Since Apple launched the first iPad two years ago, the tablet market has evolved rapidly. While slate tablets were nothing new, the original iPad was the first serious tablet to be built around smartphone components and a user interface designed specifically for touchscreen input. The hardware was enough to run the OS smoothly while maintaining good battery life, the thin and light form factor lent itself to easy portability, and the touch-based user experience was miles better than earlier devices based on desktop operating systems. 

We take it for granted now, but this was all news back in 2010, and the iPad was practically in a category of its own, with no real competitors to speak of. After Apple started shipping the iPad, the segment basically exploded—we had Google jump in with Honeycomb, HP got into it (and then out of it) with webOS, RIM had a go with the PlayBook, Amazon pushed the Kindle line into the tablet space, and Microsoft created its next release of Windows with tablets in mind. Along the way, Apple updated the iPad, both on the software side with multitasking, a new notifications system, and a myriad of UI updates, as well as launching second generation iPad hardware. The iPad 2 was a comprehensive update, bringing a dual core processor, unrivaled graphics performance, cameras fore and aft, and a ground up redesign that brought a thinner and lighter form factor. 

The iPad 2 was a significant improvement over the original—faster, more portable, and generally a far more polished device. Not that it was perfect: iOS 4 still had issues with smooth multitasking and an archaic notifications system, the cameras were mediocre, and the XGA display, while a great quality panel, didn’t have the kind of pixel density expected of a premium mobile device. The iPad 2 hit market around the same time as Honeycomb (in Motorola’s Xoom) early last year, and at first Apple still held a major edge in terms of hardware. As more impressive Honeycomb devices like Samsung’s Galaxy Tab 10.1 and the ASUS Transformer Prime were launched, along with Ice Cream Sandwich looming on the horizon, Android became a much more viable tablet alternative to iOS. And with Microsoft planning for a major push later this year for ARM-based Windows 8 tablets centered around the Metro UI, Apple has never faced such stiff competition in the tablet space. Which brings us to the third generation of iPad hardware.

It has a display resolution that dwarfs most high-end desktop displays. The panel also puts a real emphasis on quality, not just resolution. For a computing device targeted squarely at the consumer market, both of these things are rarities.

Its SoC is the absolute largest ever squeezed into an ARM based tablet. The chip itself is even bigger than what you find in most mainstream notebooks. It’s expensive, it puts out a ton of heat and it offers a tremendous GPU performance advantage over anything else in its class.

And it has a battery that’s larger than what ships in the current crop of similarly sized ultraportables and Ultrabooks.

The new iPad doesn’t significantly change the tablet usage paradigm, but it does put all previous attempts at building hardware in this space to shame. It’s the sort of no holds barred, performance at any expense design that we’re used to seeing from enthusiast PC component vendors—but in a tablet...from Apple. 

Welcome to the new iPad.

The new iPad
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  • Ammaross - Wednesday, March 28, 2012 - link

    "It has the fastest and best of nearly every component inside and out."

    Except the CPU is the same as in the iPad2, and by far not the "best" by any stretch of the imagination. Hey, what's the problem though? I have this nice shiny new tower, loads of RAM, bluray, SSD, and terabytes of hard drive space. Oh, don't mind that Pentium D processor, it's "good enough," or you must be using it wrong.
    Reply
  • tipoo - Wednesday, March 28, 2012 - link

    What's better that's shipping today? Higher clocked A9s, or quad core ones like the T3? Either would mean less battery life, worse thermal issues, or higher costs. Krait isn't in a shipping product yet. Tegra 3's additional cores still have dubious benefit. These operating systems don't have true multitasking, you basically have one thing running at a time plus some background services like music, and even on desktops after YEARS few applications scale well past four cores outside of the professional space. The next iPad will be out before quad core on tablets becomes useful, that I assure you of. Reply
  • zorxd - Wednesday, March 28, 2012 - link

    I'd gladly trade GPU power for CPU power.
    That GPU is power hungry too, probably more than two extra A9 cores, and the benefit is even more dubious unless you are a hardcore tablet gamer.
    Reply
  • TheJian - Wednesday, March 28, 2012 - link

    LOL, the problem is you'll have to buy that new ipad to take advantage because YOURS doesn't have those cores now. Once apps become available that utilize these cores (trust me their coming, anyone making an app today knows they'll have at least quad cpu and gpu in their phones their programming for next year, heck end of this year), the tegra 3 won't need to be thrown away to multitask. Google just has to put out the next rev of android and these tegra3's etc should become even better (I say etc because everyone else has quad coming at 28nm).

    The writing is on the wall for single/dual. The quad race on phones/tables is moving FAR faster than it did on PC's. After win8 these things will start playing a lot more nicely with our current desktops. Imagine an Intel x86 based quad (hopefully) with someone else's graphics running the same stuff as your desktop without making you cringe over the performance hit.

    I'm not quite sure how you get to Tegra3 costing more, having higher thermals (umm, ipad 3 is hot, not tegra3). The die is less than 1/2 the size of A5x. Seems they could easily slap double the gpus and come out about even with QUAD cpu too. IF NV double the gpus what would the die size be? 162mm or smaller I'd say. They should have went 1920x1200 which would have made it faster than ipad 2 no matter what game etc you ran. Unfortunately the retina screen makes it slower (which is why apple isn't pushing TEGRA ZONE quality graphics in their games for the most part...Just blade?). They could have made this comparison a no brainer if they would have went 1920x1200. I'm still waiting to see how long these last running HOT for a lot of people. I'm not a fan of roasted nuts :) Too bad they didn't put it off for 3 months and die shrink it to at least 32nm or even 40nm would have helped the heat issue, upclock the cpu a bit to make up for 2 core etc. More options to even things out. Translation everything at xmas or later will be better...Just wait if you can no matter what you want. I'm salivating over a galaxy S2 but it's just not quite powerful enough until the shrinks for s3 etc.
    Reply
  • tipoo - Wednesday, March 28, 2012 - link

    I didn't say the Tegra 3 is more expensive or has higher thermals; I said the A5X, with higher clocked cores or more cores would be, and we all know Apple likes comfortable margins. Would I like a quad core A5X? Sure. Would I pay more for it? Nope. Would I switch for reduced battery life and an even hotter chip than what Apple already made? Nope. With the retina display, the choice to put more focus on the GPU made sense, with Android tablets resolution maybe Tegra 3 makes more sense, so you can stop attacking straw man arguments I never made. There are still only a handful of apps that won't run on the first iPad and that's two years old, "only" two cores won't hold you back for a while, plus iOS devs have less variation of specs to deal with so I'm sure compatibility with this iPad will be assured for at least two or three years. If I was buying one today, which I am not, I wouldn't be worried about that.

    Heck, even the 3GS runs most apps still and gets iOS updates.
    Reply
  • pickica - Monday, April 02, 2012 - link

    The New Ipad 2 is probably gonna have a dual A15, which means dual cores will stay. Reply
  • Peter_St - Monday, April 02, 2012 - link

    The problem here is that most people have no idea what they are talking about. It was just few years ago that we all used Dual Core CPUs on our Desktop Computers and we ran way more CPU load intensive applications, and now all of a sudden some marketing bonzo from HTC and Samsung is telling me that I need Quasd Core CPU for Tablets and mobile devices, and 2+ GB of RAM,
    If you really need that hardware to run your mobile OS, then I would recommend you to fire all your OS developers, get a new crew, and start from scratch...
    Reply
  • BSMonitor - Wednesday, March 28, 2012 - link

    If you were to run the same applications a tablet is designed to, then yes, your Pentium D would actually be overkill. Reply
  • PeteH - Wednesday, March 28, 2012 - link

    The point is made in the article is that it would be impossible provide the quad GPUs (necessary to handle that display) AND quad CPUs. Given you can only do one or the other, quad GPUs is the right choice. Reply
  • zorxd - Wednesday, March 28, 2012 - link

    was it also the right choice to NOT upgrade the GPU when going from the iPhone 3GS to iPhone 4? Reply

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