions of Windows gain market share, the Store will grow and mature.

Let’s talk about the Store itself. It’s a bit of a mixed bag. Yes, the Metro visual style looks great here, as it does almost everywhere else. Metro just lends itself well to anything involving lots of rectangular pictures (or app icons, in this case). Unfortunately, the Store is a bit poorly organized, and it’s difficult to find really relevant applications. The “Top Free” list needs a “Top Paid” companion, and there absolutely needs to be a “Sort by most reviews” option. Those two things would make it significantly easier to find the high-volume, headlining applications in any given category. I also really, really want the option to see all applications made by a specific developer (like, say, Microsoft.) The inability to do so is a pretty significant oversight from where I stand. These are all pretty simple fixes, just a few extra organizational options that would go a long way to making the store easier to navigate.

For right now, the best apps I can recommend on the Store are staples like Kindle, Netflix, Evernote, and Wikipedia, along with news and shopping apps from USA Today, NBC News, eBay, Newegg, and Popular Science. Other notable applications include IM+ and a number of internet radio apps like iHeartRadio, TuneIn Radio, and Slacker. In addition to those and a number of applications and games from Microsoft and Microsoft Studios - Xbox SmartGlass, Fresh Paint (a new paint application), OneNote MX (the Metro redesign of OneNote, still a preview), the Modern UI version of Remote Desktop, Reckless Racing, Hydro Thunder, etc - there’s not much out there, except maybe Fruit Ninja.

There’s still a lot of 3rd party stand-ins for applications that will get first party support, like a BBC News application actually developed by BBC and things like that. These independent apps can sometimes be good, but are almost always outdone by the first party ones. It’s just a matter of design and quality. I know that ESPN is slowly but surely bringing out their suite of applications - their cricket and football (soccer) apps were both released recently, which indicates that Scorecenter and their other applications for online radio and live video will all hit the store in the near future, but they’re just one developer. I just don’t know how much time it will take for a majority of those applications to be released. Skype isn’t currently available in the store, but will be on the 26th, which makes me wonder how many new applications will hit Windows Store in time to coincide with the official launch date of Windows 8. I want to revisit this a week from now, or even just two days from now, to see where things stand.

I’ve seen a lot of early reviews of Windows RT-based tablets decry the app situation, but I’m assuming the growth will occur significantly more quickly than it has for, say, Windows Phone, for one simple reason: this is still Windows. A very different kind of Windows, yes, but it’s not like people will stop buying Windows computers. Windows Phone has had issues gaining marketshare over the last two years, but starting tomorrow, 85% (or more) of computers being sold worldwide will be running either Windows 8 or Windows RT. There are too many people out there with new Windows systems for developers to somehow just stop releasing Windows applications.

It's important to remember that devs aren’t creating apps for Windows RT specifically, they’re creating new applications for the new Windows UI, which just happens to cover two very different hardware platforms. Nobody worries about the state of Windows 8 applications because all of the legacy desktop apps will still work, but the Windows Store will develop and mature at the same pace regardless of whether you’re looking at Windows 8 or Windows RT. Everyone worrying about Windows RT tablets and third party apps should have the same concerns about touch-centric apps for Windows 8 tablets.

But regardless, we’re still missing some huge applications at this point: Facebook, Twitter (though Rowi makes for a good stand-in), Dropbox, Pandora, Yelp, any kind of Google service, anything from Adobe, and generally useful but not necessarily headlining financial and bank-specific apps. Check back with us in a few days, because I don’t think the Windows Store will stay as sparsely populated as it is currently, but until that changes, there will be questions. 

Skype for Windows RT: The New Messenger? UI Performance, Storage, and USB Compatibility
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  • tipoo - Friday, October 26, 2012 - link

    I'd like to know that as well. But if it kills even my Core 2 Duo, I don't expect current ARM chips to fare well with that many tabs, but I'd still like to know how it handles background tab loading.
  • Mahadragon - Friday, October 26, 2012 - link

    Thanks Anand for the best review of RT I've seen yet. Gives me better idea of what's to come, however it doesn't address the question should I buy Win8 for desktop? The upgrade offer ($40) is out now but I don't seen compelling reason to buy it. You mentioned in your review that Apple has their desktop computer and mobile offerings separate, but the way Win8 is being implemented it sounds like maybe they should have kept it that way.

    In your review you said it was jarring how it would revert back to the desktop environment when you touched on a desktop app. It's comments like this that make me wonder why upgrade from Win 7? Are the apps that will eventually come to the desktop be all that useful? I suppose if there were a handy Calendar App that could auto-sync with my mobile device that would be nice, but there are already many apps (like Google Calendar) that I can already use to sync between mobile devices.

    Your review has given a great many reasons to purchase a Surface tablet, but that's not the decision many of us are facing right now. $500 is not chump change and that doesn't even include the keyboard which is another $100. I just bought a new iPod Touch and will be using that for mobile computing since my Windows Phone 7 device is not nearly as user friendly.

    I think MSFT could have kept Win8 same as Win7 with an option to run ARM apps built-in. I think this would have made more sense since they don't have too many apps to begin with. Also, I don't think these little apps, which are optimized for tablet, will necessarily give a great experience on a desktop monitor that you won't be touching.

    It almost seems like MSFT is trying to encourage people to buy the tablet by frustrating them with a rough desktop experience and making it smooth on the Surface. Thank you for going over the history of MSFT's initial forays into the tablet space. It's something very few people realize. Yes, MSFT, always the innovator was the first to come out with a tablet over 10 years ago, but nobody even knew about it.

    Fortunately for MSFT, there is a god (or rather, Apple) who has always been there to show them the light. Apple: "Use a touchscreen, not a stylus!" MSFT: "Ok, sorry, we thought everyone would cherish the thought of using a digital pen to interact with their tablets. Apple: "Make an App Store and sell software programs through it so people can add functionality to their devices!" MSFT: "Ok, that's a great idea, wish we thought of that." Apple: "Add a camera! People like to take photos." MSFT: "Done." Apple: "Come out with your own retail stores so you can sell to people directly!" MSFT: "Ok, we can do that." Apple: "Always remember to copy us verbatim but not too much. We don't want to have to sue you (again)." MSFT: "Ok, we'll make our products geeky instead of dead sexy how about that?"
  • yyrkoon - Sunday, October 28, 2012 - link

    If you're already using Windows 7, chances are pretty good that you'd just be wasting money.

    Windows 8 obviously was made for mobile devices. Then perhaps it will perform somewhat faster on the same hardware. But if you're looking for better gaming performance you probably will not see much of a difference there.

    The app store is a terrible idea in its current incarnation. I do not know many ( any ) software developers who would be happy about paying a 30% forced fee for any software platform. These same developers who draw users en mass to an operating system by creating many, useful applications. Or, I should say *did*.
  • Dorek - Friday, November 2, 2012 - link

    "Apple: "Add a camera! People like to take photos.""

    Uh, the Surface doesn't have a rear camera. Rear cameras on tablets are freaking stupid.

    Anyway, if you care about such things, Windows 8 has much faster performance than Windows 7. Well worth $40 bucks to me.
  • shermanx - Friday, October 26, 2012 - link

    where's the Wacom digitizer/pen/stylus? while so many tablets are trying to be different from others, I am surprised how few have included a functional pen for taking notes. that is really important feature for education business, and there's nothing that's really working well now. I just need Wacom Bamboo level of experience with a screen on it at a reasonable price.
  • darkcrayon - Saturday, October 27, 2012 - link

    There will be a digitizer on the Surface Pro, though I think the pro will be even more of a different market than the RT, considering it will be even larger and heavier.
  • yyrkoon - Friday, October 26, 2012 - link

    "The only applications that are allowed to run in desktop mode under Windows RT are Explorer, IE10, Office 2013 and the command prompt "

    This will either make or break Windows RT. Also, I bet this is a form of DRM imposed by Microsoft. While not DRM per se, they get to say which application we can install on our systems. Good, or bad ? I really do not know. It really depends on how they implement their online store. As I have not used windows 8, or Win RT. However, if it is similar to the google app store. Developers are required to pay an annual $25 USD fee. Which if you ask me, is slightly detrimental to the given community. In that people will be more inclined to charge for their applications, instead of providing FOSS( free open source software ). $25 USD though, really is not all that much.

    One thing I can say however. Is that Microsoft sure is pushing their latest mobile software development kits through their mailing lists. Good or bad ? Again, I do not know. I am currently with android development, and unless I see something inspirational from Microsoft. That will likely not change soon. If ever. That is, for mobile devices. On the desktop I still prefer to develop with / on Windows using the .NET base class library.
  • yyrkoon - Friday, October 26, 2012 - link

    Also Anand,

    I really do not think third party apps will be a problem. At least where the browser applications are concerned. With all the javascript libraries that abound now days, coupled with HTML5 and CSS3. "Offline webapps" will be easy to make, and provide a lot of possibilities. These apps, should work the same on any OS.

    Native apps . . .is where Microsoft excels on the desktop At least from a developers standpoint. The .NET base class library takes a lot of work out of software development, and provides many, many useful classes. How this works, or will work cross platform from x86 to ARM I am not exactly sure. But I suspect Microsoft has it covered. As always. Having done a lot of research lately on mobile device development, I know that Microsoft is providing a lot of software development kits. Some that look extremely attractive at first look.

    From a software developers standpoint. Windows 8 / Windows RT looks really attractive right now. Since the market is virtually wide open for software developers to make themselves a name.

    Now do keep in mind that everything mentioned above is from a developers mindset. As a user . . . yours truly really likes to keep as much freedom as possible. How that works out again is based on how Microsoft implements their app store. Also, if Microsoft can somehow remove the mobile device from the stigma of being a toy. I think they'll have it nailed. We know the OS polish is going to be there for anything Windows lately. So it basically boils down to ( again ) good software availability.
  • yyrkoon - Saturday, October 27, 2012 - link

    Yeah, disregard what I said above.

    According to what I have just read. Microsoft wants a 30% fee for using their app store. From the developer . . . so yeah Microsoft can kiss my ass as far as Windows RT is concerned.

    If they keep on like this, personally I do not care how much work the .NET framework saves me. I will move to another platform and write off their operating systems al together. And I know im not alone.
  • ~joe - Saturday, October 27, 2012 - link

    I have one question to anybody owning Windows RT device (particualry Surface). I'm writting from Poland, and so far there is no plans for selling this device here. So I want to buy my in USA. My intention of use is 70% content consumption and 30% content creation using Office. But I need for my work Polish language. The question is - can I switch language to Polish (or ownload Polish language pack)?

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