Final Words

The Kindle Fire was great because it married decent software with decent hardware, at a reasonable price. Previous attempts at ~7-inch tablets made sacrifices in one or more of those areas. Amazon knew what it was doing and the Kindle Fire apparently sold quite well. The Nexus 7 executes the same formula, but with better components. The OS is miles better than what you get with the Kindle Fire, and as a Nexus device built by ASUS it's likely to be the first in line for major Android OS updates so long as Tegra 3 is up to snuff. The hardware is better as well. OMAP 4 was good for its time, but Tegra 3 is just faster. While the usefulness of those extra cores is debatable, clock speeds are higher and the added cores definitely don't hurt performance.

Finally the price point remains unchanged, at $199 the Nexus 7 is a tablet for those who are on the fence about owning a tablet. If you're able to carry around and use the iPad in lieu of a notebook, its $499 price tag is easily justifiable. If, however, the iPad is just an augment to your computing life then spending $499 becomes a tougher pill to swallow. The Nexus 7 brings that commitment level down considerably. For years Android tablet makers have gone after the iPad with comparable hardware, at a comparable price. While there have been some successes, the market for $499+ Android tablets will likely be cannibalized by Windows RT tablets come late this year. The Nexus 7 takes Android into a space that it's quite comfortable with. Subsidized $199 Android phones sell all of the time, and the Nexus 7 delivers a mini-tablet experience at that same price point.

The screen isn't big enough for everyone, but if you're fine with (or better yet, really want) a 7-inch tablet, the Nexus 7 is great. It's well built, has good hardware and is priced perfectly. The only downside is really the limited (and not expandable) internal storage. The lack of expandable storage keeps the Nexus 7 from winning a higher level accolade, but the rest of the package is enough to earn our bronze Editor's Choice award.

The Nexus 7 isn't just a great Android tablet, it's a great tablet.

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  • Sined - Thursday, July 26, 2012 - link

    Hey Anand, great review as usual.

    I want to point out something about the lack of an SDcard slot.

    Dan Morrill from Google Android team explained on Reddit why Google is moving away from SDCard storage on Nexus Devices.

    It's a really interesting read on the reasons why.

    http://www.androidpolice.com/2011/11/18/impromptu-...
  • Lucian Armasu - Thursday, July 26, 2012 - link

    You keep putting Windows RT together with Windows 8, as if they are the same thing and will be just as successful (or will fail just as much). But in what way is a Windows RT tablet, especially one that is twice as expensive, or at least as expensive as an iPad, better than an Android tablet? Is there an advantage at all that they hold over Android tablets? Because I see none, and I'm not sure why you keep up-playing Windows RT while downplaying Android tablet throughout your article.
  • antef - Thursday, July 26, 2012 - link

    Agreed....a hybrid x86 Win8 device might appeal to some people, but a WinRT ARM tablet is not inherently better than Android. I would actually argue Android is better because its app ecosystem is more mature and all the Google services apps are a given. Metro is completely unproven.

    WinRT will have the limited desktop with a simplified set of Office apps, that's it. I don't care about that at all, along with many other people I'm sure.
  • Impulses - Friday, July 27, 2012 - link

    Office RT is the only clear advantage out of the gate, if they actually provide a featured desktop conversion that just happens to run on ARM... If all they put out is a Metro stepchild then that goes out the window. (no pun intended) It's a big selling point tho, but only if Win RT tablets are price competitive with iPads and Android tablets.

    Personally I'm still not sold on this holy grail of device convergence either way. 12" or smaller laptops are too cramped for serious work, and tablets just aren't as comfortable for use around the house at that size either. 7" or 8.9" is ideal IMO, specially as an addition to a 13"-14" laptop which is probably the most common scenario.

    I say that despite having enjoyed using a 10" ASUS Transformer for over a year now. Currently I have that and a 3 year old netbook and I'm really yearning for a larger laptop replacement for the latter and a smaller tablet in the long run (the TF + dock has been a nice replacement for the netbook when traveling without work duties tho).
  • EnzoFX - Thursday, July 26, 2012 - link

    Why will Win8 Tablets cannibalize Android tablets?

    I'm all for more competition, and MS is definitely bringing it, but are you implying it'll overtake Android right away? MS has a long way to go before that. Even their specs seems underpar, except for the intel powered one, which comes in at ultrabook pricing...
  • Impulses - Friday, July 27, 2012 - link

    If that... I seriously don't see how Intel powered tablet hybrids will come in at ultrabook pricing all the while sporting better displays and near identical hardware all around (with a more complex builds). Something's gotta give, or the build quality of ultrabooks has inflated prices a ton...
  • TareX - Friday, August 3, 2012 - link

    Windows 8 RT is DOA. No apps, no way to compete, and it's too late in the game to start a new third party base. Windows 8 pro tablets are GREAT, except that they won't be price anywhere close to being competitive, so those are kind of DOA too in a different way. Very few people would pay $800-1000 for a tablet.
  • Death666Angel - Thursday, July 26, 2012 - link

    Thanks for the video review, I started missing them already! :D

    If the Nexus had an SD slot and more storage out of the box without a 50USD increase in cost, I'd probably already have one. As it stands now, I'm content with my Chinese tablet (Cube U30GT). It has issues, but for the price (260€) it is pretty great. And I'm 100% with you, paying too much for tablets right now is not a smart move, considering the rapidity of the hardware development.
  • TareX - Friday, August 3, 2012 - link

    You do realize this pricing is actually super generous on Google's behalf (they're selling it at a loss), yet you want them to include a MicroSD, and have more storage without the $50 bump. I'm all for a MicroSD but you're getting a wee bit too greedy here. There's a reason it's out of stock almost everywhere.
  • Mr. Context - Thursday, July 26, 2012 - link

    Hey, I think the biggest differences between the devices is in their aspect ratio and he HDMI output. Please check this link to hear my 50 cents on it... http://bit.ly/OezNK7

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