App Store UI Changes

Apple hasn’t made a huge deal about it, but in iOS 6 the App Store UI changes in a dramatic way. The new interface appears to offer greater flexibility for Apple to customize the layout on the fly and change the order of menu items or other features. In addition there are a host of subtle but welcome changes.

The individual app listing page is different, adopting a three-tab system for details about the app, reviews, and a related column with apps by the same developer. There’s a lot more whitespace in the new layout as a whole, and although the changes make the app description pages more inviting I can’t help but shake a suspicion that information density took a hit as a result.

App discovery traditionally has been a challenge for mobile platforms, partly because it’s hard to come up with a good visualization for lots and lots of apps and partly because of the limited display area inherent in a mobile device. Unsurprisingly it seems as though the App Store redesign tries to tackle that problem head-on. First, the bottom bar places Genius dead center and offers a horizontally paginated nearly infinite scrolling list of recommended apps. This basic view also gets copied on the search page – there are pages of apps matching the search term with a big screenshot and install button. Featured gets changed dramatically and Top becomes Charts.

 
Updates with individual changelogs (Left), New search view (Right)

There are a few friction points which have also been smoothed over. A hugely welcome change is that app updates can now take place without requiring an Apple ID password. Likewise, free applications can be installed from the store without entering a password. Only purchases require a sign-on. The update screen also now has an expandable region under each app for viewing many changelogs at a glance as well. There’s update progress displayed in this menu in addition to on springboard. Newly installed applications also now get a new badge on them which goes away after a first launch.

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