Passbook

Passbook is one of those features that’s hard to review without actually seeing it working. At present, what we can say about Passbook comes largely from what has been announced publicly, and actual execution will require third party developer support.

Passbook is a combination data store and gateway to a variety of tokens. Apple has passed around the idea that Passbook will be used for things like coupons, boarding passes, event tickets, and loyalty cards. At present the application offers a common API for generating barcodes based on a given token, abstracting this away from developers.

Passbook entries will then come from over the web through MobileSafari as a URL, through Mail.app, or through the PassKit API which will work with companion applications or through some form of APNS (Apple Push Notifications Service).

At a high level, Passbook is a solution to a real problem on mobile devices. Smartphones are portable enough to act as replacements to a lot of cards and pieces of paper we carry with us on a regular basis. Unfortunately today we still mostly rely on a disconnected collection of mobile apps and email notifications. Passbook has the potential to clean up and unify a lot of this. 

In the past, the speculation involving Passbook was that this would be the gateway for NFC, but at present there’s nothing indicating that this is Apple’s intent. That isn’t to say it won’t come at some point in the future, however.

New iCloud Features Improvements to Mail.app
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  • snoozemode - Wednesday, September 19, 2012 - link

    With the increasingly more powerful hardware that runs Ipad and Iphone it only seems like a question of when, we will se Ipads and Iphones running OSX with something like a device-dependent skin and some under-hood tuning to fit the device. IOS feels aged in many ways and a merge in to something new seems natural.
  • solipsism - Wednesday, September 19, 2012 - link

    iOS is OS X. The took Mac OS X, brought down to it's core elements and built up iOS from that. At one point Apple advertised it as OS X Leopard and OS X Phone; I think at MacWorld 2008.

    You won't see the Aqua GUi, printer drivers, etc. on iOS because it doesn't make any sense. There is no advantage to have a user plug a mouse into their iPhone so they can navigate with a pointer. The UI was designed for touch. Why even consider scrapping that?
  • dcollins - Wednesday, September 19, 2012 - link

    You obviously don't use the Mail App with Exchange. It still needs some work. My users have huge numbers of heavily nested folders (100s of folders, up to 5 levels deep) that they use to organize emails. When synced with Exchange, App pulls the entire list of folders and displays them fully expanded; you cannot hide/minimize nested folders! You cannot rearrange folders and moving emails between them is clunky at best.

    With more and more business users relying on iPhones for work, I would like to see a slew of improvements made to Mail's Exchange support.
  • robinthakur - Thursday, September 20, 2012 - link

    I agree upto a point. Our advice to users is not to nest folders and store the emails to SharePoint, as well as minimise folders. This seems to trip up alot of devices though to be fair, which seem to have problems with Folders in Exchange. Being able to set Out of Office through the mail.app would be a go send also.
  • dsumanik - Thursday, September 20, 2012 - link

    or apple could just add collapsable folders.

    lol

    yet another apple ifail
  • Stas - Sunday, September 23, 2012 - link

    Give them a break. They have to invent them first.
  • randomlinh - Wednesday, September 19, 2012 - link

    "For now the sacrifice seems worth it as the payoff is something that works very well, but I worry about what happens down the road if you're forced to buy a device not because it's the best device for you, but because buying an alternative would hurt the experience on another, unrelated device"

    This is exactly what I fear. And I think we're closer to it than one might think
  • tekzor - Wednesday, September 19, 2012 - link

    already happened with app stores
  • GotThumbs - Wednesday, September 19, 2012 - link

    Agreed.

    Apples walled garden offers zero choices for consumers when it comes to shopping for content elsewhere. The simple truth is that Apple controls each IProduct users access, and is expanding those controls continually, should be very concerning for its followers.

    While I use two Android devices (Phone & Tablet), Google does not restrict/control my ability/freedom to shop for content outside their market place. Part of what makes an open market great is not limiting consumers options and allows price competitiveness. Consumers win.

    Apple's currently in trouble (along with four publishing companies) for imposing price controls/fixing. Do you really care about Apples 30% share or are you more interested in getting the same product at the lowest price? At the end of the day....everyone wants their money to go as far as it can for them.

    When you have options and time...you shop for the lowest price. Apple has eliminated ts collective users options/choices and wants to inflict its will on others...ie restricting Amazon's price structure and the economies of scale in selling the same books at a reduced price to consumers.

    It simply amazes me how so many of the general public continue to willingly give up their freedom of choice. Do they really just want to be controlled and told what to do and how to hold their phone?

    Microsoft NEVER EVER prevented a user from installing and using a different web-browser in Windows...yet they have been sued for millions all over the world....

    . Apple builds a walled garden and forces its followers to shop ONLY at its market and even fixes prices so its sure to get its 30% cut on purchases....

    ...YET the DOJ continues to sit on their thumbs and does nothing.

    What is wrong with this country?

    OK I'm done with my rant.

    btw. I wonder if the driver had followed Google Maps instead of Apples route....would he have avoided the traffic and arrived sooner? Just a thought.

    Best wishes,
  • bplewis24 - Wednesday, September 19, 2012 - link

    I'm glad somebody else is as baffled as I am about consumers' willingness to do the same. Eventually they will either wake up or get what they deserve.

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