LG TO CHANGE MARKET DYNAMICS WITH OPTIMUS G

 

BY FOCUSING ON DIFFERENTIATED USER EXPERIENCE

LG’s New Flagship LTE Device Offers Superior

User Experience for “Living Without Boundaries”

SEOUL, Sep. 18, 2012 – Today LG announced the launch of the Optimus G, a new premium flagship device offering a unique User Experience (UX) supported by innovative hardware performance. The powerful hardware included in the Optimus G allows for the possibility of such a creative and engaging UX which will enable Optimus G users to “live without boundaries.”

With a powerful quad-core processor, SnapdragonTM S4 Pro, as its base and industry best technologies for enhanced viewing and longer battery life, LG adds the finishing touches on the Optimus G with a beautiful sleek design and innovative UX features. The offerings in the Optimus G will provide users an experience currently unavailable on any other smartphone.

“The Optimus G is a groundbreaking premium device not only in the history of LG but also in the smartphone industry,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “With the Optimus G, users will be able to experience unsurpassed UX features that will allow them to perform tasks that really enhance their daily lives.”

New Form of Cross-Tasking and Engaging UX

With reliable and speedy performance, LG’s Optimus G doesn’t solely enable multi- tasking but “cross-tasking” of activities without limitations. If multi-tasking applies to running various applications at the same time, cross-tasking applies to complex tasks that can be completed simultaneously without having to compromise other tasks. Some new UX features that will be included into the Optimus G to showcase its cross-tasking and engaging capabilities are:

·      QSlide Function shows two different screens simultaneously on one display. As it doesn’t just show a part of the screen but the entire screen of both functions, the user can complete two tasks concurrently – such as sending a text message or searching the web while watching a video;

·      Live Zooming enhances the video-watching experience as users can zoom in up to five times while the video is being streamed for a close-up of one’s child while watching a recorded video from a school recital;

·      Dual Screen Dual Play not only allows mirroring between the smartphone and a TV, it also has the ability to display different content on each screen wirelessly. For example, a slide presentation can be displayed on the TV while the Optimus G shows the accompanying speaking notes;

·      QuickMemo allows users to write, draw, or jot a memo with their finger directly on the captured screen for sharing instantly with others as an attachment or a URL. The QuickMemo can also be used as an overlay feature - like jotting down a number using the QuickMemo and directly dialing the number while the number is on the top layer;

·      Screen Zooming allows for the zooming in and out of lists in music player, email, text messages and photo gallery. It also offers the ability to change the font size and screen layout;

·      Application Link launches preset applications (email, calendar, weather, etc.) when the alarm is turned off – making preparation time in the morning go a little faster with all the information on your screen;

·      Icon Personalizer allows users the ability to customize icons by editing size and adding images so the most frequently used apps can be most easily accessible.

In addition, smart and fun camera features in Optimus G will allow for capturing and seizing those special moments in our lives. Utilizing the industry’s highest resolution camera at 13MP, users will have the opportunity to capture their favorite scenes with:

·      Smart Shutter senses camera vibration or the movement of the subject and adjusts the shutter speed for the best shot;

·      Time Catch Shot enables the user to choose the best among various shots taken before the shutter button is pressed;

·      Cheese Shutter takes photos easily with voice activation command just by saying cheese, kimchi, smile or even LG;

·      Low Light Shot Noise Reduction employs a light monitoring system and activates when the camera is used in a low-light situation for the least amount of noise.

Design Masterpiece with Timeless Value

Inheriting LG’s design DNA and heritage, the blend of delicate design and technology placed the emphasis on simplicity with a completely black unibody form in the Optimus G. For this unique look, LG developed and patented the Crystal Reflection finish, which is applied to the back of the Optimus G for a luxurious look and feel. Crystal Reflection gives the Optimus G’s back cover the ability to display different patterns depending on the viewing angle and lighting. Also, the intricate polarized pattern, which sparkles under the sleek surface, creates a three-dimensional illusion that is eye-catching and exquisitely reminiscent of a jewel. And finally, laser cutting gives the Optimus G a clean finish with metallic highlights.

Unparalleled Technologies for Ultimate UX

 

As the first quad-core smartphone with LTE connectivity capabilities, Optimus G complements the enhanced UX features with unsurpassed speed and power from Qualcomm’s SnapdragonTM S4 Pro Quad-Core processor. The state-of-the-art display technologies such as the Zerogap Touch and True HD IPSPlus Display from LG Innotek and LG Display harmonize to offer the slimmest, sharpest and clearest viewing experience yet. The new battery from LG Chem has a longer life of 800 cycles, a significant improvement over existing mobile phone batteries. An ultra high-resolution, compact 13MP camera is employed in the Optimus G to offer the sharpest photos without pixelation – even when creating extra-large prints.
 
LG Optimus G will go on sale in Korea starting next week followed by key global markets in October.

Key Specifications:

Ÿ   Chipset: 1.5GHz Krait CPU Qualcomm Snapdragon™ S4 Pro processor

Quad-Core and LTE

Ÿ   Operating System: Android 4.0 Ice Cream Sandwich

Ÿ   Network: 2G / 3G / LTE

Ÿ   Display: 4.7-inch WXGA True HD IPSPLUS (1280 x 768 pixels) / 15:9 ratio

Ÿ   Memory: 32GB

Ÿ   RAM: 2GB DDR

Ÿ   Camera: 13.0MP or 8.0MP rear / 1.3MP front

Ÿ   Battery: 2,100mAh (570Wh/L) / Talk time: 15 hours / Standby: 335 hours

Ÿ   Size: 131.9 x 68.9 x 8.45mm

Ÿ   Weight: 145g

Ÿ   Other: Bluetooth 4.0, Wi-Fi, USB2.0 HS, A-GPS, MHL and DLNA, NFC

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LG Optimus G
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  • Zink - Tuesday, September 18, 2012 - link

    Yes 1008anan is baiting us hard for sure. Did you see he hyphenated every single ARM and Apple CPU wrong? Cortex-M4 was even mangled to “M-4 cortex”. Adreno 320 on the other hand was left untouched; we have a Qualcomm fanboy on our hands. I can confirm that you are indeed correct with your critical analysis of passive-aggressive fanboy mishyphenation. 1008anan is offensively demonstrating his spite for rival mobile GPU design firms in an attempt at trolling us.

    You on the other hand managed to spell “incorrectly” wrong and unnecessarily hyphenate it which is a greater offense than incorrectly capitalizing iPhone with an unnecessary hyphen.

    Your reasoning falls victim to the fallacy of Accident. You claim that if [P]<“plenty” of knowledgeable people mishyphenate iPhone out of spite> then [Q]<knowledgeable user 1008anan is being passive-aggressive> . You cannot apply your (likely false) statement [P] to the specific user 1008anan because it is a vast generalization.
    Reply
  • codedivine - Monday, September 17, 2012 - link

    Request: Can you confirm from LG if their firmware will have OpenCL drivers? Reply
  • Arbie - Monday, September 17, 2012 - link

    Micro-SD of course. I'm not going to carry around any piece of electronics with no ability to load media cards. This is in the dumb-phone category. Reply
  • MadMan007 - Tuesday, September 18, 2012 - link

    Yup. Expect me to replace a high-capacity PMP with a phone, it damn well better have an SD slot. Oh well, at least having a 'must have' feature like that makes deciding on a phone easier. Reply
  • JasonInofuentes - Monday, September 17, 2012 - link

    that's all. Reply
  • jjj - Monday, September 17, 2012 - link

    It's like every exciting device ,phone or nexus 7, ends up with no SD and i can only hate the .....( whatever harsh language is ok with the site's rules) that made it.
    At least the Maxx HD has SD but it's not quad :(
    Reply
  • shabby - Monday, September 17, 2012 - link

    Is it really 768 pixels wide or is that supposed to be 720? Reply
  • Rits - Wednesday, October 10, 2012 - link

    Its slightly over 720p. Nothing abnormal. Reply
  • HaydenOscar - Monday, September 17, 2012 - link

    What advantage does this different battery voltage have? Reply
  • nafhan - Wednesday, September 19, 2012 - link

    Generally, higher voltage will allow for more power in the same amount of space.
    It's straightforward multiplication: 2.1Ah * 3.8V = 7.98Wh
    Reply

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