The Apple iPad Review (2012)
by Vivek Gowri & Anand Lal Shimpi on March 28, 2012 3:14 PM ESTFinal Words
The new iPad represented Apple’s largest tablet launch yet, and according to their sales figures, three million units were moved over the opening weekend. That’s nearly $2 billion in tablets...in three days. Hotcakes are selling like iPads these days.
The new iPad is externally very similar to the iPad 2, but my feeling is that there's a much larger step in usability from the iPad 2 to the new iPad than there was from the original to the iPad 2. It's a difference that has nothing to do with form factor and everything to do with the Retina Display. The iPad 2 took the original iPad and made it better or more refined in every way—thinner, lighter, faster—but the experience didn't change radically. The Retina Display represents a fundamental change in how you visually interact with the device. The display is really the center of a tablet's experience, and with a display that drastically improved, the experience is correspondingly better.
It really is something that you notice in every single way you use the tablet. Text, whether you're reading it or writing it, is rendered far more accurately. High resolution graphics look fantastic, and UI elements look sharp in a way that the iPad 2 simply cannot match. Compared to the original iPad, the difference is stark, and it’s impossible to emphasize how huge a step up from the original 9.7" XGA display the Retina Display really is. It's a bit like the jump from SD to HD television, or from DVD to Bluray. Functionally, it's not terribly different, but it's a fundamental leap in technology. And once you take that leap, it's difficult to go back.
If you pay for and frequently use a cellular data plan on your iPad, the new iPad is worth the upgrade for LTE alone. LTE is very impressive on a smartphone but you're limited by how much downloading/browsing/multitasking you're willing to do on a very small screen. On a tablet, you're much more likely to treat the device like an ultraportable notebook, in which case an LTE iPad has a huge advantage over most WiFi-only ultraportables. LTE on the iPad is just like having awesome WiFi wherever you go. It's great.
I prefaced all of this with a question about your willingness to pay for the data plan, because even though you're not bound by any sort of a contract, the cost per GB transferred over LTE on both AT&T and Verizon is just unreasonable. If these carriers don't raise their data limits soon, they'll be directly responsible for stifling the growth of the mobile market. Can you imagine what the Internet revolution would've been like had we remained on hourly billing for cable/DSL?
Apple continues to push the envelope on the SoC side as well. Shipping a 163mm2 SoC on a 45nm LP process is something I never expected Apple to do, but it's here and will hopefully encourage other, actual SoC vendors to start behaving like good chip design companies and not like commodity peddlers. We need faster CPUs and GPUs in a major way; Apple can't be the only company aggressively pursuing these needs if others want to be successful. No one ever won by being the slowest on the block.
With all of this said—should you buy the new iPad?
If you are an existing iPad owner, the question is whether or not you should upgrade. If you don't use your iPad all that much, the upgrade obviously isn't worth it. Even if you do use your iPad a lot, unless you're going to use LTE, there isn't a functional or performance advantage to the new iPad. As is always the case, if you can hold off there's always something better around the corner. In this case, next-year's model should bring with it better performance and an increase in power efficiency thanks to 28/32nm silicon. There the decision really boils down to how much you'd appreciate the Retina Display—and as we already mentioned, there's a lot to appreciate.
If you have an iPad 2 you actually end up making a bit of a battery life and portability trade off if you choose the new iPad. It's still not as bulky as a MacBook Air (which already isn't bulky) but it's noticeably heavier than the iPad 2. The new iPad is nicer to use, but it's not as nice to carry. If you're still on the original iPad and use it frequently, the upgrade is a no brainer—you get a faster platform, a lighter chassis, better display and better cellular connectivity (optional).
If you're not a tablet owner, are in desperate need of one, and are looking to buy one now—the new iPad is as good as it gets today. This is Apple's halo iDevice. It has the fastest and best of nearly every component inside and out. It's got everything but the kitchen sink. As long as you're ok with iOS, there's no reason not to get the new iPad.
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Ammaross - Wednesday, March 28, 2012 - link
"It has the fastest and best of nearly every component inside and out."Except the CPU is the same as in the iPad2, and by far not the "best" by any stretch of the imagination. Hey, what's the problem though? I have this nice shiny new tower, loads of RAM, bluray, SSD, and terabytes of hard drive space. Oh, don't mind that Pentium D processor, it's "good enough," or you must be using it wrong.
tipoo - Wednesday, March 28, 2012 - link
What's better that's shipping today? Higher clocked A9s, or quad core ones like the T3? Either would mean less battery life, worse thermal issues, or higher costs. Krait isn't in a shipping product yet. Tegra 3's additional cores still have dubious benefit. These operating systems don't have true multitasking, you basically have one thing running at a time plus some background services like music, and even on desktops after YEARS few applications scale well past four cores outside of the professional space. The next iPad will be out before quad core on tablets becomes useful, that I assure you of.zorxd - Wednesday, March 28, 2012 - link
I'd gladly trade GPU power for CPU power.That GPU is power hungry too, probably more than two extra A9 cores, and the benefit is even more dubious unless you are a hardcore tablet gamer.
TheJian - Wednesday, March 28, 2012 - link
LOL, the problem is you'll have to buy that new ipad to take advantage because YOURS doesn't have those cores now. Once apps become available that utilize these cores (trust me their coming, anyone making an app today knows they'll have at least quad cpu and gpu in their phones their programming for next year, heck end of this year), the tegra 3 won't need to be thrown away to multitask. Google just has to put out the next rev of android and these tegra3's etc should become even better (I say etc because everyone else has quad coming at 28nm).The writing is on the wall for single/dual. The quad race on phones/tables is moving FAR faster than it did on PC's. After win8 these things will start playing a lot more nicely with our current desktops. Imagine an Intel x86 based quad (hopefully) with someone else's graphics running the same stuff as your desktop without making you cringe over the performance hit.
I'm not quite sure how you get to Tegra3 costing more, having higher thermals (umm, ipad 3 is hot, not tegra3). The die is less than 1/2 the size of A5x. Seems they could easily slap double the gpus and come out about even with QUAD cpu too. IF NV double the gpus what would the die size be? 162mm or smaller I'd say. They should have went 1920x1200 which would have made it faster than ipad 2 no matter what game etc you ran. Unfortunately the retina screen makes it slower (which is why apple isn't pushing TEGRA ZONE quality graphics in their games for the most part...Just blade?). They could have made this comparison a no brainer if they would have went 1920x1200. I'm still waiting to see how long these last running HOT for a lot of people. I'm not a fan of roasted nuts :) Too bad they didn't put it off for 3 months and die shrink it to at least 32nm or even 40nm would have helped the heat issue, upclock the cpu a bit to make up for 2 core etc. More options to even things out. Translation everything at xmas or later will be better...Just wait if you can no matter what you want. I'm salivating over a galaxy S2 but it's just not quite powerful enough until the shrinks for s3 etc.
tipoo - Wednesday, March 28, 2012 - link
I didn't say the Tegra 3 is more expensive or has higher thermals; I said the A5X, with higher clocked cores or more cores would be, and we all know Apple likes comfortable margins. Would I like a quad core A5X? Sure. Would I pay more for it? Nope. Would I switch for reduced battery life and an even hotter chip than what Apple already made? Nope. With the retina display, the choice to put more focus on the GPU made sense, with Android tablets resolution maybe Tegra 3 makes more sense, so you can stop attacking straw man arguments I never made. There are still only a handful of apps that won't run on the first iPad and that's two years old, "only" two cores won't hold you back for a while, plus iOS devs have less variation of specs to deal with so I'm sure compatibility with this iPad will be assured for at least two or three years. If I was buying one today, which I am not, I wouldn't be worried about that.Heck, even the 3GS runs most apps still and gets iOS updates.
pickica - Monday, April 2, 2012 - link
The New Ipad 2 is probably gonna have a dual A15, which means dual cores will stay.Peter_St - Monday, April 2, 2012 - link
The problem here is that most people have no idea what they are talking about. It was just few years ago that we all used Dual Core CPUs on our Desktop Computers and we ran way more CPU load intensive applications, and now all of a sudden some marketing bonzo from HTC and Samsung is telling me that I need Quasd Core CPU for Tablets and mobile devices, and 2+ GB of RAM,If you really need that hardware to run your mobile OS, then I would recommend you to fire all your OS developers, get a new crew, and start from scratch...
BSMonitor - Wednesday, March 28, 2012 - link
If you were to run the same applications a tablet is designed to, then yes, your Pentium D would actually be overkill.PeteH - Wednesday, March 28, 2012 - link
The point is made in the article is that it would be impossible provide the quad GPUs (necessary to handle that display) AND quad CPUs. Given you can only do one or the other, quad GPUs is the right choice.zorxd - Wednesday, March 28, 2012 - link
was it also the right choice to NOT upgrade the GPU when going from the iPhone 3GS to iPhone 4?