Windows Store and the 3rd Party App Situation

So the third party app situation, out of the gate, is the biggest issue I can see with Windows RT. Obviously, with ARM processors, typical x86 legacy programs are out, so you’re forced to rely exclusively on the Windows Store for third-party applications. Within the Windows Store itself, almost all of the applications are compatible with both x86 and ARM architectures - Microsoft claims around 90% off the apps on the Windows Store at launch are compatible with both Windows 8 and Windows RT, and it appears that a lot of developers will be releasing applications on the Store for both platforms simultaneously.

The problem is that currently, there aren’t that many apps, and of them, not many are very good. Obviously, we’re still a couple of days from launch and I’m expecting a significant uptick in the number of quality apps on the 26th particularly, but also over the coming weeks and months. As the new versions of Windows gain market share, the Store will grow and mature.

Let’s talk about the Store itself. It’s a bit of a mixed bag. Yes, the Metro visual style looks great here, as it does almost everywhere else. Metro just lends itself well to anything involving lots of rectangular pictures (or app icons, in this case). Unfortunately, the Store is a bit poorly organized, and it’s difficult to find really relevant applications. The “Top Free” list needs a “Top Paid” companion, and there absolutely needs to be a “Sort by most reviews” option. Those two things would make it significantly easier to find the high-volume, headlining applications in any given category. I also really, really want the option to see all applications made by a specific developer (like, say, Microsoft.) The inability to do so is a pretty significant oversight from where I stand. These are all pretty simple fixes, just a few extra organizational options that would go a long way to making the store easier to navigate.

For right now, the best apps I can recommend on the Store are staples like Kindle, Netflix, Evernote, and Wikipedia, along with news and shopping apps from USA Today, NBC News, eBay, Newegg, and Popular Science. Other notable applications include IM+ and a number of internet radio apps like iHeartRadio, TuneIn Radio, and Slacker. In addition to those and a number of applications and games from Microsoft and Microsoft Studios - Xbox SmartGlass, Fresh Paint (a new paint application), OneNote MX (the Metro redesign of OneNote, still a preview), the Modern UI version of Remote Desktop, Reckless Racing, Hydro Thunder, etc - there’s not much out there, except maybe Fruit Ninja.

There’s still a lot of 3rd party stand-ins for applications that will get first party support, like a BBC News application actually developed by BBC and things like that. These independent apps can sometimes be good, but are almost always outdone by the first party ones. It’s just a matter of design and quality. I know that ESPN is slowly but surely bringing out their suite of applications - their cricket and football (soccer) apps were both released recently, which indicates that Scorecenter and their other applications for online radio and live video will all hit the store in the near future, but they’re just one developer. I just don’t know how much time it will take for a majority of those applications to be released. Skype isn’t currently available in the store, but will be on the 26th, which makes me wonder how many new applications will hit Windows Store in time to coincide with the official launch date of Windows 8. I want to revisit this a week from now, or even just two days from now, to see where things stand.

I’ve seen a lot of early reviews of Windows RT-based tablets decry the app situation, but I’m assuming the growth will occur significantly more quickly than it has for, say, Windows Phone, for one simple reason: this is still Windows. A very different kind of Windows, yes, but it’s not like people will stop buying Windows computers. Windows Phone has had issues gaining marketshare over the last two years, but starting tomorrow, 85% (or more) of computers being sold worldwide will be running either Windows 8 or Windows RT. There are too many people out there with new Windows systems for developers to somehow just stop releasing Windows applications.

It's important to remember that devs aren’t creating apps for Windows RT specifically, they’re creating new applications for the new Windows UI, which just happens to cover two very different hardware platforms. Nobody worries about the state of Windows 8 applications because all of the legacy desktop apps will still work, but the Windows Store will develop and mature at the same pace regardless of whether you’re looking at Windows 8 or Windows RT. Everyone worrying about Windows RT tablets and third party apps should have the same concerns about touch-centric apps for Windows 8 tablets.

But regardless, we’re still missing some huge applications at this point: Facebook, Twitter (though Rowi makes for a good stand-in), Dropbox, Pandora, Yelp, any kind of Google service, anything from Adobe, and generally useful but not necessarily headlining financial and bank-specific apps. Check back with us in a few days, because I don’t think the Windows Store will stay as sparsely populated as it is currently, but until that changes, there will be questions. 

Skype for Windows RT: The New Messenger? UI Performance, Storage, and USB Compatibility
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  • aepxc - Thursday, October 25, 2012 - link

    ..."Tablets (despite being low power) are cannibalizing the PC market. Why is this?"...

    IMHO, because number of activities that can be done with a computer >> number of activities that can be done on a computer. I really think the consumption vs. creation framing is a misunderstanding – the thing actually being measured is how much of the creation is done on the computer (e.g. read an interesting article, form a new insight into a problem you have been trying to solve), and that is not, I believe, of significant importance.

    But thanks for your response – it's an interesting perspective, well-argued.
  • ludikraut - Friday, October 26, 2012 - link

    ..."Tablets (despite being low power) are cannibalizing the PC market. Why is this?"...

    I'm not sure that tablets are cannibalizing PC sales. I think instead PC sales have remained stale as for several years now the hardware has been powerful enough for the average user to do just about anything they need on their computer. This means that instead of buying a new PC every two to three years, you've now got that money available to purchase something in addition to your existing and perfectly capable PC. More times than not that extra purchase will take the form of a tablet or e-reader these days, IMO. So in essence I think overpowered PCs are helping to drive tablet sales. :)

    l8r)
  • twtech - Saturday, October 27, 2012 - link

    I would tend to agree with that. I think they will have some impact on PC sales in the cases where the PC would have been bought solely for somebody to browse Facebook with.

    I have no interest in giving up my PC though, even as I type this post out on a Nexus 7. I use this thing mostly for web browsing and watching Netflix when I don't want to have to sit at a desk. My desktop PC does everything else.
  • steven75 - Friday, November 2, 2012 - link

    The iPad has had a first party office suite since the first iPad was announced in 2010, along with third party word processors too numerous to count.

    What exactly is stopping you from taking notes in class on an iPad? Can't find a BT hardware keyboard out of the hundreds available?

    I don't get this argument. At. All.
  • daboochmeister - Thursday, October 25, 2012 - link

    You didn't point out that there are real limitations with the Office included in the Surface RT ... no macros/plug-ins, and you can't use it for any work-related tasks unless there's a separate license for Office 13 in place.

    http://office.microsoft.com/en-gb/home-and-student...

    Notice that last comment - many reviewers are glossing over this - you need a license for Office 13, not a previous version, to use it for work tasks. If your company hasn't upgraded, you can't (legally) use it for anything for-profit.
  • Spivonious - Thursday, October 25, 2012 - link

    Just like every version of Office Home and Student from 2007 on. This is not specific to Office 2013 on Windows RT.
  • daboochmeister - Thursday, October 25, 2012 - link

    But it has particular relevance here, because of the way the Surface RT has been viewed (and reviewed) as a business tablet ... but there's been little discussion of these limitations.

    For example, I haven't seen a single review point out that if your company has only licensed Office 2010, you don't have the necessary license to permit (legal) use. Do you, Spivonious? Has your company upgraded? Mine hasn't ... and our customer sites still use 2003, many of them.

    And ... a key difference is that most business licenses permitted installation of the full suite on people's PCs at home -- eliminating the concern about macros/plug-ins/forms/3rd party apps. That's simply not possible here.
  • ssiu - Thursday, October 25, 2012 - link

    Yeah the bundled Office RT gives no extra value for companies. That is because it is a "Home and Student" version. But that is no different than the "traditional x86 Office Home and Student" license -- you cannot use that for work either (even non-profit organizations), even if you buy it.

    (Whether people follow or ignore the license restriction is a separate issue ...)
  • daboochmeister - Thursday, October 25, 2012 - link

    See my reply above for why there is a big difference in this case ... most business licenses permitted an employee to install a copy on a home PC, for business use. That simply won't be possible here.
  • karasaj - Thursday, October 25, 2012 - link

    Most businesses will probably go for Windows 8 or Windows 8 Pro (See Surface Pro). RT really honestly has simply been marketed for exactly that - home and student use.

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