It seems like just a short while ago that I played with my first Galaxy S device, a Captivate, and later was handed the T-Mobile Galaxy S 4G at MWC. Samsung has come an incredibly long way since those first devices, and built out the Galaxy S branding to a point where it has real recognition and traction internationally and in the US. In addition, the big pieces of the puzzle have now been largely solved - consistent naming, specs, and appearance for each device carrying the SGS3 name. Once those are squared way, getting the phone to resonate with normal consumers becomes a much easier prospect, and Samsung gets that. In fact, I’m told that the SGS3 will get the biggest marketing push in Samsung’s history.

Beyond all of that stuff are the phones themselves. While the rounded shape and polycarbonate construction for SGS3 isn't the unibody ceramic that found its way onto everyone’s wish list, in retrospect such things were a bit too lofty to expect in much volume this soon. It’s no surprise to me that there’s an obvious parallel between reactions to the SGS3 and iPhone 4S. They’re both now the predominant brands in the smartphone space, with similar following. I made the case at one point that having that kind of reaction is actually telling for the Galaxy S following.

As I’ve mentioned before, the device and form factor has grown on me considerably. I still wish the back was textured, instead of being the slick plastic that it is, and I still think that HTC has won the industrial design category this time. That said, there’s nothing overtly wrong with the phone. I hate idioms, but beauty really is in the eye of the beholder here, and while SGS3 isn’t a supermodel, it isn’t bad to look at either. You have to look at what else you gain with this type of design versus the competition - a big notification LED, real microSD card slot, removable battery, and easily accessible microSIM port. In addition, the large battery door grants you the opportunity to use extended batteries with an aftermarket battery door. These are things you lose if you move to some of the other space age form factors that might look and feel better, but ultimately aren’t expandable or customizable at all. It is just another tradeoff.

In the USA, the competition is primarily shipping phones based on the same SoC, and the result is the same level of UI snappiness and performance between the SGS3 USA and the One X (AT&T), EVO 4G LTE, and One S. Ultimately what will drive people to prefer one over the other will be the features around the edges, like camera, display, onboard storage, and expandability. The SGS3 takes some of the best video around, the largest display in its category, feels as smooth as the competition, and has expandable storage. Unfortunately where it does seem to lag behind is in the ever important in-hand feel, still camera capture (which has improved, but HTC's One camera comes out just ahead in low light), and HD SAMOLED with PenTile is still a divisive thing for some enthusiasts, in spite of how hard it is to notice on devices like SGS3. Overall I'm very positive about SGS3's prospects, however. There’s no doubt in my mind that SGS3 will be just as successful as its predecessors, if not more so.

Cellular, WiFi, GNSS, Sound
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  • OCedHrt - Wednesday, June 20, 2012 - link

    I wish we would get AWS on AT&T's S3 for WCDMA in addition to LTE.
  • richworks - Wednesday, June 20, 2012 - link

    Why isn't the International version of SGS3 not included in the benchmark tests? Am I to understand you haven't reviewed it yet?
  • minhajmsd - Wednesday, June 20, 2012 - link

    He did mention in the article that his unit hasn't arrived yet.
  • richworks - Wednesday, June 20, 2012 - link

    Ah.. thank you. I might have overlooked that part. I apologize for that :)
  • antef - Wednesday, June 20, 2012 - link

    Brian, you mention that by Samsung including a menu button that they don't have to include the full-row on-screen menu button that HTC does, but what you didn't mention is how this is still not ideal because it breaks Google's design goals for ICS completely. Google very plainly stated that the Menu key with its hidden functionalities (and sometimes no functionality) was not good design and encourages all developers to move away from it. Yet Samsung decides to include it on a new device built for ICS (probably because TouchWiz is carried over from Gingerbread).

    This means a few things. First, some app devs might not move to ICS design standards because they think they don't have to with new devices still coming out with Menu keys. Second, even if an app does use the new standards/action bar, the 3-dot overflow button will be HIDDEN because a Menu button is present. This is confusing and hides functionality that should be grouped with the other actions at the top. Finally, it necessitates a long-press of Home for task switching, which is slow and cumbersome compared to a dedicated button.

    All around a bad decision on Samsung's part. The full-row menu key necessary for legacy apps on the One X is not ideal either, which is why on-screen buttons like on the Galaxy Nexus are the way to go.
  • Impulses - Wednesday, June 20, 2012 - link

    I agree with you (and Google) on the menu button overall, it needs to go... I was never particularly bothered by it but it was a pretty sloppy design crutch and it confused new users of the platform... I agree that Samsung's implementation now only makes it worse by encouraging devs to continue using it and by messing with the way current ICS UI layouts are presented.

    I'm not sure I necessarily agree on screen buttons are better tho... IF you can make the device smaller by using them I'd say you have a case, but the Galaxy Nexus is no smaller than the One X so the latter ends up with more screen real estate the majority of the time (only sacrificing space to menu for legacy apps, which seems to be your main argument for on screen buttons).

    I really hope Moto doesn't follow Samsung's lead, cause I believe LG has, and this is worse than the old game of musical chairs that manufacturers played with the four classic buttons. I think we've already had some leaks that showed them going with on screen buttons tho, fortunately.

    It's gonna definitely gonna take longer than Google would like to deprecate menu...

    hat being said, I've always liked Samsung's side power buttons (much easier to reach) so much do that I mod my HTC phones to wake on volume press... And I also kinda dig the physical home button (even tho it's ugly and another point of failure) because it makes it much easier to wake the phone while it's laying flat.

    Most of that is subjective tho, Google moving away from menu is not... Not only was it a design crutch, multi tasking feels so much quicker without long press. I know realistically it's not that much slower to long press home, but subjectively it feels slow. I think Duartesaid in an interview that was one of the reasons they were moving away from long presses and towards the use of more swipes etc.
  • antef - Wednesday, June 20, 2012 - link

    I definitely agree with you about Menu being a design crutch and long-pressing Home feeling slow. People might think Menu is no big deal, but they have to consider the broader audience. Why do people think an iPhone is so much easier to use for most people - because everything is right there and easy to explain. Try explaining Menu and long-press to a new user: "You press this button to show more actions - sometimes it will show things, sometimes it won't, you just have to press it and see. And there's no indication of whether an app uses it or not, you just have to remember it's there. And then you press and hold this to switch apps...no, you didn't press it long enough, try again." versus "Press this button to switch apps. Here at the top of the screen are icons for things you can do. If you there are more things you can do you can access them by pressing the 3-dot button right next to it." It's a night and day difference, and like you said this will stall Google's efforts to deprecate it, now a whole new generation of Android users will get accustomed to a Menu key on the SGS III.

    You are correct that the Galaxy Nexus loses some screen real estate with the on-screen buttons, but I don't see that being much of an issue when you have a 1280x720 resolution screen. The thing is, with 3 physical buttons, you are going to have one of these problems either way, and the on-screen button eliminates that. In addition I think the on-screen buttons are just preferable anyway. They are bold, easy to see, give you feedback when you press them, and appear coherently part of the UI. It looks like a complete package. Versus the off-screen, backlight-lit keys, which appear "separate" from the UI and are typically smaller. I never realized this from pictures, but after actually using a Galaxy Nexus, I much prefer the look and feel of the on-screen buttons.

    Definitely also like the side power button, it's practically necessary for large devices like these.
  • themossie - Wednesday, June 20, 2012 - link

    Yes, it does ignore Google's design goals. It also makes most applications far more usable. Why are contextual menus bad? (I understand the inconsistency problem where the menu button on ICS will not pop up on screen depending on the phone, but still...)

    Seems like many phone manufacturers agree with me here.

    Since I'm complaining anyway... :-)

    Does anyone else find ICS task switching far less useful than 2.x's "Recent Apps"? With "Recent Apps", I never had to scroll to find the app I wanted - and never had to worry about closing applications to keep the Task Switcher bar reasonably short.

    (For reference, I have a Gingerbread phone and a ICS tablet)
  • Impulses - Wednesday, June 20, 2012 - link

    Contextual menus aren't bad per se, forcing people to guess when they exist at all is. Very few applications are better off with a hidden menu than ICS' action bar + overflow menu plainly visible on screen. Many manufacturers = 2 out 5 or so major Android OEMs? Sony, HTC, and Motor have conformed to the new button scheme.

    Not sure why you're complaining about scrolling on ICS, are you using a 7" tablet? On my 10" the recent app menu shows 9 apps in portrait and 5 in landscape. Previous versions of Android showed either 6 or 8 icons depending on manufafturer, and had no preview of the app.

    You couldn't kick apps out of the recent apps pop up either... ICS multi tasking seems like an improvement in every possible way except maybe landscape use or smaller lower res phones, and even then tap + swipe + tap is no slower than long press + tap.
  • themossie - Wednesday, June 20, 2012 - link

    Re: Contextual menus - I do agree that it's bad to force people to guess when they exist. (That wasn't a problem before ICS, when you could safely assume a program has one!) I don't find the ICS icon to be a useful contextual clue to new users - 3 dots does not a menu suggest.

    Now, for scrolling: (forgive the rant)

    That said, from memory:
    * CM9 on HP Touchpad (1024x768) - shows 1 app in landscape.
    * ICS on Galaxy Nexus - shows only 3 apps in portrait. (images.google "task switcher galaxy nexus")
    * ICS on HTC Evo 4G - shows only 1 app in landscape. This may be a Sense issue, experienced other landscape issues.

    You have to scroll to do anything!

    Compare this with Gingerbread on my Droid 2 (the not-Motoblur), where "Recent Apps" shows 18 apps. With 18 apps in Recent Apps, I no longer need the homescreen to load applications.

    I'd still find the stock "Recent Apps" (I believe it's 8 in Froyo, 10 in Gingerbread?) more usable than ICS.

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